Social Media Manager (Volunteer)

Landseed; Ottawa; On-site; CAD 42,000 - 66,000; Full time

Job summary

LandSeed, Ottawa-based nonprofit, seeks a Social Media Manager to blend strategy, content creation, and cross-team collaboration to elevate our mission. You’ll craft engaging content, shoot and edit materials, and drive campaigns that resonate with diverse communities.

The role requires creative storytelling, strong analytics, and the ability to coordinate across departments. Join us to amplify inclusive housing solutions in Canada and shape authentic brand narratives.

Qualifications

• Experience managing social media accounts with focus on Instagram and LinkedIn.
• Comfortable on camera and directing others.
• Ability to analyze engagement data to refine content strategy.
• Strong written and visual storytelling skills.
• Excellent communication and organizational abilities.

Responsibilities

• Plan, create, record, and edit high-quality social media content (photo, video, and written).
• Manage and maintain a consistent posting schedule across platforms, particularly Instagram and LinkedIn.
• Publish content on behalf of various teams, ensuring clarity and cohesion in messaging.
• Develop and execute social media strategies aligned with LandSeed’s goals and mission.
• Maintain a content calendar that reflects organizational priorities and key initiatives.
• Identify opportunities to increase reach, engagement, and visibility.
• Work closely with internal teams to gather content, align messaging, and ensure proper visibility of projects.
• Act as a central point of coordination for social media across departments.
• Confidently appear in and/or direct video content when needed.
• Help shape authentic, engaging storytelling that represents LandSeed’s voice.
• Monitor performance metrics and analyze engagement data.
• Use insights to refine content strategy and improve outcomes.
• Identify what’s working and adapt quickly to optimize results.
• Stay up-to-date with social media trends, platform updates, and emerging content formats.
• Apply relevant trends thoughtfully to increase reach while staying authentic to the brand.
• Ensure all content accurately reflects LandSeed’s mission, values, and voice.
• Exercise sound judgment to avoid misrepresentation of the organization.
• Maintain professionalism, authenticity, and consistency across all platforms.

Skills

Content creation

Storytelling

Communication

Multi-tasking

Team collaboration

Education

Diploma or Bachelor’s degree in Marketing, Communications, or related field

Tools

Instagram

LinkedIn

Analytics tools

Video editing software

Job description

About LandSeed

LandSeed is a non-profit committed to reimagining entry-level housing for future generations. Our goal is to create inclusive communities where homeownership is accessible for all, and everyone has the opportunity to build a stable, fulfilling future. At LandSeed, we create solutions for the Canadian housing crisis by collaborating with communities and industry partners to identify barriers and create real pathways to homeownership.

Our Commitment

We are driven to uplift those in housing ownership need, including first-time homebuyers, seniors, immigrants, single parents, environmentalists, veterans, and individuals with disabilities. Our vision is to pioneer data-driven designs and value structures for entry-level housing across Canada.

Job Description

The Social Media Manager blends with strategy, content creation, and cross-team collaboration to amplify our mission and increase visibility. The ideal candidate should be both creative and analytical - comfortable behind the camera and in front of it, capable of producing engaging content while using data to continuously refine our approach.

Content Creation & Management

• Plan, create, record, and edit high-quality social media content (photo, video, and written)
• Manage and maintain a consistent posting schedule across platforms, particularly Instagram and LinkedIn
• Publish content on behalf of various teams, ensuring clarity and cohesion in messaging

Strategy & Planning

• Develop and execute social media strategies aligned with LandSeed’s goals and mission
• Maintain a content calendar that reflects organizational priorities and key initiatives
• Identify opportunities to increase reach, engagement, and visibility

Collaboration & Coordination

• Work closely with internal teams to gather content, align messaging, and ensure proper visibility of projects and initiatives
• Act as a central point of coordination for social media across departments

On-Camera Presence

• Confidently appear in and/or direct video content when needed
• Help shape authentic, engaging storytelling that represents LandSeed’s voice

Analytics & Optimization

• Monitor performance metrics and analyze engagement data
• Use insights to refine content strategy and improve outcomes
• Identify what’s working and adapt quickly to optimize results

Trend Awareness

• Stay up-to-date with social media trends, platform updates, and emerging content formats
• Apply relevant trends thoughtfully to increase reach while staying authentic to the brand

Brand Integrity & Representation

• Ensure all content accurately reflects LandSeed’s mission, values, and voice
• Exercise sound judgment to avoid misrepresentation of the organization
• Maintain professionalism, authenticity, and consistency across all platforms

Qualifications & Skillsets

Education

• Diploma or Bachelor’s degree in Marketing, Communications, or related field

Experience & Skills

• Proven experience managing social media accounts, with a strong focus on Instagram and LinkedIn
• Comfortable being on camera and directing others on camera
• Experience using analytics tools to track performance and inform strategy
• Ability to manage multiple priorities and collaborate across teams
• Passion for mission-driven work and alignment with LandSeed’s values
• Strong content creation skills (video editing, writing, storytelling)
• Excellent communication and organizational skills

Use of AI in Recruitment

LandSeed does not use artificial intelligence or automated decision-making tools to screen or assess applications. All applications are reviewed and evaluated by members of our hiring team.

Accommodation Statement

LandSeed is committed to an inclusive and accessible recruitment process. Accommodations are available upon request at any stage of the hiring process. Candidates requiring accommodation are invited to contact [e-mail].