Marketing Assistant

Kingston-Destination-Group; Kingston; On-site; CAD 25,000 - 30,000; Part time

Job summary

Kingston Destination Group (KDG) is seeking a part-time Marketing Assistant to support the Marketing team in creating engaging content and executing campaigns for Kingston’s visitor experiences.

The role combines desk-based writing and design work with hands-on content capture and event participation.

Qualifications

• Passion for guest/experience-driven storytelling.
• Recent graduate or currently enrolled in Marketing, Communications, Media, or related field with good availability during main operating season.
• Positive attitude and creative approach.
• Strong verbal and written communication skills in English.
• Comfortable working in person shifts in an open-office setting.
• Organized with ability to balance priorities in a fast-paced environment.

Responsibilities

• Assist the Marketing Communications team with execution of marketing activities (digital, print, social media, paid ads, activations).
• Support departments with collateral and communications, ensuring content aligns with brand, core values and voice.
• Develop and schedule creative content for use across social media platforms and email campaigns. Use UGC and social listening tools.
• Capture and curate visual assets. Shoot, export, upload and edit photo and video content, maintaining an organized media library.
• Assist with graphic design tasks and needs including brochures, posters, and other pieces using Adobe Creative Suite.
• Assist with developing content for digital advertising (Google, Facebook, YouTube) and traditional advertising channels.
• Monitor and maintain brand digital presence using WordPress and update company-owned websites and partner pages.
• Participate in tourism events and activations, assisting with setup/teardown and coordinating promotional materials.
• When necessary, assist with office operations.

Skills

Creative mindset

Written communication

Content creation

Organization

Storytelling

Education

Marketing/Communications degree

Tools

MS Office

Adobe Creative Suite

Photoshop

Illustrator

InDesign

Premiere Pro

Hootsuite

WordPress

Google Ads

Google Analytics

Facebook Ads Manager

Job description

This is a part-time, contract position (up to 25 hrs/week max, some weekends required) from February to October, 2027. This is an in person role; candidates must be based in Kingston, Ontario during the employment period.

Interviews will begin in mid-November, for role to begin in early December so the successful candidate can experience our operations first hand through a handful of shifts during the Christmas Trolley season. Additional training shifts will take place in January, with hours and responsibilities increasing from February onward as we approach our main Spring/Summer operating season.

About Kingston Destination Group:

Kingston Destination Group (KDG) is committed to hospitality excellence as the portal to inspired visitor experiences in the Kingston 1000 Islands destination. We operate six tourism brands in downtown Kingston, Ontario: Kingston 1000 Islands Cruises / Kingston Trolley Tours / K-Pass / The Helm / Kingston Walks / Waterfront Gifts & Apparel.

As the Marketing Assistant you will support the Marketing team in promoting these visitor experiences by creating engaging content, executing marketing campaigns, and bringing our story to life across platforms. This role requires a mix of creative and technical marketing skills and is suited for someone who enjoys a balance of desk-based (writing, editing, graphic design) and hands-on (capturing content, engaging with partners, participating in events) work. Experience and/or demonstrated ability in photography, videography, graphic design and editing will be prioritized. You may also be required to participate in other office tasks as needed.

Sound interesting? Join our team and discover why Kingston and the 1000 Islands attract visitors from around the world!

Season:

The Kingston 1000 Islands Cruises & Trolley Tours main operating season begins in April and ends in October.

Qualifications:

• Positive attitude and creative approach.
• Strong verbal and written communication skills in English.
• Comfortable working in person shifts in an open-office setting.
• Organized with ability to balance priorities in a fast-paced environment.
• Proficient in MS Office and Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
• Experience shooting, exporting, uploading and editing digital photo and video content.
• Confident utilizing and optimizing scheduling tools (e.g. Hootsuite).
• Knowledge of WordPress or other website content management systems. (Basic understanding of HTML is an asset)
• Experience with Google Ads, Google Analytics, Facebook Ads Manager.
• Knowledge of emerging marketing tools, trends and technologies.
• Passion for guest/experience-driven storytelling.
• Recent graduate or currently enrolled in Marketing, Communications, Media, or a related field with good availability during our main operating season.

Responsibilities:

• Assist the Marketing Communications team with execution of marketing activities (digital, print, social media, paid ads, activations).
• Support KDG departments with collateral and communications, ensuring content aligns with brand, core values and voice.
• Develop and schedule creative content for use across social media platforms and email campaigns. Use UGC and social listening tools.
• Capture and curate visual assets. Shoot, export, upload and edit photo and video content, maintaining an organized media library.
• Assist with graphic design tasks and needs including the development of brochures, posters, and other pieces using Adobe Creative Suite.
• Assist with developing content for digital advertising (e.g. Google, Facebook, YouTube) and traditional advertising (e.g. TV Billboards) channels.
• Monitor and maintain brand digital presence using internal and external CMS platforms (e.g. WordPress). Routinely update company-owned websites, external event listings and tourism partner pages.
• Participate in tourism events and activations, assisting with setup and teardown, managing the booth and coordinating promotional materials throughout the event.
• When necessary, assist with office operations.

We look forward to connecting with passionate and enthusiastic people who could be a good fit for our team. If your application and experience align with our vision, we’ll be in touch to arrange next steps.