Specialist, Communications & Marketing

Bethany Care Society; Calgary; On-site; CAD 65,000 - 90,000; Full time

Job summary

Bethany Care Society in Calgary seeks a Specialist, Communications & Marketing to plan, develop and execute internal and external communications, marketing initiatives, digital content and organizational storytelling that strengthen the Bethany brand and advance its mission of Creating Caring Communities.

Reporting to the Lead, Communications and Marketing, you will write and design across channels, manage social media, update websites, capture photography and support campaigns and events while

Qualifications

• Bachelor's Degree or Diploma in Communications, Public Relations, Marketing, or a related field.
• 3–5 years of progressive communications or marketing experience.
• Exceptional writing, editing, and proofreading skills.
• Proficiency in Adobe Creative Suite (InDesign, Photoshop, Lightroom).
• Experience creating content for social media and digital channels.
• Photography experience and visual storytelling skills.
• Experience managing website content (WordPress/SharePoint).
• Strong organizational and multi-project management abilities.
• Excellent interpersonal and relationship-building skills.
• Experience in healthcare or non-profit sector is an asset.

Responsibilities

• Create written content for website, intranet, newsletters, social media, and marketing collateral.
• Design print and digital materials that align with Bethany's brand standards.
• Plan, schedule and monitor social media content across digital platforms.
• Capture and edit photography for campaigns and events.
• Assist with website updates using WordPress and SharePoint.
• Support marketing campaigns, initiatives and promotional materials.
• Monitor media coverage and assist with media relations.

Skills

Writing

Editing

Proofreading

Graphic design

Adobe Creative Suite

Photography

WordPress

SharePoint

Interpersonal skills

Organizational skills

Education

Bachelor's Degree or Diploma in Communications/PR/Marketing

Tools

WordPress

SharePoint

Adobe Creative Suite

InDesign

Photoshop

Lightroom

Job description

Bethany is one of Western Canada’s largest not-for-profit providers of care, housing, and community services for seniors and persons with disabilities. Since 1945, Bethany has provided high-quality, person-centred care focused on the unique physical, emotional, and spiritual well-being of our residents and tenants.

Why Bethany?

At Bethany, our employees are the backbone that supports our model of quality care. We celebrate a workforce rich in diversity, and our employees are rewarded through meaningful work experiences. Our employees are a part of something bigger than themselves—we are a team of multidisciplinary professionals committed to “Creating Caring Communities.

For more information, check out this video about Working at Bethany

About The Role:

The Specialist, Communications & Marketing supports the planning, development and execution of internal and external communications, marketing initiatives, digital content and organizational projects that strengthen Bethany's brand, engage key audiences and build awareness of Bethany's services and mission of Creating Caring Communities®.

Reporting to the Lead, Communications and Marketing, the Specialist develops written and visual content across a range of channels and supports social media, website content, photography, marketing campaigns, events and organizational storytelling. The position works collaboratively with stakeholders across the organization to deliver timely, consistent and engaging communications aligned with Bethany's priorities, brand standards and visual identity.

This role is ideal for someone who enjoys a balance of writing, design, photography, social media, and project coordination, while working collaboratively with teams across the organization.

What You Will Do:

Essential duties, responsibilities, and performance measures

• Create compelling written content for a variety of communication channels, including the website, intranet, newsletters, social media, promotional materials, annual reports, and marketing collateral.
• Design print and digital communications that align with Bethany's visual identity and brand standards.
• Plan, create, schedule and monitor social media content across Bethany's digital platforms, including engaging with audiences and supporting community management.
• Capture and edit photography to support marketing campaigns, events, and organizational storytelling.
• Assist with website updates and digital communications using content management systems such as WordPress and SharePoint.
• Support the planning and execution of marketing campaigns, organizational initiatives, and promotional materials.
• Monitor traditional and digital media coverage and provide support for media relations activities as required.
• Provide communications and logistical support for corporate, Foundation and site events, including photography and event materials.
• Collaborate with internal stakeholders to identify communications opportunities and develop engaging content that supports organizational priorities.
• Assist in the development of employer branding and recruitment marketing initiatives.
• Support internal employee engagement campaigns and organizational storytelling
• Help maintain consistency across Bethany's brand, messaging, and visual identity.
• Support multiple projects simultaneously while meeting deadlines and adapting to changing priorities.
• Track and report on communication and social media performance using analytics and insights.
• Identify opportunities to improve communication processes and recommend creative solutions.

Qualifications

• Bachelor's Degree or Diploma in Communications, Public Relations, Marketing, or a related field.
• Three to five years of progressive communications or marketing experience.
• Exceptional writing, editing, and proofreading skills.
• Intermediate graphic design skills with proficiency in Adobe Creative Suite, including InDesign, Photoshop, and Lightroom.
• Experience creating content for social media and digital communications.
• Photography experience and an eye for visual storytelling.
• Experience managing website content using WordPress, SharePoint, or similar content management systems.
• Strong organizational skills with the ability to manage multiple projects in a deadline-driven environment.
• Excellent interpersonal and relationship-building skills.
• Self-motivated, adaptable, and committed to continuous learning.
• Experience in healthcare or the non-profit sector is considered an asset.

Position Information:

Location:

Site: Bethany Corporate Office

Classification:

Specialist, Communications & Marketing (PR-CP80-002) - Corporate Office

FTE:

1.00

Non- Union/Union:

Department/Unit:

Communications and Marketing

Time Type:

Full time

Position Type:

Permanent

Shift & Hours of Work:

0800-1615

Monday - Friday

Position Start Date:

2026-10-02

All applicants are thanked for their interest. Only those selected to move forward will be contacted.

Bethany Care Society is an equal opportunity employer.

Successful candidates will be required to obtain a Criminal Background Check and provide proof of all mandatory immunizations.

Bethany Care Society complies with the Personal Information Protection and Electronic Documents Act (PIPEDA). By forwarding your resume to Bethany you are consenting to the collection and use of your personal information for this job competition. Your information will be kept strictly confidential.