Specialist, Media Buyer, CP2

Bell Canada; Mississauga; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

Join Bell Canada as a Paid Social Specialist and play a key role in enhancing brand reputation and performance through leading paid social campaigns. You will work collaboratively with various teams to execute and optimize strategies, ensuring alignment with overall marketing objectives. This role offers opportunities for professional growth in a supportive hybrid work environment, alongside comprehensive benefits tailored to your well-being.

Benefits

35% discount on services

Comprehensive medical, dental, and vision benefits

Flexible work hours

Qualifications

• Minimum 2 years experience in Paid Social marketing.
• Experience managing campaigns on Facebook and LinkedIn.
• Strong analytical skills to generate actionable insights.

Responsibilities

• Develop and shape campaign strategy for account performance improvement.
• Monitor campaign budgets and ensure specifications are met.
• Facilitate tagging and manage performance campaigns.

Skills

Analytical skills

Campaign management

Communication skills

Education

Bachelor’s Degree in Marketing, Business Administration, Statistics, or related field

Tools

Google Analytics

Adobe Analytics

Microsoft Excel

Microsoft PowerPoint

Social media platforms

Job description

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At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It’s all developed and delivered by the members of #TeamBell and we’re always on the lookout for people with great skills and experiences.

We provide a supportive and inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play.

Join us. You belong at Bell.

Be part of the team that brings the right balance of consistency and creativity to one of the most recognized and valuable brands in Canada. There are many disciplines in this team, all focused on enhancing brand reputation and performance through market knowledge, advertising excellence, sponsorships, national events, sponsorships and digital media strategy and execution. You’ll work collaboratively with business units across the organization to ensure all customer facing activity is consistent with guiding principles of the Bell brand.

At Bell, your talent and unique abilities will be developed and challenged, creating customer experiences that set us apart in digital connections and next generation services.

The Brand team works collaboratively with all business units to ensure brand consistency across Bell communications including digital experiences, advertising and design. Brand also supports our sponsorship, marketing communications, bell.ca, social media and market insights teams.

This is a great opportunity to execute Paid Social campaigns for one of the largest telecommunications companies in the country. We are actively seeking a Paid Social Specialist in either our Montreal or Toronto office who will become an integral member of our Digital Performance team.

Key Responsibilities

• Develop and shape campaign strategy to continuously improve account performance.
• Perform quality control on peer outputs including reports, post analyses, campaign setups and any other deliverables adhering to Bell’sstandards andbest practices.
• Monitor campaign budgets to make sure they are pacing properly and that all reporting, launch and deliverable deadlines are met. Ensure consistency of ad specs, campaign set-up and objectives.
• Ability to facilitate tagging and successfully manage performance campaigns.
• Communicate effectively with internal account teams (offline and online) to make sure we are running fully integrated marketing campaigns.
• Stay abreast of the latest trends in the Social Marketing industry in North America through constant research, article reading, webinars, and industry events.

Critical Qualifications

• Bachelor’s Degree or equivalent experience in Marketing, Business Administration, Statistics, or related field.
• Minimum of 2 years of experience in Paid Social marketing.
• Experience managing campaign set up and execution.
• Proven track record of success in managing, optimizing, and reporting on Facebook and LinkedIn campaigns.
• Deep knowledge on Facebook and LinkedIn paid media opportunities. Familiar with Pinterest, Snap, and TikTok and other ad offerings is an asset.
• Ability to integrate Paid Social campaigns into larger digital initiatives.
• Strong analytical skills with an innate ability to generate actionable insights from data interpretation.
• Advanced working knowledge of Microsoft Excel, Word, Outlook, and PowerPoint.

Preferred Qualifications

• Working knowledge of Google Analytics and Adobe Analytics platforms.
• Understanding of ad verification and brand safety tools (DoubleVerify, MOAT, etc.)
• Previous experience working within an advertising agency or with a media partner.
• Passion for data, emerging media and technology.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a strong attention to detail and accuracy.
• Ability to work well under pressure and multi-task in a fast-paced environment.
• Ability to work collaboratively as well as independently.
• Ability to develop and foster relationships with media partners.

#EmployeeReferralProgram

Adequate knowledge of French is required for positions in Quebec.

Additional Information:

Position Type: Management

Job Status:Regular - Full Time

Work Arrangement: Hybrid

Application Deadline: 06/30/2025

For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or [e-mail] to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

Artificial intelligence may be used to assess parts of your application. Please review our privacy policy ( see Phenom for details ) to learn more about how we collect, use, and disclose your personal information.