Social Media Marketing Director

West Kelowna Warriors; West Kelowna; On-site; CAD 50,000 - 70,000; Full time

Job summary

Les West Kelowna Warriors, une équipe de hockey Junior A, recherchent un Directeur Marketing pour superviser les fonctions marketing numériques et non numériques. Ce rôle implique une interaction régulière avec les fans et la communauté, ainsi que la direction d'évènements communautaires et la gestion d'un business de merchandising. Le candidat idéal aura une passion pour le milieu sportif et sera prêt à travailler pendant les soirées et les week-ends.

Benefits

Full benefits package

Paid time off

Front-row seat to Junior A hockey

Qualifications

• Diplôme de préférence en communication, relations publiques ou marketing.
• Compréhension des médias sociaux et outils analytiques.
• Compétences solides en communication écrite et verbale.

Responsibilities

• Créer un plan de marketing complet.
• Gérer les propriétés en ligne et réseaux sociaux.
• Prendre en charge la gestion d'évènements communautaires.

Skills

Communication

Social Media Management

Content Creation

Public Relations

Education

Degree in Communications, Public Relations, Marketing or related field

Tools

Adobe Creative Suite

Email Marketing Platforms

Job description

West Kelowna Warriors – BCHL

Location: West Kelowna, British Columbia (on-site, evenings & weekends required)

About The Role

The West Kelowna Warriors, a Junior A Hockey team in the BCHL, are seeking to hire a Marketing Director. This individual will be responsible for all digital and non-digital marketing functions of the Junior A team and the Okanagan Hockey Club, including social media campaigns, creative content generation, and community marketing programs. In addition, the role offers a unique opportunity to grow and manage a merchandise business. You will work with a small team and be responsible for executing a marketing strategy that promotes our brands and sponsors through active engagement of our fan base and community. The business team you will be joining is charged with driving ticket sales, sponsorships, and development revenue, while creating a positive impact on our community. The Social Media Marketing Director will play a vital role in this effort, connecting the organization with its fans, media, and community. There will be regular interaction with our Hockey Club and Academy teams to generate compelling content. The role will require non-standard hours including evenings and weekends.

Key Responsibilities

• Create a comprehensive marketing plan.
• Maintain and grow the West Kelowna Warriors and Okanagan HC website and social media properties.
• Drive engagement with social media through compelling content.
• Manage email marketing campaigns.
• Utilize analytics to measure success.
• Manage all aspects of communications and public relations.
• Manage and direct all community outreach events, including school visits with the players.
• Take full ownership of the Merchandise business, both online and in arena. This includes executing marketing through fulfillment.
  
  

What You Bring

• College Graduate preferred. Degree in Communications, Public Relations, Marketing or related field a plus.
• Strong understanding of social media platforms, content management systems, and analytical tools.
• Proficient in Adobe Creative Suite as well as email marketing platforms.
• Strong written and verbal communication skills.
• Passion for sports media, with a strong understanding of hockey.
• Passion for community involvement.
• Willingness to work non-standard hours. Weekends and Evenings.
• Canadian Citizen or Work Visa.
  
  

What We Offer

• Full benefits package and paid time off.
• A front-row seat to elite Junior A hockey in one of Canada’s premier regions.