Spécialiste CRM / CRM Specialist

Evlv; Quebec; Hybrid; CAD 85,000 - 115,000; Full time

Job summary

A leading company in the travel industry is seeking a Lifecycle Marketing Specialist to manage customer lifecycle strategies and execute multi-channel campaigns. The role involves data-driven decision-making, creative asset development, and collaboration with cross-functional teams to enhance customer engagement and retention.

Benefits

Competitive salary and benefits

Travel perks and discounts

Opportunity to define CRM in a high-growth environment

Qualifications

• 3–5+ years of experience in CRM or lifecycle marketing.
• Strong proficiency in CRM platforms and automation tools.

Responsibilities

• Design and optimize multi-channel marketing campaigns.
• Monitor campaign performance and provide actionable insights.
• Ensure email deliverability and maintain high standards.

Skills

CRM

Lifecycle Marketing

Data Analysis

Copywriting

Tools

Mailchimp

Braze

Klaviyo

Google Analytics

Looker Studio

Excel

Job description

Job Title : Lifecycle Marketing Specialist (CRM)

Location : Montreal, QC, Canada

Department : Product

Hours : Monday to Friday, 9am - 5pm, hybrid work model

Reports To : Senior Product Manager, Marketing

Salary : $ 85,000-$115,000 / year, based on experience + group insurance, travel discounts and more.

Role Overview

Seeking a Lifecycle Marketing Specialist (CRM) to lead the full customer-lifecycle strategy and manage daily execution. This includes designing data-driven journeys— from onboarding to re-engagement —and executing high-impact, multi-channel campaigns across email, SMS, and push. The role involves crafting creative assets, writing customer-centric copy, setting up automated flows, and running continuous A / B testing to optimize performance. You’ll manage deliverability, oversee the campaign calendar , and deliver insights through regular reporting. Working closely with product, engineering, sales, and leadership, you’ll convert customer behavior data into personalized messaging that drives results and contributes to long-term CRM growth strategy.

Key Responsibilities

• Design, launch, and optimize automated multi-channel marketing campaigns (email, SMS, push) aligned with customer lifecycle stages and brand guidelines
• Lead creative development—including briefs, copywriting, and content coordination—alongside cross-functional stakeholders
• Monitor campaign performance through weekly and monthly reporting, offering actionable, data-informed insights
• Email Deliverability - focus on ensuring emails reach their intended recipients' inboxes, rather than being filtered as spam or ending up in junk folders
• Continuously A / B test subject lines, timing, content, and segmentation strategies to refine results and avoid fatigue
• Use customer behavior data to build targeted nurture flows that improve engagement, retention, and reactivation
• Maintain high standards for email deliverability through sender reputation and technical configurations (DMARC, DKIM, SPF, etc.)
• Play a key role in shaping lifecycle marketing and CX strategy, collaborating on initiatives such as loyalty and re-engagement programs

What We’re Looking For

• 3–5+ years of experience in CRM, lifecycle marketing, or marketing automation (experience in the travel industry is a strong plus)
• Strong proficiency in CRM platforms and automation tools (e.g., Mailchimp, Braze, Klaviyo)
• Deep understanding of customer segmentation, personalization, and behavioral triggers
• Analytical and results-oriented mindset, comfortable working with dashboards, data tools (Google Analytics, Looker Studio, Excel)
• Strong written communication and copywriting skills with a customer-first focus
• Independent, proactive marketer passionate about testing, learning, and optimizing for growth

Bonus Points

• Experience with B2C travel products or services (e.g., tours, flights, accommodations)
• Familiarity with dynamic content, AI-driven personalization, or recommendation engines
• CRM experience in multilingual or international environments

What’s Offered

• Competitive salary and benefits
• Travel perks and discounts
• Opportunity to help define CRM in a high-growth, customer-focused environment

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