Social Media Manager

Thomson Reuters; Toronto; Presencial; CAD 51.000 - 58.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical benefits

Dental benefits

Vision benefits

Retirement benefits

Descripción de la vacante

Thomson Reuters in Toronto is seeking a hands-on Social Media Manager to lead end-to-end campaigns across X, Facebook, YouTube, LinkedIn, Instagram and TikTok. You will manage flagship moments, coordinate with Communications, Marketing and Product teams, and turn insights into growth across global launches.

You’ll drive project plans, briefs for speakers, and post-event reporting, while experimenting with new formats and AI-powered tools to optimize performance for 2027 and beyond.

Formación

• 5–7 years of experience in social media/digital marketing.
• Experience managing multi-channel campaigns across X, Facebook, YouTube, LinkedIn, Instagram and TikTok.
• Demonstrated project management skills with cross-functional coordination.
• Hands-on experience producing and moderating live content (LinkedIn Live, Reddit AMAs).
• Strong analytical skills, translating performance data into recommendations for executives.
• Excellent writing and communication skills; tailor content for different platforms.
• Proficient with AI-powered tools and platforms.

Responsabilidades

• Lead end-to-end social campaigns across X, Facebook, YouTube, LinkedIn, Instagram and TikTok.
• Serve as project manager for flagship social moments, coordinating across Communications, Marketing, Product, Video and Creative teams.
• Lead LinkedIn Live events from setup through reporting, coordinating with Demand Gen, Communications, Marketing and LinkedIn Support.
• Plan and execute Reddit AMAs, testing new live formats across channels including X and YouTube.
• Deliver analytics and post-event recommendations using performance data, social listening insights and AI tools.
• Develop LinkedIn newsletters and manage the editorial content calendar for enterprise channels.
• Partner with Internal Communications to maximize GaggleAMP engagement and reach.
• Manage content across segment/product channels and brief speakers for social sharing.
• Contribute to social playbooks and monitor platform changes and risks.

Conocimientos

Social media management

Project management

Content creation

AI tools usage

Analytics

Writing

Educación

Bachelor's degree in Marketing, Communications, Business, Journalism or related field

Herramientas

Hootsuite

Sprout Social

Sprinklr

Talkwalker

Adobe Analytics

Descripción del empleo

We're looking for a Social Media Manager to lead end-to-end social campaigns and flagship moments for Thomson Reuters across X, Facebook, YouTube, LinkedIn, Instagram and TikTok.

You will act as the project manager and creative partner behind global product launches, LinkedIn Lives and Reddit AMAs, working closely with Communications, Marketing and Product teams to turn major moments into sustained audience growth.

This is a hands-on, individual contributor role with no direct reports. You will build campaigns, manage projects and own the results.

If you are a highly organized professional who thrives on taking an idea from initial brief through post-event recommendations, and you're excited to test new formats going into 2027, this is the role for you.

About the Role

• Act as a key social lead for external campaigns across X, Facebook, YouTube, LinkedIn, Instagram and TikTok, from campaign planning and creative development through launch and reporting.
• Serve as project manager for flagship social moments, managing timelines, dependencies, assets and stakeholders across Communications, Marketing, Product, Video and Creative teams.
• Lead LinkedIn Live events from setup through live support, partnering with Demand Generation, Communications, Marketing and LinkedIn Support to develop, promote and execute content, including post-event reporting and recommendations.
• Plan and execute Reddit AMAs, helping build a stronger, authentic, non-promotional presence on Reddit while testing new live formats across other channels, including X and YouTube.
• Deliver analytics and post-event recommendations for flagship moments, using performance data, social listening insights and AI tools to optimize content.
• Develop LinkedIn newsletters and manage the editorial content calendar for enterprise channels, ensuring alignment with business priorities, campaigns and product launches.
• Partner with Internal Communications to maximize the effectiveness of the global employee advocacy platform, GaggleAMP, by increasing participation, amplification and reach.
• Manage and coordinate content across segment and product channels while maintaining a consistent brand voice. Brief speakers and executives on social sharing and provide ready-made assets.
• Contribute to social content playbooks and guidelines, stay informed on platform changes, algorithm shifts and emerging formats, and proactively identify publishing risks.

About You

Education:

• Bachelor's degree in Marketing, Communications, Business, Journalism or a related field required.

Experience:

• 5-7 years of experience in social media or digital marketing, with a proven track record of leading multi-channel campaigns from planning through measurement. B2B or professional services experience preferred.
• Strong experience managing end-to-end content across X, Facebook, YouTube, LinkedIn, Instagram and TikTok.
• Demonstrated project management skills, with the ability to manage multiple concurrent projects and coordinate cross-functional stakeholders across Communications, PR, Marketing and Video teams without direct authority.
• Hands-on experience producing and moderating live and interactive social content, including LinkedIn Lives and/or Reddit AMAs.
• Strong analytical skills, with the ability to translate performance data into clear, actionable recommendations for executives and partner teams.
• Excellent writing and communication skills, with the ability to tailor content for different platforms and audiences.
• High proficiency and a proven track record of using AI and AI-powered tools.

Preferred Qualifications

• Proficiency with Hootsuite and experience with other social media management and listening tools, such as Sprout Social, Sprinklr and Talkwalker.
• Experience with analytics platforms such as Adobe Analytics.
• Experience with employee advocacy platforms such as GaggleAMP.
• Experience developing and managing LinkedIn newsletters.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

The pay range that the employer in good faith reasonably expects to pay for this position is $37-$42/hr CAD.

This posting is for an existing vacancy.

• Our optional benefits can include medical, dental, vision and retirement benefits.

Applications will be accepted on an ongoing basis.

Tundra Technical Solutions (the operator of this Talent Community) is a global leader of contingent talent services. Our success and our clients’ success are built on a foundation of service excellence. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Unincorporated LA County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: client provided property, including hardware (both of which may include data) entrusted to you from theft, loss or damage; return all portable client computer hardware in your possession (including the data contained therein) upon completion of the assignment, and; maintain the confidentiality of client proprietary, confidential, or non-public information. In addition, job duties require access to secure and protected client information technology systems and related data security obligations.