Social Media Specialist, Marketing

Groupe Dynamite; Mount Royal; On-site; CAD 50,000 - 70,000; Full time

Benefits offered by this job

Performance-driven bonuses

Flexible group insurance

Employee discount at Garage and Dynamite

Flexible vacation policy

Job summary

Groupe Dynamite is seeking a Social Media Specialist for their GARAGE brand based in Montreal. In this role, you will be the frontline voice of the brand, engaging with customers on various social media platforms while curating content aligned with the brand's strategy.

The ideal candidate will have a degree in marketing and three years of social media marketing experience, along with excellent communication skills in both French and English. Benefits include performance bonuses and a flexible vacation policy.

Qualifications

• Minimum of three years of work experience in social media marketing, preferably in retail.
• Proven track record of delivering engaging content to increase traffic and engagement.
• Excellent knowledge of various social media channels.

Responsibilities

• Support the execution of the social media strategy for GARAGE brand.
• Curate and create content for GARAGE social media channels.
• Provide online customer support and manage feedback.

Skills

Social media marketing

Copywriting

Social media analytics expertise

Bilingual in French and English

Education

Bachelor’s degree in Advertising, Marketing, Communications, or related field

Tools

Sprout Social

Hootsuite

Dash Social

Job description

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975. Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer‑centric core of GDI’s long‑standing success as a leading retailer in North America. Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary

As part of the Social Media Team, the Social Media Specialist acts as the frontline voice of the brand by interacting with customers and followers in real-time on various social media platforms. Reporting to the Marketing Manager, GARAGE, the Social Media Specialist’s main focus will be to create and curate innovative content that is aligned with the social media strategy for the GARAGE brand. The Specialist will also support omni‑channel marketing campaigns including contests, promotions and events, and collaborate closely with product, PR, creative and digital teams.

Main Responsibilities

• Support the execution of the social media strategy for the GARAGE brand.
• Curate and create content for GARAGE social media channels in partnership with the photography and graphic teams.
• Plan, copywrite, post and seed content into social channels as needed.
• Support GARAGE Marketing team with building seasonal campaign concepts.
• Coordinate with internal Product, Visual, E-commerce and Marketing teams to maintain brand voice consistency.
• Generate engagement and growth across key channels with innovative content strategies.
• Leverage influencer and brand partner content across multiple customer touchpoints.

Customer Relations

• Provide online customer support by liaising with customer service specialists and managing online feedback.

Research & Analytics

• Use social listening capabilities to lead cultural conversations and trends.
• Report and analyze data through native and third‑party platforms.

Objectives

• Develop brand awareness and grow the online community.
• Increase social media fan base and engagement.
• Drive in‑store traffic and generate inbound traffic to the e‑commerce website.
• Encourage product adoption.

Qualifications

• Bachelor’s degree in Advertising, Marketing, Communications, or related field.
• Minimum of three (3) years of work experience in social media marketing, preferably in a retail environment with a proven track record of delivering compelling content and a significant increase in traffic and engagement; background in reporting and analytics required.
• Excellent knowledge of social media channels (Facebook, Reddit, Instagram, TikTok, Pinterest, YouTube, Snapchat).
• Understanding of social marketing principles and strategies.
• Excellent social media copywriting skills.
• Experience in analytics platforms and tools such as Sprout Social, Dash Social, Hootsuite, Creator IQ, etc.
• Experience in fashion an asset.
• Bilingual: excellent written and verbal communication skills in both French and English.

Benefits

• A comprehensive compensation package that includes performance‑driven bonuses.
• A group retirement savings program with employer matching.
• Flexible group insurance with personalized coverage that meets your needs.
• An employee discount at Garage and Dynamite.
• Exclusive private sample sales.
• A flexible vacation policy.

Our Promise

No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.