Sr. Manager, Website Personalization and Optimization

Thomson Reuters; Toronto; On-site; CAD 108,000 - 158,000; Full time

Benefits offered by this job

Hybrid Work Model

Flex My Way

Career Development & Growth

Industry Competitive Benefits

Culture of Inclusion & Belonging

Social Impact & Volunteer Days

Making a Real-World Impact

Job summary

Thomson Reuters in Toronto is seeking a Senior Manager, Website Optimization & Personalization to lead end-to-end personalization strategy and execution across digital properties. You will collaborate with product, engineering, and marketing to translate business goals into scalable personalization roadmaps.

The role blends strategic thinking with hands-on delivery, guiding a team of optimization specialists and driving data-driven experimentation to improve engagement and ROI in a complex B2B

Qualifications

• 10+ years in digital marketing or web personalization.
• Experience translating strategy into roadmaps and execution.
• Hands-on with personalization tech stack (Adobe or equivalent).
• Experience influencing across matrices without direct authority.

Responsibilities

• Own personalization strategy and roadmap across digital properties.
• Build and scale the personalization program and governance.
• Lead a high-performing optimization team with coaching and growth.
• Partner cross-functionally to translate business requirements into personalization opportunities.

Skills

Personalization strategy

Team leadership

Stakeholder management

AB testing

Adobe Target / Adobe stack

Data-driven decision making

Executive communication

Tools

Adobe Target

Adobe Audience Manager

Adobe Analytics

Adobe Experience Manager

Job description

Job Description

Are you a personalization strategist and operator who can turn vision into reality? Do you combine deep domain expertise with the ability to lead teams, influence without authority, and build scalable capabilities? We're looking for an experienced Sr. Manager who can elevate TR's digital experience through strategic personalization.

Key Responsibilities

In this opportunity as Senior Manager, Website Optimization & Personalization, you will own the end-to-end strategy, capability building, and execution of our personalization program—serving as the primary domain expert and strategic partner to our Senior Director of Web Experience Strategy & Optimization. This Senior Manager role carries a high level of scope and responsibility, requiring both strategic thinking and hands-on execution.

Strategic Personalization Leadership

• Own the personalization strategy and vision for Thomson Reuters' digital properties, translating high-level business goals into a concrete, sequenced roadmap
• Move the organization from one-size-fits-all messaging toward more sophisticated audience segmentation, content targeting, and journey customization—establishing what personalization maturity means for TR in a B2B context
• Build the foundational capability roadmap: data infrastructure, audience layers, personalization frameworks, testing approaches, and technology architecture
• Articulate the business case and ROI potential of personalization investments, translating technical capabilities into business outcomes across different customer journeys (awareness, consideration, purchase, retention, support)
• Partner with the Senior Director on top-level stakeholder alignment, business strategy translation, and executive communication (Senior Director handles organizational positioning; you provide the domain expertise and operational clarity)

Program Building & Execution

• Own the operationalization of the personalization program: define processes, workflows, governance, and ways of working that allow the organization to move from pilot to scale
• Build the personalization roadmap in partnership with Digital Product Managers and other stakeholders, defining specific use cases, sequencing, dependencies, and resource requirements
• Translate business requirements into technical specifications with particular attention to data strategy and instrumentation: work closely with Adobe experts (Target, Audience Manager, Experience Platform), WebOps, and CDP teams to understand technology constraints, data flow, and ensure proper analytical tagging that supports both optimization objectives and measurement integrity
• Drive continuous testing and learning around personalization approaches—partner with the Senior Manager of Optimization on how to test and validate new personalization strategies
• Own the learning engine—create documentation, maintain learning repositories, and produce artifacts that increase organizational knowledge about personalization & optimization successes, learnings, and best practices
• Guide the Program Manager on program cadence management, milestone tracking, risk surfacing, and dependency management to keep the program moving forward
• Leverage AI-native tools to enable personalization and speed to market.

