Specialist I, Quality Control

Emergent BioSolutions Inc.; Winnipeg; On-site; CAD 70,000 - 100,000; Full time

Job summary

Emergent BioSolutions Inc. in Winnipeg seeks an experienced e-commerce manager to own the nopCommerce environment, optimize product pages, navigation and conversions, and coordinate external developers. You will build dashboards, analyze GA4 data, and drive CRM/lead-management workflows to grow online revenue.

Collaborating with Marketing, Sales and Customer Service, you will implement campaigns, measure impact across channels and continuously improve the online customer experience.

Qualifications

• B2B or B2C e-commerce management experience.
• nopCommerce strongly preferred.
• Experience with Magento, Shopify, WooCommerce or similar platforms.
• GA4, Google Tag Manager, and Search Console proficiency.
• Technical and on-page SEO expertise.
• CRM and lead-management system experience.
• Conversion-rate optimization focus and dashboards.
• Experience with email and digital campaign attribution.
• Familiarity with APIs, integrations or marketing automation.

Responsibilities

• Take day-to-day ownership of our nopCommerce website environment and manage product pages, categories and content.
• Coordinate and manage external developers for changes requiring coding or deeper technical expertise.
• Improve navigation, search, landing pages, account registration and conversion.
• Build dashboards showing leads by source, quotations, quote value and e-commerce performance.
• Work with Sales, Marketing and Customer Service to measure effectiveness of campaigns and improve follow-up and conversions.

Skills

E-commerce management

Conversion-rate optimization

Web analytics

CRM & lead management

Campaign measurement & attribution

APIs & integrations

Tools

nopCommerce

Magento

Shopify

WooCommerce

GA4

Google Tag Manager

Search Console

Job description

Take day-to-day ownership of our nopCommerce website environment.

Manage product pages, categories, specifications, images, downloads and content.

Improve navigation, search, landing pages, account registration, quote requests and conversion.

Coordinate and manage external developers for changes requiring coding or deeper technical expertise.

Continuously improve the customer experience based on data rather than aesthetics alone.

SEO & Analytics

Manage Google Analytics 4, Google Tag Manager and Google Search Console.

Improve technical and on-page SEO.

Monitor indexing, metadata, structured data, internal linking, site searches and page performance.

Identify products and categories customers are searching for and turn those insights into commercial opportunities.

Revenue Operations

Help implement and manage FDL's CRM/lead-management process.

Ensure digital inquiries and leads are assigned, followed up and tracked.

Build dashboards showing:

leads by source;

quotations and quote value;

quote-to-order conversion;

sales by channel/campaign;

customer activity;

e-commerce performance; and

unresolved opportunities.

Work with Sales and Customer Service to improve lead follow-up and conversion.

Work with Marketing to measure the effectiveness of LinkedIn, Facebook, Instagram and email campaigns.

Build campaign landing pages and conversion paths.

Help develop FDL's Project Direct online sales model for larger commercial orders.

Identify opportunities to increase repeat purchases, reactivate customers and improve online sales.

Test automation and AI tools where they can measurably improve sales productivity.

What you must have:

B2B or B2C e-commerce management;

nopCommerce strongly preferred

other complex platforms such as Magento, Shopify, WooCommerce or comparable systems;

GA4, Google Tag Manager and Search Console;

technical and on-page SEO;

CRM and lead-management systems;

conversion-rate optimization;

website analytics and dashboards;

email and digital campaign attribution;

APIs, integrations or marketing automation.