Specialist, Marketing

BCE Inc.; Toronto; Hybrid; CAD 110,000 - 160,000; Full time

Benefits offered by this job

Competitive compensation

Benefits package

35% discount on Bell services

Hybrid work arrangement

Job summary

Bell is hiring a digital transformation and optimization specialist to drive the strategic evolution of our wireless online experience. You will leverage data, experimentation, and cross-functional influence to enhance the end-to-end CX, reduce friction in acquisition journeys, and shape the digital optimization roadmap for the business.

The role requires strong analytics, experience with A/B testing, and the ability to influence across Digital, Analytics, Marcom, UX, and Marketing.

Qualifications

• Experience driving digital optimization and CRO in large, cross-functional environments.
• Proven ability to build and manage experimentation roadmaps (A/B testing).
• Strong analytical and problem-solving skills with KPI interpretation.

Responsibilities

• Own strategic evolution of the wireless digital experience across the end-to-end journey.
• Translate customer and business needs into a clear optimization roadmap.
• Lead the AI Optimization strategy and content placement across platforms.
• Define and manage the A/B testing agenda and results readouts.
• Monitor digital health and KPIs and drive action plans with owners.

Skills

Digital optimization

CRO

A/B testing

Analytics

Cross-functional influence

Executive communication

Tools

AI/AI tools

Job description

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Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we’re building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day.

We believe in empowering people. That’s why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you’re inspired by innovation that advances how people connect and transforms what’s possible, you belong on #TeamBell.

On the Consumer and Small business team you’ll work across a portfolio of brands and solutions. From Bell’s best networks for the home, the office and on the go to the member benefits at Virgin Plus to the cheap and cheerful plans at Lucky Mobile we meet the connectivity needs of all customer segments in Canada.

And it’s not just the options we provide, it’s how we provide them. On this team you’ll be a part of a focus to continuously improve the customer experience, making it more seamless, intuitive and responsive.

Summary

We’re hiring a digital transformation and optimization specialist to drive the strategic evolution of our wireless online experience. In this role, you’ll use data, experimentation, and cross-functional influence to improve end-to-end customer experience (CX), reduce friction in acquisition journeys, and shape the medium- and long-term digital optimization roadmap.

Key Responsibilities

• Own the strategic evolution of the wireless digital experience, identifying the highest-impact opportunities across the end-to-end journey from Discovery to Conversion.
• Partner with Digital, Analytics, Marcom, UX and Marketing to translate customer and business needs into a clear optimization roadmap (near-, medium-, and long-term).
• Advocate for wireless priorities within the broader digital roadmap; contribute to business cases and/or capital planning for functionality and personalization investments.
• Own and execute the AI Optimization (AIO) strategy, managing content development and placement across third-party digital platforms to improve visibility, consideration, and customer acquisition.
• Define and manage the A/B testing agenda: hypothesis generation, prioritization, experiment design, launch readiness, and results readouts.
• Monitor and interpret digital health and KPI performance (e.g., conversion, funnel drop-off, engagement, speed/performance signals), identify trends, and drive action plans with owners.
• Champion the customer by pinpointing high-friction/high-impact steps in acquisition flows and leading cross-functional efforts to remove barriers.
• Challenge the status quo with data, research, and industry insights; recommend functional and experience improvements that grow conversion, sales, and customer satisfaction.
• Communicate findings to senior and working teams, influencing priorities through clear storytelling, technical fluency, and pragmatic recommendations.
• Support the Marketing Acquisition organisation with input to quarterly planning, executive deep dives, and other projects as required.

What You'll Bring

• Experience driving digital optimization, conversion rate optimization (CRO), digital product, or online customer experience improvements in a large, cross-functional environment.
• Understanding of AIO/GEO best practices, understanding of content strategy both on site and off site.
• Proven ability to build and manage an experimentation roadmap (A/B testing) and translate learnings into shipped improvements.
• Strong analytical and problem solving skills, including the ability to define success metrics, read funnel performance, and synthesize insights into clear actions.
• Comfort partnering with technical teams; able to discuss requirements, trade-offs, and delivery considerations with product and engineering stakeholders.
• Demonstrated influence without authority—able to advocate for priorities, align stakeholders, and drive decisions using data and customer-first thinking.
• Excellent communication skills (written and verbal), including executive-ready storytelling and concise recommendations.

Critical Qualifications

• Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
• Deep understanding of marketing, digital marketing and web content strategy.
• KPI management and dashboard literacy (conversion funnels, engagement, drop-off analysis).
• Ability to convert insights into clear requirements and prioritized backlogs.

Additional Information

Adequate knowledge of French is required for positions in Quebec.

• Position Type: Management
• Job Status: Regular - Full Time
• Job Location: Canada : Ontario : Toronto
• Work Arrangement: Hybrid
• Application Deadline: 10/21/2026
• For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

Bell is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or [e-mail] to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

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