Social Media & Marketing Coordinator

Bladder Cancer Canada; Toronto; Remote; CAD 48,000; Full time

Job summary

Bladder Cancer Canada is seeking a Social Media & Marketing Coordinator to manage their social media presence and support marketing initiatives. This role involves creating content, overseeing campaigns, and collaborating with various departments. The ideal candidate will have a background in communications or marketing, strong social media skills, and a passion for health advocacy.

Benefits

Benefits package including dental and extended healthcare

3 weeks of vacation per year

Qualifications

• 2+ years relevant experience in social media or communications role.
• Bilingual candidates preferred (English-French).
• Experience working for a health charity or non-profit is an asset.

Responsibilities

• Oversee BCC social media accounts and strategy.
• Create original content including social media copy and graphics.
• Monitor and analyze social media and website analytics.

Skills

Oral communication

Written communication

Graphic design

Social media management

Content curation

Education

Bachelor's degree or college diploma in Communications, Marketing or Social Media

Tools

Canva

Adobe Creative Suite

Job description

Role : Reporting to the National Communications Manager, the Social Media & Marketing Coordinator will oversee and support Bladder Cancer Canadas (BCC) social media assets including content and graphics creation, promote all BCC campaigns and initiatives, and support marketing and communications activities.

Responsibilities

Social Media :

• Oversee the BCC and BCCWalk social media accounts including Facebook, Instagram, LinkedIn, and Twitter / X, among others.
• Participate in the creation and implementation of BCCs social media strategy, including development and management of the social media content calendar based on BCCs strategy and goals.
• Create original content including all social media copywriting and graphics, including short-form videos.
• Schedule all social media posts or directly publish as required.
• Host live videos on Instagram and Facebook, including with volunteers to share their stories.
• Actively monitor and oversee engagement with BCCs social media community including promptly responding to messages and comments, following key accounts, sharing partner posts, and tagging applicable stakeholders in posts.
• Ensure all social media materials, including external engagement, adhere to BCCs social media guidelines and brand standards.
• Collaborate with other departments to support content development for their needs.
• Coordinate social media activities and initiatives that increase brand awareness.
• Monitor and implement paid social media advertising and social post boosting in collaboration with the National Communications Manager.
• Maintain a social media library of general and recurring post templates.
• Maintain a hashtag and keywords library, including using Google Trends tomonitor keywords related to bladder cancer.
• Other duties as assigned.

Communications :

• Actively promote BCC programs, services, and initiatives.
• Assist in the creation of promotion materials for BCCs fundraising programs, and materials that support donor cultivation, solicitation, stewardship and engagement with storytelling emphasis.
• In collaboration with staff, coordinate and implement the overall communications strategy for Bladder Cancer Awareness Month, Canada Walks for Bladder Cancer, Giving Tuesday and the Holiday Appeal.
• Collaborate with staff regarding content and create and distribute monthly e-newsletter. Maintain subscriber lists and ensure distribution of relevant information for each audience.
• Monitor analytics and provide reports on all campaigns and initiatives, including social media analytics, website analytics, and newsletter analytics.
• Monitor, analyze and maximize traffic on the BCC website via Google Analytics and AdWords, in collaboration with the National Communications Manager and Web Developer.
• Maintain BCCs website with current and relevant information in collaboration with BCC staff.
• Assist the National Communications Manager with monitoring of the annual communications budget.
• Other duties as assigned.

Qualifications and Requirements

• Bachelors degree or college diploma in Communications, Marketing or Social Media is preferred.
• 2+ years relevant experience in a similar social media or communications role including copywriting, graphic design, and content curation.
• Superior oral and written communication skills, including demonstrated experience writing social media posts across multiple platforms.
• Comfortable being on camera and recording video.
• Demonstrated understanding of donor, stakeholder, and volunteer audiences.
• Familiarity with social media best practices across multiple platforms.
• Strong computer and technical skills including solid knowledge of graphic design programs such as Canva and Adobe Creative Suite.
• English-French bilingual candidates preferred.
• Experience working for a health charity or non-profit is an asset.
• Occasional evening and weekend work required to attend events and meetings.
• Occasional national travel may be required.
• Must be legally entitled to work in Canada.

Note : A police background check must be completed as condition of employment.

Location :

This is a work-from-home role.The suitable candidate will ideally be in the Eastern Time Zone. Work is expected to be completed during normal business hours; however, occasional evenings and weekends may be required for BCC events.

Compensation :

Permanent, full-time position of 37.5 hours / week, starting June 23, 2025. Salary of $48,000 per annum with benefits package including dental, extended healthcare, life insurance and EAP available after probationary period. 3 weeks of vacation per calendar year, pro-rated to start date.

The deadline for application is May 31, 2025 or until the position is filled.To apply, applicants must provide a cover letter and resume in pdf format. Applicants are encouraged to provide a portfolio of samples, if available.

We value diversity and inclusion and welcome applicants from all backgrounds. We thank all applicants for their interest, but only those selected for further consideration will be contacted.

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