Social Media Manager

Puppy Sphere; Toronto; Hybrid; CAD 75,000 - 83,000; Full time

Benefits offered by this job

Remote work flexibility

Flexible hours

10 vacation days

3 wellbeing days

Annual team retreat

Puppy yoga access

Events and networking

Job summary

Puppy Sphere, based in Toronto, is seeking a Social Media Manager to own the brand online and grow a vibrant community across major platforms. This hybrid role blends creative storytelling with data-driven strategy while coordinating with Marketing, Partnerships, and Studio teams.

You will lead content creators, shape campaigns, and deliver high-quality social experiences in a fast-paced, experiential wellness brand setting.

Qualifications

• 3+ years of social media marketing experience for consumer, lifestyle, wellness, or high-growth brand.
• Proven success growing social media communities and creating high-performing content across major platforms.
• Strong skills in short-form video production, photography, copywriting, and visual storytelling.
• Experience leading content creators, freelancers, or social teams.
• Strong understanding of social analytics and translating data into insights.
• Experience managing social deliverables for partnerships, influencer collaborations, or events.
• Excellent project management, communication, and organizational skills.
• Willingness to work on-site regularly in Toronto and travel occasionally for studio launches and events.

Responsibilities

• Own and manage the brand across all social media channels.
• Build, lead, and scale Puppy Sphere's Social Media function with the team as the department grows.
• Develop and execute the organic social media strategy to drive brand awareness and engagement across platforms.
• Plan, create, and publish high-quality social-first content including short-form video and photos.
• Manage the social content calendar and ensure on-time delivery aligned with campaigns.
• Monitor performance, prepare weekly/monthly reports, and optimize strategy from insights.
• Stay ahead of trends to keep content fresh and innovative.
• Collaborate with Marketing, Creative, Operations, and Paid Media on campaigns.
• Develop concepts, shot lists, scripts, and briefs for social campaigns.
• Support growth of local communities through content and activations.
• Capture original photo and video content at studios, events, and launches.

Skills

Social media marketing

Content creation

Video production

Analytics

Project management

Education

Bachelor's degree

Tools

CapCut

Canva

Adobe Creative Suite

Buffer

Asana

Job description

Welcome to Puppy Sphere, we are a high-growth startup redefining the wellness category through puppy therapy! We’re on a mission to bring people together in welcoming spaces where the gentle power of puppies helps them slow down, boost their mood, and return again and again.

As North America’s original puppy yoga company, we’ve built a community of over 400,000 people, making puppy therapy part of their everyday wellbeing ritual. We’ve partnered with global brands including the NBA, TikTok, and Google to bring the gentle power of puppies to even more workplaces, events, and communities!

If you’re excited by growth, impact and care deeply about people, animals, and raising the bar in everything you do - we’d love to hear from you!

About Puppy Sphere

Welcome to Puppy Sphere, we are a high-growth startup redefining the wellness category through puppy therapy! We’re on a mission to bring people together in welcoming spaces where the gentle power of puppies helps them slow down, boost their mood, and return again and again.

As North America’s original puppy yoga company, we’ve built a community of over 400,000 people, making puppy therapy part of their everyday wellbeing ritual. We’ve partnered with global brands including the NBA, TikTok, and Google to bring the gentle power of puppies to even more workplaces, events, and communities!

If you’re excited by growth, impact and care deeply about people, animals, and raising the bar in everything you do - we’d love to hear from you!

Job Description

This is a hybrid role based in Toronto for a Social Media Manager at Puppy Sphere.

We’re looking for a creative, culturally plugged-in social media leader who is excited to take ownership of a fun, fast-growing brand with massive viral potential. You understand what makes people stop scrolling, know how to turn everyday moments into standout content, and can balance playful ideas with thoughtful brand strategy.

The Social Media Manager will own Puppy Sphere’s social presence across platforms, from developing content concepts and capturing trends to managing the content calendar, growing our community, and helping shape how the brand shows up online. You’ll work closely with our marketing, partnerships, and studio teams to bring the Puppy Sphere world to life in a way that feels relevant, memorable, and unmistakably us.

This is an exciting opportunity for someone who thrives in a fast-paced environment, loves internet culture, has strong creative instincts, and wants the freedom and responsibility to help build one of the most exciting experiential wellness brands on social.

This is a full-time, hybrid role located in Toronto, Ontario. Some travel and weekend work may be required.

Total Compensation: Up to $82,500 per annum

• Base Salary: $75,000 per annum
• Annual Bonus Opportunity: Up to 10% of base salary.

Job Responsibilities

• Own and manage the brand across all social media channels.
• Build, lead, and scale Puppy Sphere's Social Media function, including recruiting, onboarding, managing, and developing Content Creators and additional team members as the department grows.
• Develop and execute the organic social media strategy to drive brand awareness, community growth, and engagement across all social platforms, including Instagram, Facebook, TikTok, YouTube Shorts, Pinterest, and LinkedIn.
• Plan, create, and publish high-quality social-first content, including short-form video, photography, copy, and campaign assets.
• Manage the social content calendar, ensuring projects are delivered on time and aligned with marketing priorities and campaigns.
• Monitor social media performance, prepare weekly and monthly reports, and use insights to optimize content strategy.
• Stay ahead of emerging trends, platform updates, and cultural moments to keep Puppy Sphere's content fresh, elevated, and innovative.
• Collaborate cross-functionally with Marketing, Creative, Operations, and Paid Media to execute integrated campaigns.
• Develop creative concepts, shot lists, scripts, and creative briefs for social campaigns while maintaining brand quality and consistency.
• Support the growth of Puppy Sphere's local communities through content creation and social strategy for community initiatives and in-studio activations.
• Capture original photo and video content at Puppy Sphere studios, events, and launches as needed.

Job Requirements

• 3+ years of social media marketing experience for a consumer, lifestyle, wellness, hospitality, or high-growth brand.
• Proven success growing social media communities and creating high-performing content across major social platforms.
• Strong skills in short-form video production, photography, copywriting, and visual storytelling.
• Proficiency with content creation and social media management tools such as CapCut, Canva, Adobe Creative Suite, Buffer, Asana, or similar platforms.
• Experience leading content creators, freelancers, or social teams.
• Strong understanding of social analytics and the ability to translate performance data into actionable insights.
• Experience managing social deliverables for partnerships, influencer collaborations, or events.
• Excellent project management, communication, and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• A deep understanding of social media trends, internet culture, and platform best-practices.
• Willingness to work on-site regularly in Toronto and travel occasionally for studio launches and events.

Preferred Qualifications and Experience

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred.
• Experience working with paid social teams to develop paid creative assets.
• Familiarity with influencer and affiliate marketing platforms and social listening tools.
• Experience building online communities for consumer, wellness, or membership-based brands.

Our Puppy Sphere Values

• We create happiness.
• We care.
• We adapt.
• We show up.
• We raise the bar .

Perks

• Join a fast-growing startup with upward mobility.
• Remote work flexibility around the world.
• Flexible working hours between 8am - 7pm.
• 10 paid vacation days per year.
• 3 paid wellbeing days per year.
• Annual Team Retreat.
• Experience the happiness of working around puppies.
• Unlimited complimentary puppy yoga and pilates classes for you, family and friends.
• Attend networking and unique invite-only events in your city and beyond.
• Opportunity to work with celebrity clients and industry giants.

We’re so grateful for your interest in joining the team here at Puppy Sphere! Due to the high number of applications we receive, we may not be able to personally reach out to everyone, but please know we truly appreciate the time and effort you’ve taken to apply