Sr. Digital Marketing Associate

betmgminc; Toronto; Hybrid; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Medical Insurance

RRSP/TFSA/DPSP

Professional development reimbursement

Employee resource groups

Swag and ticket giveaways

Job summary

BetMGM is hiring a Sr. Digital Marketing Associate to oversee the production of digital marketing assets and manage delivery across BetMGM products. The role reports to the Director of Digital Marketing and works with the digital marketing team, stakeholders, and the agency.

The role includes managing delivery, and executing marketing functions across BetMGM Sports, Casino, Poker, and Wheel of Fortune Online Casino, with partial remote arrangement and some in-person days in Toronto, Ontario.

Qualifications

• 3+ years of digital marketing with growth focus.
• Bachelor's degree required.
• Strong attention to detail and organizational skills.
• Data-oriented with analytics tools such as Google Analytics.
• Experience executing paid campaigns on Google, Meta, Twitter and Snapchat.

Responsibilities

• Initiate and manage delivery of digital marketing projects; create briefs and approvals.
• Contribute to high-level digital acquisition strategy across paid social, PPC and display.
• Collaborate with paid partners (Google, Meta, Twitter, Snapchat) for best practices.
• Tailor digital marketing strategy based on product and market insights.
• Support Brand & Acquisition teams with asset ideation and campaigns.
• Work with BI, Promotions, Partnerships and CRM to optimize strategy.
• Analyze data and deliver actionable insights.

Skills

Growth marketing

Digital marketing

Analytical skills

Attention to detail

Organizational skills

Education

Bachelor's degree

Tools

Google Analytics

Paid social platforms (Google/Meta/Twitter/Snapchat)

Job description

Discover What's Possible at BetMGM

Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We're a brand with technology at our hearts and the most driven and focused talent in the business.

As a valued team member, we're committed to giving you the resources and support you need to thrive.

Our benefits and perks include:

• Medical, Dental, Vision, Life, and Disability Insurance
• Registered Retirement Savings Plan (RRSP), Tax Free Savings Account (TFSA), and Deferred Profit Sharing Plan (DPSP)
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups
• Swag, ticket giveaways, and more!

At BetMGM, we recognize that every individual plays a meaningful role in our success. That's why we're committed to building a respectful, inclusive workplace. It's the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.

The Opportunity

This posting is for an open role at BetMGM.

We are seeking a Sr. Digital Marketing Associate who will be responsible for key digital marketing functions including, but not limited to, overseeing the production of digital marketing assets through internal workflows. Reporting to in the Director of Digital Marketing, and working alongside the digital marketing team, internal stakeholders, and our digital agency, the ideal candidate will manage the delivery and execution of key digital marketing functions across all BetMGM digital products including, but not limited to, BetMGM Sports, BetMGM Casino, BetMGM Poker, and Wheel of Fortune Online Casino.

This role is partially remote with some in person days required in our Toronto, Ontario office.

About the Role

This posting is for an open role at BetMGM.

We are seeking a Sr. Digital Marketing Associate who will be responsible for key digital marketing functions including, but not limited to, overseeing the production of digital marketing assets through internal workflows. Reporting to in the Director of Digital Marketing, and working alongside the digital marketing team, internal stakeholders, and our digital agency, the ideal candidate will manage the delivery and execution of key digital marketing functions across all BetMGM digital products including, but not limited to, BetMGM Sports, BetMGM Casino, BetMGM Poker, and Wheel of Fortune Online Casino.

This role is partially remote with some in person days required in our Toronto, Ontario office.

Responsibilities

• Initiate and manage delivery of digital marketing projects by creating briefs for our creative team, gathering creative feedback and approvals, and distributing finished assets for deployment.
• Contribute to high-level digital acquisition strategy for BetMGM products across all paid social platforms, PPC and display
• Work with BetMGM's paid digital partners including Google, Meta, Twitter & Snapchat to ensure campaign best practices are being met
• Work closely with internal teams to understand business objectives per product and market, and use those insights to tailor digital marketing strategy
• Support larger Brand & Acquisition team in all asset ideation and creation pertaining to new brand and digital campaigns featuring BetMGM's stack of ambassadors
• Collaborate with teams across the BetMGM organization including, but not limited to, Business Intelligence, Promotions, Partnerships and CRM to optimize digital acquisition and retention strategy
• Interpret data through multiple analytics and reporting tools and deliver insightful analysis and recommendations
• Utilize strong analytical ability to help evaluate performance of campaigns
• Remain well-informed on competitor offerings/creative to help guide paid digital strategy
• Must be able to stand or sit and operate computers and other technological devices for extended periods of time.

What You Bring to the Team

At BetMGM, we understand that each card in the deck plays a unique role in any given hand. If your experience looks a little different from what we've identified and you think you've got what it takes, we encourage you to apply for this role.

• 3+ years of experience in digital marketing with a focus on growth marketing
• Bachelor's Degree
• Demonstrates an excess of attention to detail and meticulous organizational skills
• Background in user acquisition and data-oriented experience in various analytics tools such as Google Analytics
• Experience executing paid digital campaigns on platforms including, but not limited to Google, Meta, Twitter and Snapchat
• Strong understanding of the digital marketing ecosystem including advanced knowledge in the display, video, programmatic and CTV landscape
• A thorough understanding of the Sports, Sports Betting, and iGaming landscapes
• A