Social Media Manager

Passage; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading company committed to transforming lives through education is seeking a Social Media Manager in Toronto. This dynamic role involves developing marketing strategies, creating engaging video content, and fostering growth on various social media channels. Candidates should possess proven experience with B2C brands and a passion for impactful storytelling.

Qualifications

• Proven experience growing social media channels for a B2C brand or personally with at least 10K+ viewership.
• Skills in video filming and editing or ability to learn quickly.
• Strong content creation skills across multiple formats.

Responsibilities

• Develop and implement influencer marketing strategies aligned with marketing goals.
• Create and edit short-form video content optimized for social platforms.
• Analyze content performance and iterate based on insights and trends.

Skills

Social media growth

Content creation

Video filming and editing

Creativity

Strategic execution

Job description

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Who We Are

Imagine a world where your birthplace doesn’t limit your dreams. That’s what Passage is here to create. We aren’t just a bridge of financial support; we connect families all around the world to life-changing opportunities. We believe in a future where deserving students can pursue their dreams & ambitions—even if their parents don’t have money.

Our mission is bold but simple : by 2030, we aim to dismantle the barriers preventing brilliant minds from accessing the opportunities they deserve. Starting with financial barriers, we’re offering loans to international students and refugees, helping them pursue better education in Canada and unlock a world of possibilities—not just for themselves, but for their families and future generations, too.

Note : It’s important to note that we maintain an in-office working policy , and we require candidates to either reside in Toronto or be open to relocating to the area and committing to a five-day-a-week in-office schedule .

Who You Are

You’re a mission-driven, ambitious individual who wants to win by doing good. You’re passionately curious about the world, empathetic toward others, and driven to create meaningful impact through content creation. You’re resourceful, ambitious, and creative. You have a deep understanding of social media culture and trends and can balance creativity with strategic execution.

Most importantly, you’re excited to be part of a small, tight-knit team, working tirelessly to open up educational pathways for deserving students around the globe.

What You Will Do

• Develop and implement influencer marketing strategies to align with overall marketing goals.
• Create and edit short-form video content optimized for social platforms (Instagram, Tiktok, Youtube, LinkedIn).
• Craft compelling narratives with strong visual and storytelling instincts.
• Leverage AI tools to streamline content creation and increase output without sacrificing quality.
• Analyze content performance and iterate based on insights and trends.
• Collaborate with internal teams to ensure marketing efforts align with broader company goals.

Qualifications

• Proven experience growing social media channels for a B2C brand, or personally, ideally with a viewership of 10K+
• Video filming and editing skills (or ability to quickly learn).
• Strong content creation skills across multiple formats (short and longform video, social posts, marketing materials).
• Ability to balance creativity with strategic execution.

Nice to Haves

• Fluency in additional languages—Spanish, Portuguese, Hindi, Tagalog, Vietnamese, Swahili, Arabic, French—enabling deeper connections with our global community.
• Experience thriving in a rapidly changing environment like a startup, with the adaptability to build processes from scratch and pivot as needed.
• Willingness to travel internationally.
• Personal connection to international education—maybe you were / are an international student or immigrant yourself.

Ready to join us?

We’re on a mission to make the world a fairer place, one student at a time. If you’re excited to work hard, innovate fearlessly, and collaborate with a high-energy team striving for global impact, we’d love to meet you.

Note : This role is based in Toronto, and requires a five-day-a-week in-office commitment. Applicants must be willing to relocate if they’re not already in the area.

Let’s help shape a future where every dream can thrive—no matter where it’s born.

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