Social Media Marketing Manager

Cozy Up Stays; Sarnia; On-site; CAD 50,000 - 80,000; Full time

Job summary

A dynamic company in Sarnia is looking for a creative Marketing & Social Media Manager to enhance its brand visibility. This role involves managing digital content, executing marketing campaigns, and leading creative projects to foster community engagement. The ideal candidate will have proven marketing experience, a robust portfolio, and a passion for storytelling.

Qualifications

• Proven experience in marketing and social media management.
• Strong portfolio in content creation across digital platforms.
• Excellent communication and organizational skills.

Responsibilities

• Develop and implement social media strategies.
• Manage website content and ensure alignment with the brand.
• Plan and execute multi-channel marketing campaigns.

Skills

Content Creation

Social Media Management

Creative Direction

Communication

Project Management

Tools

Adobe Creative Suite

Google Analytics

WordPress

Canva

Meta Business Suite

Job description

About the Role

We are seeking adynamic and creative Marketing & Social Media Managerto lead our brand's digital presence and creative initiatives. This pivotal role combines strategic thinking with hands-on execution to elevate brand awareness, drive customer acquisition, and support business growth through innovative content and campaigns.

Key Responsibilities

1. Content Creation & Social Media Management

• Develop and implement a cohesive social media strategy across Instagram, Facebook, LinkedIn, TikTok, and other relevant platforms.
• Create engaging, on-brand content (graphics, videos, captions, stories, reels) that fosters community engagement and builds brand loyalty.
• Manage content calendars, scheduling, and timely posting.

2. Website Maintenance

• Maintain and update website content, ensuring alignment with brand messaging and user experience best practices.
• Manage plugins, troubleshoot technical issues, and collaborate with developers or IT when needed.
• Optimize site for performance and accessibility.

3. Creative Oversight

• Lead all creative output including photography, videography, graphic design, and visual branding.
• Ensure consistency and high quality across all marketing materials and channels.
• Collaborate with internal teams or external partners on brand storytelling and creative campaigns.

4. Campaign Management

• Plan and execute multi-channel marketing campaigns that drive brand visibility, lead generation, and conversion.
• Manage timelines, budgets, and KPIs across marketing initiatives.
• Coordinate with sales, product, or other teams to ensure alignment of messaging and goals.

5. Analytics & Reporting

• Monitor key performance indicators (KPIs) across platforms and campaigns (e.g., engagement, traffic, conversions).
• Prepare regular performance reports with actionable insights.
• Continuously refine strategies based on data and audience behaviour.

Qualifications & Skills

• Proven experience in marketing, social media management, and creative direction.
• Strong portfolio showcasing content creation across digital platforms.
• Proficiency in tools such as Adobe Creative Suite, Canva, Google Analytics, Meta Business Suite, Airbnb, Vrbo, or similar.
• Experience with website CMS platforms (e.g., WordPress, Squarespace).
• Excellent communication, organizational, and project management skills.
• Ability to work independently and manage multiple priorities in a fast-paced environment.
• A proactive, hands-on approach with a passion for storytelling and brand building.

Bonus Skills (Preferred, not required)

• Photography and video editing skills
• Paid advertising experience (e.g., Meta Ads, Google Ads)
• Basic knowledge of HTML/CSS or SEO best practices
• Experience in influencer outreach or partnership marketing

Think This Sounds Like You?

Send yourresume, ashort noteabout why you're a fit, and anyrelevant work or portfolioto

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