Sponsorship Coordinator

City of Red Deer; Red Deer; On-site; CAD 81,000 - 86,000; Full time

Job summary

The City of Red Deer is seeking a Sponsorship Program Lead to develop, implement and coordinate the City’s sponsorship initiatives. You will cultivate relationships with sponsors, create proposals, manage inventories, and oversee fulfillment to align with City priorities and community goals.

Ideal candidates bring a Bachelor’s degree and at least five years in sponsorship or related fields, with strong negotiation, marketing, and relationship-management capabilities.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, Commerce, Public Administration, Recreation Management, or a related discipline.
• Minimum 5 years in sponsorship development, business development, account management, or related fields.
• Experience developing sponsorship inventories, proposals, and complex partnership agreements.
• Municipal experience is an asset.
• Knowledge of sponsorship program development and valuation methodologies.
• Knowledge of asset inventory development for sponsorship opportunities.
• Sponsorship sales, negotiation, activation, and fulfilment skills.
• Knowledge of strategic marketing partnerships.
• Relationship and account management skills.
• Knowledge of business development and revenue generation practices.
• Knowledge of proposal development and presentation techniques.
• Understanding of contract administration fundamentals.
• Strategic thinking and organizational awareness.
• Strong collaboration and relationship-building skills.
• Political and organizational acumen.
• Strong communication and partner engagement skills.

Responsibilities

• Sponsorship & Partnership Development - Identify, secure, and grow corporate sponsorships and strategic partnerships.
• Sponsor Relationship Management - Maintain sponsor relationships, renewal, and retention efforts.
• Sponsorship Program & Marketing Management - Develop and enhance sponsorship program and assets.
• Sponsorship Fulfillment & Implementation - Coordinate delivery of benefits and activations.
• Reporting, Budgeting & Program Performance - Track revenue, budgets, and performance metrics.

Skills

Sponsorship development

Business development

Account management

Partnership development

Relationship management

Strategic thinking

Communication skills

Collaboration

Political acumen

Proposal development

Education

Bachelor’s degree in Business or related field

Job description

About Red Deer

Red Deer sits at the heart of Central Alberta along the QEII corridor, perfectly positioned between Calgary and Edmonton. With more than 100,000 residents and a regional reach of over 300,000, it’s a growing hub for business, services, and opportunity.

Here, big-city amenities meet small-city ease. Enjoy abundant parks and trails, vibrant arts and culture, excellent recreation and education, and a strong sense of community.

With easy access to lakes, outdoor adventures, and the mountains, plus a thriving economy and high quality of life, Red Deer is an inviting place to live, work, and grow.

About The City of Red Deer Municipal Government

The City of Red Deer is a dynamic municipal organization with a $480M operating budget, a $60M capital program, and a workforce of nearly 1,700 employees. It is focused on growing with purpose by attracting talented, community-minded people who want to make a difference.

Guided by the vision “Our City, One Voice,” Red Deer is building a thriving, inclusive, and connected community, with priorities centered on a vibrant economy, community wellbeing, and strong engagement.

At its core, the City values its people, embracing diverse perspectives and fostering a culture of collaboration, innovation, and shared success.

The Opportunity

This role develops, implements, and coordinates The City of Red Deer’s Sponsorship Program. The role identifies and evaluates sponsorship assets, develops and advances sponsorship and partner opportunities by cultivating relationships with sponsors and community partners. The position oversees sponsorship fulfilment and stewardship activities to create mutually beneficial partnerships that support City priorities, community experiences, and sponsor objectives.

Top Key Responsibilities

• Sponsorship & Partnership Development - Identify, secure, and grow corporate sponsorships and strategic partnerships. Build relationships with sponsors, partners, and internal stakeholders. Develop proposals, presentations, and customized sponsorship opportunities. Negotiate sponsorship agreements and manage partnership development.
• Sponsor Relationship Management - Maintain strong, long-term sponsor relationships. Monitor sponsor satisfaction and partnership outcomes. Lead sponsor recognition, renewal, and retention efforts. Identify opportunities to expand existing partnerships.
• Sponsorship Program & Marketing Management - Develop and enhance the City's sponsorship program and inventory of sponsorship assets. Create sponsorship approaches, valuations, marketing materials, and promotional strategies. Identify new sponsorship opportunities and monitor industry trends.
• Sponsorship Fulfillment & Implementation - Coordinate delivery of sponsorship benefits and contractual commitments. Manage sponsor activations and work with internal departments to ensure successful execution. Address fulfillment issues and ensure sponsor expectations are met.
• Reporting, Budgeting & Program Performance - Track sponsorship revenue, budgets, and performance metrics. Prepare reports and forecasts. Identify opportunities to improve program effectiveness and financial results.

As our preferred candidate, you will have

• Bachelor’s degree in Business, Marketing, Communications, Commerce, Public Administration, Recreation Management, or a related discipline. Equivalent education or experience will be considered.
• Minimum 5 years of progressively responsible experience in sponsorship development, business development, account management, partnership development, fundraising sponsorships, marketing partnerships, or related fields.
• Experience developing and managing sponsorship inventories, sponsorship proposals, and complex partnership agreements.
• Municipal experience is considered an asset.
• Knowledge of sponsorship program development and sponsorship valuation methodologies
• Knowledge of asset inventory development related to sponsorship opportunities
• Sponsorship sales, negotiation, activation, and fulfilment skill
• Knowledge of strategic marketing partnerships
• Relationship and account management skills
• Knowledge of business development and revenue generation practices
• Knowledge of proposal development and presentation techniques
• Understanding of contract administration fundamentals
• Strategic thinking and organizational awareness
• Strong collaboration and relationship-building skills
• Political and organizational acumen
• Strong communication and partner engagement skills

Affiliation

Canadian Union of Public Employees, Local 417

Status

Term Full-Time

Remuneration

$41.68 to $44.13 per hour.

Hours of Work

75 hours biweekly, Monday to Friday. Some evening and weekend work may be required.

Additional Information

This is a two-year term full-time position with potential for an extension.

The City of Red Deer does not permit the use of unauthorized internet resources or Artificial Intelligence (AI) tools (for example, Copilot, ChatGPT or any other form of AI)during interviews or any supervised or timed assessments. Any violation may be investigated and result in serious consequences, including the rejection of your application.

We thank you for your application. Only those selected for an interview will be contacted.