Sr. Acct Director- Influencer

Edelman; Toronto; Hybrid; CAD 119,000 - 125,000; Full time

Benefits offered by this job

Global benefits

Inclusive environment

Diverse workforce

Job summary

A global public relations firm is seeking a Senior Account Director for the Microsoft Creator team in Toronto. The role focuses on leading influencer marketing strategies and managing relationships with digital influencers and content creators. Candidates should have a strong background in content development and at least 6 years of experience working directly with influencers. The position offers a competitive salary of $119,000–$125,000 per year and requires a part-time office presence in a hybrid working environment.

Qualifications

• 8–10+ years in content development/creation.
• 6+ years working with influencers or talent agencies.
• Strong understanding of the influencer marketing ecosystem.
• Experience managing teams and setting goals.
• Agency experience with large clients.

Responsibilities

• Drive brand strategy with digital influencers and content creators.
• Manage the creator function for the Microsoft account.
• Build and maintain relationships with creators and agencies.
• Share expertise on campaign ideas and client management.
• Participate in account and campaign management.

Skills

Content development/creation

Relationship management

Understanding of influencer marketing

Collaboration skills

Team management

Passion for pop culture

Fluency in English

Job description

Sr. Account Director – Influencer (Microsoft Creator team) – Join Edelman.

Edelman is a voice synonymous with trust, reimagining the future where the currency of communication is action. Our culture thrives on boldness, empathy and curiosity. We are committed to diversity, equity, inclusion and belonging (DEIB).

Job Description

We are hiring a Senior Account Director to lead the daily account management of the Content Creator Programs for Microsoft. This role focuses on driving brand strategy and engagement with digital influencers and content creators to promote Microsoft’s products and services.

Responsibilities

• Drive Edelman’s strategic vision in the cross‑platform video/digital influencer space.
• Oversee the creator function on the Microsoft account, including strategic planning and consultation for internal teams and external clients.
• Evolve data and measurement framework to prove campaign success and differentiate our capabilities.
• Establish processes to support rapid growth.
• Build and maintain relationships with clients who activate or are likely to activate creator marketing campaigns, develop prospects.
• Build strong relationships with creators, talent agencies, multi‑channel networks and other partners to ensure long‑term success.
• Share expertise and advise clients on new campaign ideas to generate continued results.
• Work with all teams to ensure campaign success.
• Actively participate in account and campaign management, ensuring client satisfaction.
• Elevate opportunities and offerings around creators and brand integrations across various teams including account, creative, production and strategy.

Requirements

• 8–10+ years in content development/creation and 6+ years working directly with influencers or talent agencies in a marketing, talent management or sales role.
• Proven ability to manage relationships across the social creator landscape, especially for Microsoft.
• Strong understanding of social media, influencers, content creators, and the larger influencer marketing ecosystem.
• Knowledge of best practices, tech platforms, tools and processes for influencer marketing.
• Experience managing creators across all tiers (micro, mid, top tier, and traditional experts).
• Ability to translate complex product information into creator‑led narratives and thought‑leadership content.
• Experience managing teams, setting goals and meeting deadlines.
• Passion for pop‑culture and its infusion into the consumer brand ecosystem.
• Exceptional collaborator who works across practices and cross‑functional teams.
• Experience with new‑business proposal development, RFI/RFP responses and pitching.
• Agency experience leading large clients.
• Fluency in English.

Location & Compensation

Candidate must live in Toronto and will work from the office part‑time in a hybrid capacity. Salary: $119,000–$125,000 per year.

Benefits

Global benefits, inclusive environment, diverse workforce, and opportunities to work with a long‑standing partnership with Microsoft.