Team Leadership & Development

• Lead a high-performing team of junior and experienced optimization specialists, setting clear expectations and creating a culture of continuous learning and growth
• Coach team members on both technical depth (testing methodology, analytics, audience segmentation) and soft skills (communication, cross-functional partnership, business acumen)
• Build strong interpersonal skills: demonstrate emotional intelligence, establish psychological safety, and maintain clear boundaries that enable trust and accountability
• Develop deep knowledge of each team member's potential and create growth opportunities that challenge them appropriately
• Partner with the Program Manager on day-to-day operations, but own the team's direction, culture, effectiveness, and contribution to organizational objectives

Cross-Functional Alignment & Influence

• Partner closely with Digital Product Managers and other marketing partners to understand business requirements and translate them into personalization opportunities
• Coordinate across multiple reporting lines to ensure alignment on personalization strategy, shared standards, and data requirements
• Serve as the translator between business stakeholders and technical teams—making complex personalization architecture accessible and helping teams understand business context and ROI implications
• Escalate dependencies and blockers to Senior Director when cross-functional alignment needs organizational-level resolution

Required Qualifications

• 8-10+ years in digital marketing, web personalization, optimization, or related roles,
• 5+ years driving web personalization activities across large organization; ideally leveraging Adobe Target
• 3+ years managing and developing teams, including coaching across different experience levels
• Track record of successfully building personalization capabilities or programs from the ground up, or significantly expanding and maturing existing programs
• Experience translating personalization strategy into operational roadmaps and delivering against them
• Hands-on expertise with personalization technology stack from Adobe or other equivalent platforms, such as: Adobe Target (decisioning engine), Adobe Audience Manager (audience segmentation and activation), Adobe Analytics (measurement and insight), and Adobe Experience Manager
• Experience with A/B testing and experimentation methodologies
• Deep understanding of how to segment audiences, build and activate audience segments, configure targeting rules, and measure personalization impact across digital properties
• Understanding of data strategy, data governance, and audience activation platforms
• Success working in complex, matrixed organizations and influencing across reporting lines without direct authority
• Experience in B2B or enterprise software is a plus

Required Skills & Attributes

• Domain Expertise: You think in frameworks about personalization maturity, audience segmentation, content targeting, and testing methodologies. You deeply understand data architecture — how data flows through CDPs, how analytical tagging structures support both business reporting AND optimization/testing, and how audience activation works technically. You understand the technology stack deeply enough to advise on data strategy and capability roadmap, but you can translate technical concepts into business language.
• Execution Operator: You don't just think strategically—you know how to turn strategy into concrete programs with clear phases, dependencies, and success metrics. You can operate in the ambiguity of building something new.
• Independent and Self-Directed: You don't need to be told what to do. You understand the business context, you anticipate what needs to happen, and you take action. You have strong opinions grounded in experience, and you're not afraid to share them respectfully.
• People Leader: You can manage diverse personalities and experience levels. You coach people, set clear expectations, hold boundaries, and create psychological safety. You're emotionally intelligent and patient, but also direct about performance.
• Strategic Communicator: You can explain complex technical and strategic concepts to non-technical audiences. You can distill information and communicate at multiple levels (exec summary to detailed roadmap). You partner effectively with leadership on strategy translation.
• Business Learner: You absorb organizational context quickly. You understand different customer journeys and business models. In B2B environments, you can learn fast and apply frameworks appropriately rather than just transplanting B2C patterns.
• Cross-Functional Influencer: You can work effectively with teams that don't report to you. You build credibility, coordinate dependencies, and create alignment without formal authority.

Preferred Qualifications

• Familiarity with marketing automation platforms and email personalization
• Background in web development, statistics, or analytics
• Experience presenting to executive leadership
• Proven track record of developing high-performing teams
• Experience using AI to advance personalization capabilities.

Personal Qualities

• Intellectually curious and committed to continuous learning
• Comfortable with ambiguity and changing priorities
• Results-oriented and metric-driven
• Collaborative, able to synthesize differing opinions into actionable directions
• Energetic and forward-thinking about emerging personalization technologies and approaches

This posting is for proactive recruitment purposes and may be used to fill current openings or future vacancies within our organization.

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at [e-mail]. Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations, unless otherwise noted, the base compensation range for this role is $100,100 USD - $185,900 USD. For Ontario, Canada, the base compensation range for this role is $108,000 CAD - $158,000 CAD. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

Our use of AI within the recruitment process Thomson Reuters utilizes Artificial Intelligence (AI) to support parts of our global recruitment process. Unless you opt-out, our AI system will assess the information provided by you and compare it to the requirements listed for the role, and present the result to our recruitment personnel for further review. The AI system acts as a supporting tool, but there is always a human making the decision if you will be considered for the role.

More information about Thomson Reuters can be found on thomsonreuters.com