Social Media Manager

Digital; Toronto; On-site; CAD 60,000 - 85,000; Full time

Job summary

Digital is seeking a hands-on Social Media Manager to build a personality-led presence from the ground up across Instagram and TikTok, working closely with the founder to shape an authentic online identity. You will own strategy, content planning, production management, publishing, community engagement, and performance optimization, turning ideas into viral, platform-ready content.

This role requires a track record of growing early-stage accounts, strong storytelling, and the ability to work PST

Qualifications

• Experience launching and growing Instagram & TikTok accounts.
• Strong portfolio of high-performing social content.
• Understanding of algorithms, audience behavior, and organic growth.

Responsibilities

• Build and launch Instagram and TikTok profiles from zero with positioning, tone, pillars and strategy.
• Develop and execute the organic growth plan focusing on reach and engagement.
• Create viral campaigns, social-first stories, and repeatable content formats.
• Manage the full content lifecycle: research, ideation, scripting, calendars, production, approvals, publishing and optimization.
• Use analytics and audience insights to guide creative decisions and improve performance.
• Manage day-to-day community engagement and coordinate with the founder and partners.

Skills

Social media strategy

Content planning

Analytics & optimization

Community management

Storytelling

Project management

End-to-end production

PST hours

Tools

Instagram

TikTok

Job description

We are seeking a Social Media Manager to build and grow a personality-led social media presence from the ground up.

This is a hands-on, end-to-end role covering strategy, account setup, content planning, production management, publishing, audience growth, community management, and performance optimization across Instagram and TikTok. You will work closely with the founder to establish a distinctive online identity and develop it into a recognizable, highly engaging social presence.

Responsibilities

• Build and launch the Instagram and TikTok profiles from zero, including positioning, tone of voice, content pillars, visual direction, and channel strategy.
• Develop and execute the organic growth strategy, with a focus on reach, engagement, follower growth, and long-term audience development.
• Create viral campaign concepts, social-first stories, and repeatable content formats that establish a distinctive and recognizable online personality.
• Manage the full content lifecycle, including research, ideation, scripting, content calendars, production coordination, approvals, publishing, and optimization.
• Use platform analytics, audience insights, watch time, retention, and engagement data to guide creative decisions and improve performance.
• Manage day-to-day community engagement and coordinate with the founder and creative partners.

• Proven experience launching and organically growing Instagram and TikTok accounts from an early or zero-follower stage.
• A strong portfolio of high-performing, viral, or culturally relevant social content supported by measurable growth results.
• Deep understanding of Instagram and TikTok algorithms, audience behavior, retention, discoverability, engagement, and organic growth mechanics.
• Strong creative strategy and social-first storytelling skills, with the ability to turn a personality into compelling and repeatable content.
• Hands-on experience managing social media end to end, from strategy and content development through production, publishing, analytics, and community management.
• Strong project management and collaboration skills, with the ability to work closely with the founder and creative production partners.l>
• Able to work PST hours.

Nice to Have

• Experience working with creator-led brands, founders, entertainment properties, personality-driven accounts, legal brands, or character-led content is advantageous but not required.