Social Media Specialist - CEO and Employer Branding (1 year contract)

Rakuten Kobo; Toronto; Hybrid; CAD 55,000 - 90,000; Full time

Job summary

Join a forward-thinking company as a Social Media Specialist, where you'll lead innovative social media strategies to enhance executive branding and employer outreach. This role offers the chance to engage with diverse audiences, curate compelling content, and collaborate with talented teams in a casual yet dynamic environment. With a focus on creativity and communication, you'll play a pivotal role in shaping the company's online presence and attracting top talent. Embrace the opportunity to make a significant impact in a company committed to personal and professional growth.

Benefits

Flexible hours

Hybrid remote working environment

4 extended long weekends in the summer

Dog friendly office

Qualifications

• 5+ years of experience in social media management, especially in executive branding.
• Proven experience in executing social media campaigns across various platforms.

Responsibilities

• Develop and implement social media strategies for CEO thought leadership.
• Coordinate with Talent Acquisition to showcase company culture and values.

Skills

Social Media Management

Content Creation

Communication Skills

Performance Tracking

Agency Coordination

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in English

Tools

Sprout

Hootsuite

Social Media Analytics Tools

Job description

Job Description:

Here at Rakuten Kobo Inc. we offer a casual working start-up environment and a group of friendly and talented individuals. Our employees rank us highly in terms of commitment to work/life balance. We realize that for our people to be innovative, creative and passionate they need to feel valued and supported.
If you’re looking for a company that inspires passion, personal, and professional growth – join Kobo and come help us on our mission of making reading lives better.

The Role:

We are seeking a dynamic and strategic Social Media Specialist to dedicatedly work on Kobo’s CEO thought leadership and Employer Branding programs. Reporting to the Senior Manager, Social Media, this role will be responsible for developing and executing social media strategies for the North American market. The ideal candidate will be a skilled communicator, a creative storyteller, and a proactive community builder with a strong understanding of social media platforms and experience with thought leadership programs at large.

Key Responsibilities:

• CEO Thought Leadership Program Execution: Develop and implement the CEO thought leadership social media strategy in the US and Canadian markets. This includes content creation , scheduling, community management, and performance monitoring to support CEO’s online presence and Kobo's overall brand.
• Content Curation: Identify and curate relevant industry news, trends, and p roactively map out ongoing conversations online to build out recommendations for the brand’s participation wherever relevant.
• Event Content Activation: C oordination for events sourced/confirmed by the PR team/CEO. Attend (when necessary) and capture & develop content for social media from the events.
• Employer Branding Initiatives: Partner with the Talent Acquisition Team to develop and execute social media campaigns that showcase Kobo's company culture, values, and employee benefits. Highlight employee stories, career opportunities, and company achievements to attract top talent.
• Internal Stakeholder Collaboration: Serve as primary point of contact for Employee Resource Groups (ERGs), Employee Experience (EE), Corporate Social Responsibility (CSR), and Talent Acquisition teams. Develop and maintain a social media calendar to promote internal initiatives, company culture, and employer branding efforts.
• Content Calendar Management: Maintain and update the social media
  content calendar, ensuring a consistent flow of engaging and relevant content
  across all assigned platforms.
• Content Scheduling & Publishing: Schedule and publish social media content
  across various platforms using social media management tools.
• Performance Tracking & Reporting: Track and analyze social media
  performance metrics, providing regular reports to the social media team on key
  performance indicators (KPIs).
• Stay Up to Date on Industry Trends: Stay informed about the latest social
  media trends, best practices, and platform updates, particularly as they relate
  to LinkedIn and Threads, and CEO/Executive branding.
• Agency Coordination & Communication: Serve as a key point of contact for
  external social media agencies as necessary, facilitating communication,
  providing feedback on creative assets, and ensuring timely delivery of projects.

Requirements

• A minimum of 5 years of experience in social media management, preferably with experience in executive branding or employer branding.
• Proven experience in executing social media campaigns on platforms including but not limited to IG, FB, LI, TikTok, YouTube, Threads
• Proven experience in agency coordination, admin processes, social media reporting and maintaining and executing social media content calendars
• Bachelor’s degree in marketing, Communications, English, or a related field.
• Excellent writing, editing, and communication skills.
• Strong understanding of social media analytics and reporting.
• Experience working with C-level executives is a plus.
• Preferred: Coursework or certifications in social media marketing or related fields.
• Preferred: Strong interest in the bookish community and online reading trends.
• Familiarity with social media management and analytics tools like Sprout
• Social/Hootsuite.
• Preferred: Located in the Toronto GTA area.

Communication Skills

• Strong written and verbal communication skills, with the ability to present complex
• concepts in a clear and engaging way.
• Confidence in public speaking and presenting to various audiences, including
• internal teams and external stakeholders.
• Excellent English skills (verbal and written)

Mindset And Attributes

• Highly detail-oriented and organized, with a proactive and positive approach to
• identifying and solving challenges.
• Comfortable working in a fast-paced environment with shifting priorities.
• A natural collaborator who thrives on teamwork and cross-departmental
• communication.
• Open to feedback and eager to contribute to the continuous improvement of
• processes and materials.
• Creative, curious, and critical thinker. Constantly searching for new approaches.

The Perks:

• Flexible hours and hybrid remote working environment
• 4 extended long weekends in the summer
• Dog friendly office

About Rakuten Kobo Inc.
Owned by Tokyo-based Rakuten and headquartered in Toronto, Rakuten Kobo Inc. is one of the most advanced global ecommerce companies, with the world’s most innovative e-reading services offering more than 6 million eBooks and audiobooks to 30 million + customers in 190 countries. Kobo delivers the best digital reading experience through creative innovation, award-winning e-readers, and top-ranking mobile apps. Kobo is a part of the Rakuten group of companies.

Rakuten Kobo Inc. is an equal opportunity employer. Accessibility accommodations for candidates with disabilities participating in the selection process are available on request. Any information received related to accommodation needs of applicants will be addressed confidentially.

Rakuten Kobo would like to thank all applicants for their interest in this role however only qualified candidates will be shortlisted.

Beware of fraudulent job offers claiming to be from Rakuten. Rakuten does not send unsolicited job offers or request money during the recruitment process. Learn more: https://rakutenemploymentalert.com/

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