Social Media Marketing Specialist

Nova Scotia Spirit Company; Halifax; Remote; CAD 50,000 - 70,000; Full time

Job summary

Nova Scotia Spirit Company is seeking a proactive Social Media Manager to own day-to-day social and community for three growing brands. The role blends creativity with strategy, overseeing content calendars and creator partnerships while aligning social activity with sales and leadership priorities.

Based in Halifax, NS, this remote-first position requires working from home most days, with on-site shoots and events.

Qualifications

• 2–3 years’ experience managing social for a brand or agency.
• Content calendar ownership and juggling requests from multiple teams.
• Creator/influencer partnerships experience.
• Filming, editing, and design skills; familiarity with CapCut, Adobe, and Canva.
• Experience with Meta Business Suite and Ads Manager; willingness to learn paid social advertising.

Responsibilities

• Own the organic social strategy for three brands across Instagram, TikTok, Facebook, and LinkedIn.
• Build and manage content calendars for launches, campaigns, and retail priorities.
• Define each brand's voice, pillars, and visual identity; maintain organized asset library.
• Create native content; be comfortable on camera and direct photographers/videographers as needed.
• Lead creator/influencer partnerships and campus ambassador programs; plan influencer events.
• Collaborate with sales, brand, and leadership to align social with business goals.
• Support broader marketing priorities, including product launches and campaigns.
• Lead community management: respond to comments/messages and maintain brand tone.
• Attend events and shoots to capture content; promote events on social.

Skills

Social media management

Content calendar

Creator partnerships

Filming & editing

CapCut

Adobe

Canva

AI tools

Ads Manager

Paid social ads

Tools

CapCut

Adobe

Canva

AI tools

Job description

We're a Nova Scotia company behind some of Atlantic Canada's fastest-growing beverage brands, including Blue Lobster, Annapolis Cider Company, and Cape Breton Beverages (manufacturer and distributor of brands including Pepsi, Gatorade, and Alani Nu).

We're a team that moves quickly, tries new things, and believes great marketing comes from creativity, not red tape. One day we're filming content on a beach, the next we're launching a product, running a tasting event, or jumping on a trend before it peaks.

We make award-winning spirits and beverages, but we're really in the business of building brands people genuinely connect with.

About the Role

You'll own the day-to-day social media and community presence for three growing brands. You'll help shape the strategy, social approach with the Director of Marketing, build the calendars, make much of the content yourself, and decide and manage what goes live. Think in-house creator with a strategist's brain.

This role is part creative, part strategist, part community builder. You'll lead our creator and influencer partnerships and keep social in step with business priorities and our events. You'll work closely with sales, brand, and leadership so social supports what the business is trying to do.

You'll also lend a hand on broader marketing priorities, from product launches and campaigns to creative assets and sales support, as needs evolve.

This is a remote-first role based in Halifax, NS. You'll work from home most days and be on-site for shoots, events, and team days, so you'll need to live in the Halifax area.

Social Media & Content (80%)

• Own the organic social strategy for Blue Lobster, Annapolis Cider Company, and Cape Breton Beverages across Instagram, TikTok, Facebook, and LinkedIn.


• Build and manage a content calendar for each brand, including product launches, seasonal campaigns, retail priorities, and requests from across the business.


• Define each brand's content pillars and protect its voice, tone, and visual identity.


• Keep an organized, searchable asset library and plan how good content gets repurposed.


• Support wider marketing projects as needed, including campaign coordination, product launches, and keeping creative and sales materials organized and current.

Create

• Concept, film, edit, design, and create content that feels native to each platform.


• Be comfortable on camera when a brand calls for it, and behind it the rest of the time.


• Capture high-quality photo and video content using a company-provided smartphone or camera, depending on what best suits the content. Photography experience is an asset.


• Brief and direct photographers, videographers, designers, and co-op students when a project needs more than a phone. calls for additional or specialized creative support.

Grow & learn

• Test formats, hooks, and platform features; spot trends and competitor moves early.


• Look at what's working and use it to shape what you make next.


• Share regular insights and recommendations with the marketing team and leadership.


• Use Meta Ads Manager and other paid social tools to boost top-performing content and support paid campaigns alongside the marketing team. team; bring experience in paid advertising or a genuine commitment to learning, testing, optimizing, and mastering it over time.

Community

• Lead community management across comments, DMs, reviews, and mentions, and set the tone for how each brand responds.


• Manage brand collaborations and giveaways.


• Handle customer concerns, escalating to leadership when needed.


• Make sure all content follows responsible alcohol marketing practices, including age-gating and responsible-consumption messaging.

Creators, Partnerships & Events (20%)

Creator & influencer partnerships

• Own our creator and influencer program across all three brands.


• Find creators who fit each brand for UGC, brand partnerships, and longer-term ambassador relationships.


• Manage outreach, briefs, agreements, and follow-through so every collaboration feels true to the brand.


• Run product seeding for new launches, getting product into the right hands at the right time.


• Plan and host influencer nights and creator events.


• Help manage our campus ambassador program: stay aligned with ambassadors' events and the content they create and repurpose the best of it across our social platforms.

Events

• Work with our events lead to connect business priorities and upcoming events to the social calendar.


• Attend larger events and activations to capture photo and video content.


• Promote events on social before, during, and after.

You might be our person if you...

• Have 2-3 years' experience managing social for a brand or agency.


• Have owned a content calendar and juggled requests from different teams.


• Have run creator or influencer partnerships, from finding the right people to finished content.


• Are familiar with filming, editing, and design, and understand tools like CapCut, Adobe, Canva, and AI tools.


• Understand Have experience with Meta Business Suite and Ads manager or be genuinely motivated to learn and have hands-on experience running or supporting master paid social ads. advertising, including audience targeting, creative testing, optimization, and reporting.


• Live and breathe internet culture, spot trends early, and know which ones fit our brands and how to make them our own.


• Are seriously organized and self-directed across three brands at once.


• Take pride in the quality and accuracy of your work, follow through on commitments, take accountability for results, and treat teammates and partners with integrity and respect.


• Believe in the brands you represent, bring ideas and initiative, welcome feedback, and keep looking for ways to improve.


• Live in the Halifax area and are up for events, including some evenings and weekends.


• Are of legal drinking age (19+), since you'll be working with alcohol brands and event sampling.

There is room to grow here. As our brands and business grow, people who take ownership, build new skills, and consistently deliver strong results can earn greater responsibility and new opportunities.