Sr Campaign Manager, Enterprise

Copado; Quinte West; À distance; CAD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Competitive salary and bonuses

Health, dental, vision insurance

401(k) Plan

Paid Time Off

Wellness Perks

Résumé du poste

Copado seeks a Sr Campaign Manager to design and run high-impact, integrated marketing campaigns that drive pipeline and revenue across our enterprise segment globally. You’ll own end-to-end campaigns from strategy to ABM execution and channel optimization, partnering with product marketing, field marketing, and sales.

This role emphasizes hands-on content creation, strong analytics, and the ability to coordinate with international stakeholders, including early-morning starts to align with

Qualifications

• 7+ years in B2B marketing for enterprise SaaS.
• Global multi-channel demand generation and ABM experience.
• Strong analytics, measurement, and attribution skills.
• Hands-on with paid media campaigns and agency management.
• Pardot and Salesforce proficiency in a marketing stack.
• Proven ability to craft compelling campaign content.
• Excellent cross-functional leadership and sales enablement.
• Comfort with early-morning coordination across time zones.

Responsabilités

• Develop and execute global end-to-end enterprise campaigns across channels.
• Build ABM programs (1:few, 1:many, programmatic) for strategic accounts.
• Translate product launches and priorities into multi-channel programs.
• Manage campaign budgets, track performance, and optimize ROI.
• Equip Sales with messaging, plays, and account insights.
• Align with Product Marketing and Field Marketing on activations.
• Integrate partner programs and customer stories into narratives.
• Collaborate on audience segmentation, journeys, and attribution.

Connaissances

ABM campaigns

Multi-channel marketing

Campaign management

Analytics

Content creation

Cross-functional leadership

AI in marketing

Outils

Pardot

Salesforce

ZoomInfo

Intent platforms

Content syndication

Description du poste

About the Role

Copado is looking for a Sr Campaign Manager to build and execute high-impact, integrated marketing campaigns that drive pipeline, account engagement, and revenue across our enterprise segment globally. Reporting within the Marketing organization, you will translate company strategy, product positioning, and market opportunities into multi-channel programs that create demand and accelerate deal velocity for Enterprise Sales, while owning the global digital growth strategy to maximize enterprise pipeline creation. This role requires strong hands-on execution and high-quality content creation capabilities alongside strategic campaign development, requiring flexibility for periodic early morning starts to align with international stakeholders.

In this highly cross-functional role, you will own the end-to-end campaign lifecycle—from strategy, brief creation, content creation, and ABM execution to channel optimization, performance reporting, and Sales enablement. You will partner closely with Product Marketing, Field Marketing, Digital, Alliances, Customer Marketing, and Enterprise Sales to ensure every campaign delivers measurable pipeline influence and target-account impact.

What You’ll Do

• Develop and execute global end-to-end enterprise campaign strategies spanning nurture, conversion, paid media, and content syndication programs to drive multi-channel digital demand generation, leading both overall strategy and hands‑on content creation
• Build scalable 1:few, 1:many, and programmatic Account-Based Marketing (ABM) programs leveraging intent, engagement, and opportunity data to target strategic enterprise accounts globally
• Translate corporate priorities, product launches, and category narratives into multi‑channel programs covering digital, email, webinars, events, and customer advocacy
• Manage enterprise campaign pipeline targets and paid media budgets (PPC, LinkedIn, DSPs), tracking multi‑touch performance metrics and optimizing underperforming channels to maximize ROI
• Establish a tight operating partnership with Enterprise Sales, equipping sellers with campaign messaging, outreach plays, account insights, and SLA follow‑up strategies
• Partner with Product Marketing to align positioning with enterprise pain points and collaborate with Field Marketing on regional activations and executive events
• Integrate partner programs and customer advocacy stories into campaign narratives to extend credibility, market reach, and pipeline contribution
• Collaborate with Digital and Marketing Operations on audience segmentation, customer journeys, marketing attribution, and performance reporting

What We’re Looking For

• 7+ years of B2B marketing experience in enterprise SaaS or technology with a proven track record of driving measurable pipeline
• Deep expertise in building global, multi‑channel integrated demand generation and ABM campaigns (1:few, 1:many, and programmatic) tailored to complex, multi‑stakeholder enterprise buying committees
• Strong analytical skills with hands‑on experience in measurement, attribution frameworks, performance reporting, and channel optimization
• Proven ability to execute paid digital campaigns (PPC, LinkedIn, DSPs) and content syndication programs, maintaining full ownership of paid media budgets while managing agencies alongside in‑house execution
• High proficiency and hands‑on marketing automation operations expertise with Pardot and the broader tech stack (Salesforce, ZoomInfo, intent platforms, content syndication.)
• Strong hands‑on execution mindset with a track record of personally crafting compelling campaign content, copy, and messaging assets.
• Excellent cross‑functional leadership, project management, and Sales enablement capabilities
• Enthusiastic approach to leveraging AI tools for deeper market insights, elevated campaign analytics, and enhanced execution speed
• US‑based with a requirement for regular early morning starts to enable collaboration with UK, European, and global international stakeholders

Benefits

Copado offers a comprehensive benefits package, which includes:

• Competitive salary and performance‑based bonuses
• Comprehensive health, dental, and vision insurance
• 401(k) Plan
• Paid Time Off
• Wellness Perks

Copado is Equal Employment Opportunity and Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Copado’s pay ranges reflect On Target Earnings (OTE), which encompasses base salary, bonuses, and/or commissions for meeting 100% of set targets.

Compensation for this role will vary based on several factors, including the candidate’s qualifications, skills, competencies, and experience. Pay ranges are not necessarily representative of starting salaries for all locations. In addition to our outstanding benefits package, eligible full-time employees may also qualify for Copado’s equity program.