Social Media Manager - Brand Storyteller & Growth

LEAP Legal Software; Toronto; Hybrid; CAD 85,000 - 100,000; Full time

Benefits offered by this job

Group insurance benefits

RRSP with employer matching

4 weeks vacation (PTO)

Job summary

LEAP Legal Software is seeking a Social Media Manager for a one-year contract, hybrid in downtown Toronto. You will own social strategy, plan content calendars, and execute channel-level programs with clients and internal teams.

The role emphasizes storytelling, performance insights, and measurable outcomes to grow audience and drive customer acquisition. The successful candidate will report to the CEO and Director of Marketing, collaborating across stakeholders and events.

Qualifications

• 5 years of experience in a similar role.
• Proven freelance or in-house experience managing social media for an established brand.
• Strong background in strategic storytelling and campaign execution across social channels.
• Identify and extract viral trends to gain visibility.
• Experience building content calendars and scheduling workflows.

Responsibilities

• Own social strategy recommendations, content planning, day-to-day channel execution, reporting while producing content onsite with clients and internal stakeholders.
• Develop and refine social media narratives that support brand awareness and customer acquisition goals.
• Build content plans and editorial calendars aligned to business priorities, product launches, and events.
• Create, adapt, and publish social content across agreed channels in partnership with the internal marketing team.
• Translate campaign themes into channel-specific storytelling that fits audience behavior and platform best practices.
• Run structured testing on messaging, creative angles, formats, timing, and CTAs.
• Monitor performance and recommend changes based on engagement, audience growth, traffic, lead volume and quality, and conversion signals.
• Travel to events and locations to capture client engagement and industry buzz.
• Deliver regular reporting that connects social activity to marketing outcomes, especially customer acquisition.

Skills

Social storytelling

Content planning

Channel execution

Performance analysis

Video editing basics

Storytelling adaptability

Independent work

Brand alignment

Communication with stakeholders

Tools

Hootsuite

Bitly

Meta

LinkedIn

YouTube

X

CapCut

Canva

Jitter

Job description

LEAP Legal Software is seeking a Social Media Manager for a one-year contract, hybrid in downtown Toronto. You will own social strategy, plan content calendars, and execute channel-level programs with clients and internal teams.

The role emphasizes storytelling, performance insights, and measurable outcomes to grow audience and drive customer acquisition. The successful candidate will report to the CEO and Director of Marketing, collaborating across stakeholders and events.