Sales Representative

Western Canada; Winnipeg; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Life insurance

Disability insurance

Growth opportunities

Promotion paths

Mentorship

Training programs

Paid vacation

Job summary

Wilsonart Western Canada in Winnipeg is seeking an experienced Sales Representative to grow our decorative surfaces and building products business. You will develop new opportunities with fabricators, dealers, contractors, and designers, while nurturing existing accounts across Manitoba.

The role requires proven outside sales success, CRM experience, and the ability to travel throughout the territory. We offer a competitive CAD compensation and a benefits package.

Qualifications

• Minimum 3 years of outside sales experience.
• Experience selling to cabinet, millwork, or building products.
• Strong relationship-building and prospecting skills.

Responsibilities

• Manage territory to meet sales and growth targets.
• Develop and execute territory sales plans.
• Forecast sales and maintain pipeline.
• Identify and develop new customer relationships.
• Maintain existing accounts and support customer service.
• Travel within territory as needed.

Skills

Outside sales

CRM proficiency

Communication

Negotiation

Presentation

Driver’s license

Travel

Education

Bachelor's degree

Tools

Salesforce CRM

Microsoft Office

Job description

Win at Wilsonart

At Wilsonart, we don’t just make surfaces-we build careers. When you join our team, you become part of something bigger: a company driven by innovation, grounded in values, and powered by people who care. You’ll be surrounded by teammates who take pride in their work and look out for one another. You’ll have the chance to learn, grow and make a real impact. And you’ll be part of a company that believes winning means helping you succeed at work and in life. Here, you’ll win with:

• Medical, dental, and life insurance
• Company-paid short- and long-term disability
• Opportunities to grow
• Clear paths to promotion and internal mobility
• Training, coaching, and mentorship
• Development programs to support your goals
• Time for what matters
• Paid vacation and holidays in your first year
• A culture that respects work-life balance

Job Description

Wilsonart Western Canada, a leading supplier of decorative surfacing materials, cabinet hardware, and building products, is seeking an experienced Sales Representative to join our team in Winnipeg, Manitoba.

The successful candidate will have experience selling products within the cabinet, millwork, building products, or related industries and a demonstrated ability to build strong customer relationships and drive sales growth throughout the territory. This role is responsible for promoting, selling, and marketing Wilsonart and complementary product offerings to a variety of customers and decision-making, including fabricators, OEM accounts, builders, kitchen and bath dealers, millwork companies, contractors, architects, designers, and other specification influencers. The Sales Representative will identify new business opportunities, maintain existing accounts, and support specification efforts within the design and construction community.

Key Responsibilities

• Manage territory activities effectively to achieve sales and growth objectives.
• Develop and execute territory sales plans and strategies.
• Forecast sales and maintain a healthy sales pipeline.
• Create demand with fabricators, cabinet makers, millwork companies, kitchen and bath dealers, general contractors, builders, and multi-family developers.
• Identify, prospect, and develop new customer relationships while maintaining and growing existing accounts.
• Build and maintain strong partnerships with internal operations, logistics, customer service, and leadership teams.
• Serve as a liaison between customers and internal stakeholders to support business initiatives and ensure exceptional customer service.
• Maintain accurate records of customer interactions, opportunities, and sales activities within Salesforce CRM.
• Stay informed on Wilsonart products, competitive offerings, and industry trends.
• Participate in sales meetings, training programs, trade shows, and industry events.
• Conduct regular customer visits and prospecting activities throughout the assigned territory.
• Travel as required within the territory, including occasional overnight travel.
• Perform other duties as assigned.

Qualifications

Required Skills and Experience

• Proven track record of meeting or exceeding sales targets.
• Minimum of 3 years of outside sales experience.
• Experience using CRM systems and managing a sales pipeline.
• Strong communication, relationship-building, negotiation, and presentation skills.
• Ability to manage multiple priorities and work independently.
• Proficiency in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.
• Valid driver’s license and ability to travel throughout the assigned territory.

Preferred Qualifications

• Experience in the decorative surfaces, building products, cabinetry, millwork, construction, or design industries.
• Knowledge of specification sales, channel sales, and distribution networks.
• Understanding of relevant industry standards and construction practices.
• Education Bachelor's degree in Business, Marketing, Communications, or a related field preferred.
• Equivalent combination of education, training, and relevant industry experience will be considered.

Working Conditions

• Regular travel throughout the territory.
• Ability to occasionally lift, carry, or move product samples and materials weighing up to 50 lbs (23 kg).
• Work Environment Combination of customer site visits, business development activities, trade events, and home office or office-based work.

Compensation

The target total compensation range for this position is CAD $90,000 - $120,000 annually, inclusive of base salary and incentive compensation. Actual compensation will be determined based on factors such as experience, qualifications, skills, internal equity, and market conditions. In addition to compensation, employees are eligible for a comprehensive benefits package and other company-sponsored programs.

We’re looking for people who are ready to learn, ready to lead and ready to make a difference. If that sounds like you, you can win at Wilsonart.

Wilsonart is an equal opportunity employer. We are committed to providing a workplace free from discrimination and harassment and to ensuring equal employment opportunities in accordance with applicable Canadian federal, provincial, and territorial human rights legislation.

At Wilsonart, we believe in the power of possibilities. Making surfaces that combine form and function. Flexibility and durability. Practicality and possibility. With our engineered surfaces, we can replicate the surfaces of nature. We can create new, inspired looks with more durable, sustainable materials. If it can be imagined, we can make it happen. We manufacture and distribute High Pressure Laminate, Coordinated TFL and Edgeband, Quartz, Solid Surface, Epoxy, and other decorative engineered surfaces for use in the office, education, healthcare, residential, hospitality, and retail markets.