Spécialiste du marketing digital /Digital Marketing Specialist

dormakaba International Holding AG; Montreal; Hybrid; CAD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Specialist to enhance its online presence through effective web strategies. This role involves designing responsive email templates, optimizing SEO, and managing website content across various platforms. You will play a crucial role in ensuring the company's digital assets are engaging and secure. Join a global team that values your contributions and offers extensive opportunities for professional growth. If you are passionate about digital marketing and web development, this is the perfect opportunity to make a significant impact in a meaningful organization.

Benefits

Employee Assistance Programs

CliftonStrengths Development

LinkedIn Learning Courses

Health Insurance Plan

Pension Plan

Qualifications

• 2+ years experience in web development and managing websites.
• Intermediate knowledge of HTML and CSS is essential.

Responsibilities

• Design responsive email templates and execute effective email campaigns.
• Implement SEO strategies to enhance visibility and organic traffic.

Skills

HTML

CSS

SEO

Graphic Editing

Content Management Systems

Communication Skills

Education

Bachelor's degree in Computer Science

Tools

Adobe Photoshop

WordPress

Contentful

Webflow

Pardot

Google Ads

Meta Ads Manager

Bing Ads

Job description

We are at the heart of every place that matters. As a leading global provider in the access solutions market for schools, banks, airports, hospitals, hotels, and many more, we enable seamless movement within secure, safe, and sustainable places. Our work is IMPORTANT. YOU are important. We provide our people with the tools to shape their careers for growth. With around 16,000 employees worldwide, EVERY team member contributes to our mission and can make a positive difference. By working as one global team, we continue growing the business, growing together, and growing ourselves. Build your career with us!

POSITION OVERVIEW

dormakaba is seeking a Digital Marketing Specialist based in Montreal, QC (Hybrid). The Digital Marketing Specialist is responsible for executing the technical aspects of our digital marketing web strategy across both public and private-facing dormakaba websites. Your work will be guided by business requirements and assessed against qualitative and quantitative objectives.

WHAT YOU WILL DO

• Design and build responsive email templates using HTML and CSS, and utilize our mail campaign tool to set up, test, and deploy effective email campaigns.
• Execute the management, design, development, and implementation of crucial elements in dormakaba's public-facing online and extranet web presence within the Americas, ensuring websites remain relevant, engaging, and up to date.
• Implement and optimize SEO strategies to enhance visibility, search engine ranking, and organic traffic, driving greater online presence and engagement.
• Enhance website quality and performance through meticulous debugging, continuous updates, and regular test plans to assess effectiveness and efficiency.
• Safeguard dormakaba's websites by implementing appropriate security measures and staying updated with industry best practices and competitor websites to remain innovative.

WHAT WE REQUIRE

• Computer Science Bachelors’ degree or equivalent experience.
• 2+ years related web development including pipeline experience, managing websites and server technologies.
• Intermediate knowledge of HTML and CSS is a must.
• Knowledge of Adobe Photoshop for graphic editing, resizing, retouching, and creating web-ready images that align with content and branding guidelines.
• Knowledge of various Content Management Systems (CMS) such as WordPress, Contentful, and Webflow, enabling seamless content updates, improved user experiences, and efficient web management processes.

WHAT WE PREFER

• Excellent oral and written communication skills in English and French. English required for communications with teams or suppliers outside Quebec.
• Ability to prioritize projects aligning with market demands and strategic objectives, successfully planning and executing web development mandates.
• Experience with major advertising platforms such as Google Ads, Meta Ads Manager, Bing Ads, and others.
• Demonstrated expertise in creating visually appealing web forms to optimize user interactions and familiarity with Pardot for effective lead generation and marketing automation.
• Significant experience in developing effective landing pages to maximize conversion rates and enhance user engagement on dormakaba's online platforms.

WHAT WE OFFER

• Employee Assistance Programs.
• Discover your best attributes using CliftonStrengths to pave the way for success at dormakaba.
• 24/7 access to over 15,000 LinkedIn Learning courses to assist in your professional development and to expand on your individual interests.
• Health Insurance Plan.
• Pension Plan.

WHY JOIN DORMAKABA?

Our work is IMPORTANT. YOU are important. At schools and universities, in stadiums, airports, hospitals, and workplaces; for every place that matters. We provide safety, security, and sustainability, providing people with the tools to shape their careers for growth. EVERY team member contributes to our mission and can make a positive difference. Our culture focuses on Growing the Business, Growing Together, and Growing Ourselves. We are a global company with more than 16,000 employees worldwide giving you endless opportunities for growth and advancement.

Interested?

We are looking forward to your application.

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