Social Media Specialist - CEO and Employer Branding (1 year contract)

Rakuten Kobo Inc.; Toronto; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Social Media Specialist to enhance CEO thought leadership and employer branding. This role involves crafting innovative social media strategies and engaging content that showcases the company's culture and values. With a focus on collaboration and creativity, you will work closely with various teams to promote the brand and connect with the community. If you're passionate about storytelling and social media, this opportunity offers a flexible work environment and the chance to make a meaningful impact in the digital space.

Benefits

Flexible hours

Hybrid remote work

Extended long weekends in summer

Dog-friendly office

Qualifications

• 5+ years in social media management with executive branding experience.
• Proven success in campaigns across multiple social media platforms.

Responsibilities

• Develop and implement social media strategies for CEO branding.
• Coordinate with PR for events and create engaging content.

Skills

Social Media Management

Content Creation

Community Management

Social Media Analytics

Public Speaking

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in English

Tools

Sprout Social

Hootsuite

Job description

Social Media Specialist - CEO and Employer Branding (1 year contract)

Join to apply for the Social Media Specialist - CEO and Employer Branding (1 year contract) role at Rakuten Kobo Inc.

Job Description

Here at Rakuten Kobo Inc., we offer a casual start-up environment with a team of friendly, talented individuals. Our employees highly value our commitment to work/life balance, fostering an environment where innovation, creativity, and passion thrive through feeling valued and supported.

If you seek a company that inspires passion, personal, and professional growth—join Kobo and help us fulfill our mission of making reading lives better.

The Role

We are seeking a dynamic and strategic Social Media Specialist to focus on Kobo’s CEO thought leadership and Employer Branding programs. Reporting to the Senior Manager, Social Media, this role will develop and execute social media strategies for the North American market. The ideal candidate will be a skilled communicator, creative storyteller, and proactive community builder with a strong understanding of social media platforms and experience with thought leadership programs at large.

Key Responsibilities

• CEO Thought Leadership Program: Develop and implement social media strategies in the US and Canada, including content creation, scheduling, community management, and performance monitoring to support the CEO’s online presence and Kobo's brand.
• Content Curation: Identify relevant industry news and trends, and proactively engage in online conversations to recommend participation opportunities for the brand.
• Event Content Activation: Coordinate with the PR team/CEO for events, attend when necessary, and develop social media content from these events.
• Employer Branding: Collaborate with Talent Acquisition to develop campaigns showcasing Kobo’s culture, values, and benefits, highlighting employee stories and company achievements.
• Internal Stakeholder Collaboration: Act as the primary contact for ERGs, Employee Experience, CSR, and Talent Acquisition teams. Maintain a social media calendar for internal initiatives and employer branding.
• Content Calendar Management: Maintain and update a content calendar to ensure a steady flow of engaging content across platforms.
• Content Scheduling & Publishing: Use social media management tools to schedule and publish content.
• Performance Tracking: Analyze social media metrics and provide regular KPI reports.
• Industry Trends: Stay updated on social media trends, especially related to LinkedIn and Threads, and CEO/Executive branding.
• Agency Coordination: Serve as the main contact for external agencies, facilitating communication and project delivery.

Requirements

• Minimum 5 years in social media management, preferably with experience in executive or employer branding.
• Proven success in campaigns on IG, FB, LI, TikTok, YouTube, Threads.
• Experience with agency coordination, social media reporting, and content calendar management.
• Bachelor’s degree in marketing, Communications, English, or related field.
• Excellent writing, editing, and communication skills.
• Strong understanding of social media analytics.
• Experience working with C-level executives is a plus.
• Certifications in social media marketing are preferred.
• Interest in the bookish community and reading trends is a plus.
• Familiarity with tools like Sprout Social and Hootsuite.
• Located in the Toronto GTA area preferred.

Communication Skills

• Strong written and verbal skills, capable of presenting complex concepts engagingly.
• Confidence in public speaking and presentations to diverse audiences.
• Excellent English skills, both verbal and written.

Mindset and Attributes

• Highly organized, detail-oriented, proactive, and positive.
• Comfortable in a fast-paced environment with shifting priorities.
• Collaborative, team-oriented, and receptive to feedback.
• Creative, curious, and a critical thinker always exploring new approaches.

The Perks

• Flexible hours and hybrid remote work.
• Extended long weekends in summer.
• Dog-friendly office environment.

About Rakuten Kobo Inc.

Owned by Tokyo-based Rakuten and headquartered in Toronto, Rakuten Kobo Inc. offers over 6 million eBooks and audiobooks to more than 30 million customers worldwide. We innovate in digital reading through award-winning e-readers and top-ranking mobile apps. Kobo is part of the Rakuten group.

We are an equal opportunity employer. Accessibility accommodations are available upon request. All applicant information related to accommodations will be handled confidentially.

Thank you for your interest; only qualified candidates will be shortlisted.

Beware of fraudulent job offers claiming to be from Rakuten. For more info, visit https://rakutenemploymentalert.com/