Specialist, Paid Social

The Home Depot

Toronto

Hybrid

CAD 55,000 - 75,000

Full time

41 hours ago

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Benefits offered by this job

semi-annual bonuses

Deferred Profit-Sharing Program

comprehensive paid benefits

15% discount on Home Depot stock

merit-based salary increases

Job summary

The Home Depot Canada is hiring a Paid Social Specialist in Toronto to lead paid social campaigns across Meta, Pinterest, Reddit and TikTok.

You will plan, execute, optimize campaigns, analyze performance and provide insights to marketing teams. This on-site role offers competitive pay and total rewards including bonuses and retirement contributions.

Qualifications

1+ years experience in social media strategy and paid media execution.
Bachelor in media or advertising preferred.
Strong knowledge of native Meta and Pinterest ads platforms.
Experience with audience targeting across multiple signals.
Excellent communication and cross‑functional collaboration.

Responsibilities

Execute paid social campaigns across multiple platforms.
Monitor pacing, delivery and performance with real-time optimizations.
Develop audience targeting strategies and report results.
Collaborate with vendor partners and creative teams.

Skills

Social media strategy

Paid media execution

Meta Ads Manager

Pinterest Ads Manager

Audience targeting

Data analysis

Education

Bachelor in media or advertising

Tools

Meta Ads Manager

Pinterest Ads Manager

Reddit Ads Manager

TikTok Ads Manager

Job description

Specialist, Paid Social at The Home Depot in Toronto, ONM3C 4H9

Job Description

Pay Range: $55,000 - $75,000

At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include:

semi-annual bonuses tied to business performance

Deferred Profit-Sharing Program to assist with retirement savings

comprehensive paid benefits

a 15% discount on Home Depot stock purchases

merit-based salary increases

We are committed to recognizing your efforts and supporting your growth with us.

Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.

Position Overview:

We are looking for an experienced social media expert to build and manage best‑in‑class paid social campaigns. The Paid Social Specialist will plan and deliver campaigns across Meta, Pinterest, Reddit, and TikTok. This role will help in preparing media recommendations, executing campaigns, and providing key insights and findings within The Home Depot Canada’s social media initiatives. The ideal candidate will participate in the development and implementation of all social media programs and will ensure that plans are in line with strategy, as developed by the Marketing and Planning teams.

Key Responsibilities:

Campaign Execution + Management

Execute paid social media campaigns across various lines of business

Monitor campaign pacing, delivery and performance making real-time optimizations to deliver on business goals

Independently troubleshoot set up and delivery errors in ads manager

Data Analysis and Insights

Analyze data and communicate proposed media recommendations to Marketing team

Provide and present weekly, monthly and ad hoc campaign reporting to multiple stakeholders

Strategic Planning

Work with vendor partners, creative agency, and integrated advertising teams on all facets of social media planning, buying and reporting

Assist in the development of tactical plans for all paid social campaigns targeting multiple sections of the conversion funnel

Develop the audience targeting strategy for campaigns using first party and third party signals

Ensure the creative, audience and media strategy are aligned with the campaign objective

Stay abreast of the latest offerings from all social media platforms (Meta, Pinterest, Reddit, etc), with a strong focus on innovation and testing

Detail-oriented resulting in flawless execution

Strong time management and organizational skills with the ability to multi-task and manage deadlines

Excellent written and verbal communication skills

In-depth knowledge of social platforms and best practices with a strong passion for staying up on current events, social and content marketing trends

Team player, able to work collaboratively cross-department and communicate with management

Naturally curious and action-oriented with an inclination to problem solve and uncover meaning

Skills:

Seen as a subject matter expert by their peers

Exceptional knowledge of native Meta and Pinterest advertising platforms

Strong knowledge of audience targeting capabilities across Meta, Pinterest, Reddit and TikTok

Experience with product feed implementation, maintenance, and management

Able to organize and present data that explains a cause and effect relationship that the organization can learn from and that can be used for further program optimization

Direct Manager/Direct Reports:

Reports to Manager, Paid Social: Sadie Jonker

Travel Requirements:

Bachelor in media or advertising preferred but not essential

Minimum Years of Work Experience:

1+ years experience in social media strategy and paid media execution

Certifications:

Other Requirements/Assets: French language is an asset

Retail industry experience is an asset

On site/ in office

Monday through Friday

In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.

Our Core Values

Our associates are encouraged to initiative creative and innovative ways to serve our customers and improve the business as well as spread best practices throughout the company.

Taking Care of Our People

The key to our success is treating people well. We do this by encouraging associates to speak up and take risks, by recognizing and rewarding good performance and by leading and developing people so they may grow.

Respect For All People

In order to remain successful, our associates must work in an environment of mutual respect, free of discrimination and harassment where each associate is regarded as part of The Home Depot Canada team.

Doing The Right Thing

We exercise good judgement by “doing the right thing” instead of just “doing things right.” We strive to understand the impact of our decisions and we accept responsibility for our actions.

Building Strong Relationships

Strong relationships are built on trust, honesty and integrity. We listen and respond to the needs of customers, associates, communities and vendors, treating them as partners.

Giving Back

An important part of the fabric of The Home Depot Canada is giving our time, talents, energy and resources to help strengthen the communities we live and work in.

Along with our quality products, service, price and selection, we must go the extra mile to give customers knowledgeable advice about merchandise and to help them use those products to their maximum benefit.

Creating Shareholder Value

The investors who provide the capital necessary to allow our company to grow need and expect a return on their investment. We are committed to providing it.