Sr. Analytics Specialist Vancouver

Noise Digital Inc.; Vancouver; On-site; CAD 70,000 - 100,000; Full time

Job summary

A rapidly growing digital marketing firm is seeking an Advanced Analytics Specialist in Vancouver. The role involves leveraging Google Analytics and GTM to drive data-driven decision-making, optimize marketing effectiveness, and ensure compliance with data governance. A comprehensive benefits package and professional development opportunities await the right candidate.

Benefits

Competitive salary and benefits package

Opportunities for professional development

Dynamic and innovative work environment

Qualifications

• 3+ years of hands-on experience with Google Analytics and GTM.
• Proven ability to analyze complex data sets.
• Certification in Google Analytics and/or Google Tag Manager.

Responsibilities

• Implement and maintain complex Google Analytics tracking setups.
• Leverage GA4 audiences to optimize marketing campaigns.
• Ensure adherence to data privacy regulations.

Skills

Data Analysis

Google Analytics

Google Tag Manager

Data Visualization

Collaboration

Education

Bachelor's degree in Marketing, Analytics, Statistics, or related field

Tools

Google Analytics

Google Tag Manager

Firebase

Amplitude

Job description

We are seeking a highly skilled Advanced Analytics Specialist to join our team and play a pivotal role in driving data-driven decision-making. The ideal candidate will possess deep expertise in Google Analytics, Google Tag Manager (GTM), and App & Web tracking, with a strong focus on leveraging data to optimize marketing campaigns and enhance user experiences.

What you'll do

Advanced Google Analytics Expertise :

• Implement and maintain complex Google Analytics tracking setups.
• Develop and execute advanced analytics strategies to measure website and app performance, user behavior, and marketing campaign effectiveness.
• Conduct in-depth analysis of data to identify trends, opportunities, and areas for improvement.
• Create custom reports and dashboards to visualize data and provide actionable insights to stakeholders.
• Design and implement robust GTM setups, including Server-Side Tagging for improved data quality and privacy compliance.
• Create and manage data layers, triggers, and tags to efficiently track website and app interactions.
• Collaborate with development teams to ensure accurate data collection and integration.
• Implement and optimize tracking for both web and mobile app environments.
• Track user behavior, conversions, and key performance indicators (KPIs) across various platforms.
• Integrate with other analytics tools and platforms (e.g., Firebase, Amplitude) to provide a comprehensive view of user data.
• Creation of measurement frameworks outlining pathing and key performance events across app and web analytics.

Marketing Integration :

• Leverage GA4 audiences and optimization signals to target marketing campaigns effectively.
• Analyze campaign performance and attribution to optimize ROI.
• Collaborate with marketing teams to develop data-driven strategies and recommendations.

Data Governance and Compliance :

• Ensure adherence to data privacy regulations (e.g., GDPR, CCPA).
• Implement data governance practices to maintain data quality and integrity.
• Implementation and integration of Google Consent Mode with consent management platforms.

What you'll need to bring

• Bachelor's degree in Marketing, Analytics, Statistics, or a related field.
• 3+ years of hands-on experience with Google Analytics, GTM, and App & Web tracking.
• Proven ability to analyze complex data sets and extract meaningful insights.
• Strong understanding of data modeling, data warehousing, and data visualization techniques.
• Excellent communication and interpersonal skills, with the ability to explain technical concepts to non-technical audiences.
• Experience working in a fast-paced, collaborative environment.
• Certification in Google Analytics and / or Google Tag Manager.

Why Noise?

Working Conditions :

• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• Work in a dynamic and innovative environment.

Ready to join the team?

Please provide your details below :

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We appreciate your time, but unfortunately, only successful applicants will be contacted for interviews. No phone calls please.