Specialist, Digital Content

Canada Mortgage and Housing Corporation; Canada; Hybrid; CAD 84,000 - 106,000; Full time

Job summary

A Canadian government agency is seeking a Specialist in Digital Content to develop and execute content strategies for its digital platforms. This role requires a minimum of five years of relevant experience, strong communication skills, and knowledge of SEO best practices. Responsibilities include content production, performance analysis, and collaboration with stakeholders. This is a temporary position lasting 12 months, offering attractive benefits.

Benefits

Annual performance bonus

Support for professional growth

Inclusive workplace culture

Qualifications

• Minimum of five years of experience in content strategy.
• Knowledge of UX and analytics best practices.
• Strong attention to detail in content creation.

Responsibilities

• Lead content production and optimization.
• Monitor industry trends for content enhancement.
• Conduct content audits for effectiveness.

Skills

Content strategy development

SEO best practices

Excellent communication

Project management

Analytical skills

Education

Undergraduate degree in communications or related field

Tools

HTML

Adobe Creative Cloud

Job description

Office Location: Ottawa (ON); Calgary (AB); Halifax (NS); Montreal (QC); Toronto (ON); Vancouver (BC)

Travel Requirement: Limited

Language Skill Levels (Read/Write/Speak): ZZZ

Security Requirement: Reliability Status

Salary: Our salaries generally range from $84699.11 to $105873.89 and are based on qualifications and experience.

About CMHC

The work you do and the work we do together matters. We come to work every day with a common purpose: to contribute to a well-functioning housing system.

At CMHC, we hold ourselves accountable for our results and support our colleagues in their achievements. We thrive on collaboration, connecting across CMHC and involving the right people to get our work done. Our leadership style is guided by trust, where our leaders favour an adaptive approach based on the needs of their teams.

Join us and be part of a team that's committed to making a real difference and be part of something meaningful.

What’s in it for you

We’ve got the purpose, the people and the perks you need for a fulfilling career. Here’s the comprehensive and generous benefits you get when you’re a contract employee:

• Annual individual performance bonus.
• Support towards your personal and professional growth with training, mentorship and more.
• An inclusive workplace culture and environment.
• While positions at CMHC require some in-office presence, alternative work arrangements may be considered for Indigenous candidates.

About the role

Join the Digital Platforms team in the Specialist, Digital Content position. In this role, you willlead the development and execution of content strategy for CMCH’s digital platforms. You will also ensure that content adheres to industry best practices and resonates with the target audience.

This is a temporary position of a duration of 12 months

What you’ll do:

• Lead digital content production and optimization in line with strategic objectives.
• Co‑develop and execute a unified content strategy for CMHC's digital platforms.
• Monitor competitors and industry trends to identify opportunities for differentiation and enhance content strategy and execution.
• Optimize content for search engines using keyword research, meta tag optimization, and on‑page SEO techniques.
• Conduct regular content audits to assess effectiveness, relevance, and alignment with SEO best practices, as well as brand guidelines.
• Collaborate cross‑functionally with stakeholders to pinpoint content opportunities and address gaps, ensuring alignment with business objectives and meeting the needs of target audiences.
• Analyze content performance metrics and provide data‑driven optimization recommendations.
• Maintain editorial calendars for consistent content production and in alignment with marketing campaigns.

What you should have:

• An undergraduate degree in communications, marketing, business administration (or related discipline) or college diploma in digital marketing.
• A minimum of five years of prior relevant experience in developing content strategies.
• Knowledge of digital content development and performance, as well as SEO, UX and analytics best practices.
• Excellent written and oral communication, including the ability to persuade others and to communicate with tact and diplomacy.
• A strong understanding of how digital channels function, with an emphasis on websites.
• A strong attention to detail when creating and reviewing content.
• A basic understanding of HTML, excel and Adobe Creative Cloud.
• Teamwork, project management and relationship‑building skill.

Posting closing date: Note, the competition will remain active until filled.

Our commitment to diversity, equity, and inclusion

We’re committed to employment equity and encourage women, Indigenous Peoples, persons with disabilities, veterans and persons of all races, ethnicities, religions, abilities, sexual orientations, and gender identities and expressions to apply. We also welcome applications from non‑Canadians who are eligible to work in Canada.

CMHC is an inclusive workplace where diversity of thought – and of people – are recognized, valued, and considered essential to achieving our mission.

We know that applying for a new job can be both exciting and daunting, and we appreciate your effort. Learn more about our hiring process. If you are selected for an interview or testing, please advise us if you require an accommodation.

If you applied before and you were not successful don’t worry – we're always posting new positions, so don’t hesitate to give it another shot. We’re excited to see what you bring to the table this time around!