Sr Business Development Manager - Strategic Partnerships

Stay22; Montreal; On-site; CAD 120,000 - 180,000; Full time

Job summary

Stay22 is seeking a Senior Business Development Manager to expand its advertiser ecosystem across publishers and creators. The role sits in Supply, blending strategy with commercial impact to maximize value from partnerships and monetization opportunities.

You will work with senior stakeholders, identify incremental revenue opportunities, and lead multi-threaded relationships, including 20–30% travel to client sites and industry events.

Qualifications

• 8+ years in business development, partnerships, or strategic commercial roles in ad tech or digital monetization.
• Deep understanding of the publisher/digital monetization ecosystem and models.
• Entrepreneurial and self-directed, able to build from the ground up.
• Experience with advertisers or large enterprise partners, and budget management.
• Strong commercial judgment for enterprise sales and partnerships.

Responsibilities

• Uncover untapped value within existing enterprise relationships and expand partnerships.
• Develop pitches, decks, and business cases tailored to partner needs and incentives.
• Collaborate with Head of Supply, Product, and Strategic Partnership Managers to translate partner needs into solutions.
• Advise partners on monetization strategies and incremental revenue opportunities.
• Navigate complex enterprise partnership cycles, including C-suite conversations and multi-threaded relationships.
• Use data and insights to drive outcomes and inform QBRs and partner metrics.
• Represent Stay22 externally at industry conferences and partner meetings with ~20–30% travel.

Skills

BD experience

Ad tech knowledge

Executive presence

C-suite selling

English fluency

Travel readiness

Job description

We’re looking for a Senior Business Development Manager to help expand Stay22’s footprint across the advertiser ecosystem.

Our Supply team is where tech and product strategy meets commercial impact. They make sure we have the right suppliers in place to maximize value for publishers and creators, while turning partner and market needs into actionable insights that help shape our products and priorities.

This is a highly strategic, industry-facing role for someone who deeply understands ad tech, digital monetization, and how the internet’s commercial ecosystem works. You should bring strong publisher/advertising-side context, experience working with advertisers, and a sharp understanding of how to grow revenue in ways that are truly incremental rather than replacement-based. You know how to identify opportunities, pull on the right thread, and move conversations forward with purpose.

Key Responsibilities

• Work autonomously to uncover untapped value within existing enterprise relationships, identifying opportunities to expand current partnerships, access new advertiser budgets, and maximize Stay22’s existing setup.
• Develop compelling pitches, decks, and business cases tailored to partner needs, commercial incentives, and customer conversations.
• Work closely with the Head of Supply, Product, and Strategic Partnership Managers to evaluate opportunities, translate partner needs into solutions, and drive initiatives forward, both internally and externally.
• Advise partners on monetization strategy, including incremental revenue opportunities, affiliate economics, advertising models, and the distinction between incremental value creation and replacement.
• Manage complex enterprise partnership cycles, confidently navigating C-suite level conversations, multi-threading relationships, and knowing when to push, pause, or change course.
• Use data and commercial insights to drive outcomes, contributing to and/or driving QBRs, identifying key metrics, and finding ways to move the needle for partners.
• Manage significant commercial initiatives and budgets, with the ability to influence multi-million-dollar outcomes.
• Represent Stay22 externally, including at industry conferences and in-person partner meetings, with approximately 20–30% travel.

Requirements

• 8+ years of experience in business development, partnerships, or strategic commercial roles, ideally within ad tech, affiliate, publishing, digital media, or broader digital monetization.
• Deep understanding of the publisher and digital monetization ecosystem, including how distribution, advertising, affiliate, and performance marketing models work in practice.
• Highly entrepreneurial and self-directed, comfortable operating without an established playbook, taking calculated risks, and building something from the ground up.
• Experience working directly with advertisers and/or large enterprise partners, with an understanding of how budgets are allocated, managed, and optimized.
• Strong commercial judgment and proven ability to navigate complex enterprise sales and partnership cycles, including knowing when to push, when to pause, and how to multi-thread relationships.
• Executive presence and confidence, with the ability to build credibility and influence senior stakeholders and C-suite executives.
• Strong curiosity and pattern recognition, with a demonstrated ability to uncover opportunities, think on your feet, and turn ambiguous ideas into action.
• Ability to manage significant commercial outcomes, including complex, multi-million-dollar opportunities and projects.
• Willingness to travel approximately 20–30% of the time.
• English proficiency is required for daily communication with international clients and colleagues. Multilingual French, Spanish, or Chinese is an asset.

What to Expect from our Hiring Process

We know your time’s valuable, so here’s the quick rundown of what to expect.

• Screening call with our Talent Acquisition Partner (30-45 min)
• Interview with the Hiring Manager (30-45 min, virtual)
• Leadership Interview (30 min, virtual)
• Panel interview with the Supply team (90 min, in-person)
• Final interview with our CEO (30 min, virtual)

Please note that this process is subject to change at any point, based on additional requirements from the team.