Social Media Marketing Specialist

ENGINEERINGUK; Vancouver; Hybrid; USD 105,000; Full time

Job summary

An innovative company seeks a Social Media Marketing Specialist to enhance their digital presence. In this role, you'll manage social media strategies, create engaging content, and support Franchisees in optimizing their marketing efforts. Join a dynamic team that values creativity and collaboration, where your contributions will drive significant growth in the travel sector. With a robust benefits package and a commitment to inclusivity, this position offers a rewarding career path in a thriving environment. If you're passionate about travel and digital marketing, this opportunity is perfect for you.

Benefits

Flexible work model

Generous time-off

Parental leave

Career development resources

Travel perks

Qualifications

• 1-2 years of experience in social media or digital marketing.
• Solid experience with multi-media content creation.
• Understanding of targeted ad setups and budget management.

Responsibilities

• Drive Franchisee success through social media support.
• Oversee execution of paid ads for in-store events.
• Create training materials and host webinars for consultants.

Skills

Social Media Strategy

Content Creation

Customer Service

Digital Marketing

Performance Analysis

Education

Bachelor's Degree

Tools

PromoRepublic

Hootsuite

Social Media Management Tools

Job description

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Employer Expedia Group Location Vancouver, British Columbia, Canada Salary USD 65,500.00 - 92,000.00 per year;USD 105,000.00 per year Closing date 31 May 2025

View more categories View less categories Sector Travel and Tourism Role Specialist Contract Type Permanent Hours Full Time

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We`re building a more open world. Join us.

Social Media Marketing Specialist

Introduction to team:

The Travel Partnerships and Media (TPM) team helps partners, including hotels, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply, our leading advertising and travel media network and affiliate solutions.

The Social Media Marketing Specialist role sits on the Expedia Cruises marketing team in the TPM division of Expedia Group. If you enjoy staying up to date on the latest social media trends and content and are looking to join a team at the forefront of Franchise and Travel retail marketing, consider Expedia Cruises - the leading travel agency selling air, land, & sea vacations in communities across North America.

As someone with a flair for social media strategy and content, you understand what it takes to manage a diverse social media presence from strategy to execution and measurement. The Social Media Marketing Specialist is accountable for the execution and optimization of our social media marketing strategy. You`ll also play a key role in the training and support of our Franchisees and Vacation Consultants through the creation of training resources, webinars, and participation in office hours.

In this role, you will:

• Drive and support Franchisee and Vacation Consultant success through best-in-class service and support of tools, processes, and implementation of strategic social media imperatives
• Oversee execution of paid ads to drive RSVPs for Franchisee in-store events to support our Core Promotions
• Lead initiatives and incentive programs that drive behavior to increase overall social media performance for our Core Promotion posts including Impressions, Reach, Engagement, RSVPs, and Leads
• Participate in the structure and content of service agreements with external agencies
• Oversee key performance metrics, identify when are out of normal range and propose actions to manage
• Oversee social media strategies that drive metrics in support of departmental goals
• Understand (internal and external) customers` needs, and develop the skills necessary to help customers understand business challenges
• Stay up to date with the latest social media best practices and technologies
• Set up and help administer Franchisee Facebook business pages
• Create training materials for our Social Media Tool "SocialHUB"
• Host training webinars for our Franchisees and Vacation Consultants on how to make the most of their social media presence
• Attend off-site training events and host social media workshops where necessary

Experience and qualifications:

• Bachelor`s or equivalent degree required
• 1-2 years of relevant experience in a social media or digital marketing role
• Solid experience with multi-media content creation
• Knowledge of keywords and hashtags
• Understanding of targeted ad setups, budget management, analysis and optimization
• Proficient in using social media management and scheduling tools
• Hands-on experience working with enterprise-level social media tools, preferably PromoRepublic or Hootsuite
• Strong customer service skills and ability to resolve client issues and challenges

Bonus Points:

• E-commerce and travel (cruise) industry experience
• Video Editing Skills
• Basic design skills using tools like Adobe Creative Suite
• Proficiency in HTML

Expedia Cruises is a Franchise-based cruise and travel retailer with 250 locations and over 5,500 travel agents across North America, and part of the Expedia Group. Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expediareg;, Hotels.comreg;, Expediareg; Partner Solutions, Vrboreg;, Egenciareg;, trivagoreg;, Orbitzreg;, Travelocityreg;, Hotwirereg;, Wotifreg;, ebookersreg;, CheapTicketsreg;, Expedia Group Media Solutions, Expedia Local Expertreg;, CarRentals.com, and Expedia Cruises.

The total cash range for this position in Vancouver is $65,500.00 to $92,000.00. Employees in this role have the potential to increase their pay up to $105,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual`s knowledge, skills, and experience. Pay ranges may be modified in the future.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expediareg;, Hotels.comreg;, Expediareg; Partner Solutions, Vrboreg;, trivagoreg;, Orbitzreg;, Travelocityreg;, Hotwirereg;, Wotifreg;, ebookersreg;, CheapTicketsreg;, Expedia Group Media Solutions, Expedia Local Expertreg;, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group`s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you`re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

Company

Who we are

We are travelers and technologists. We work across time zones, hemispheres, cultures, and languages. We thrive on breaking things down and building them back up again until they're even better.

We know travel can be hard. But we also know it's worth it every time. And because we believe travel is a force for good, we take our roles seriously. We're here to build great products and create connections that truly bring good into the world.

Accommodations and adjustments

We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions.

If you require an accommodation or adjustment for any part of the application or recruitment process, please let us know by completing our Accommodation Request Form.

We're a diverse company, that feels like a community

When you join Expedia Group you become part of a global network of passionate travelers and technologists. Everyone is welcome here, and we take purposeful steps to create and nurture a diverse, open culture.

We find meaning in the work we do: together, we can broaden horizons, strengthen connections, and bridge divides.

We’re a truly global company, with offices on almost every continent. Our hybrid working policy empowers our employees to enjoy the benefits of remote working while staying connected to their colleagues.

No matter where you are – or where you dream of being – we’ve got opportunities for you to explore.

Our industry-leading benefits package enables you to create a fulfilling career while staying healthy, happy, and well.

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