Brand Storytelling & Community Engagement Lead

Petzoic Vet Hospital; Calgary; On-site; CAD 50,000 - 65,000; Full time

Benefits offered by this job

Team discounts at Petfinity

On-site parking

Paid time off

Creative freedom

Job summary

Petzoic Vet Hospital in Calgary is seeking a dynamic content creator to elevate brand awareness and engage the community. This role involves storytelling, social media management, and relationship building with pet owners.

The ideal candidate has a background in social media or marketing, understands veterinary care, and possesses strong storytelling skills. Enjoy the rewarding environment of working with animals while driving growth for our brand.

Qualifications

• 2+ years of experience in social media, marketing, or content creation.
• Strong writing and storytelling ability.
• Ability to grow audience engagement and trust.

Responsibilities

• Capture and create engaging content highlighting veterinary care and pet experiences.
• Grow audience reach and brand awareness through strategic storytelling.
• Build relationships within Calgary’s pet community and engage with pet owners.

Skills

Social media management

Content creation

Storytelling

Community engagement

Veterinary knowledge

Tools

Canva

Social media platforms

Job description

Love animals, social media, and the challenge of helping turn a great brand into the first choice for pet owners in Calgary and surrounding areas?

If you’re the kind of person who can create opportunity from every pet’s visit and every interaction, keep standards high without being asked, and enjoy building momentum that people notice, keep reading.

Petfinity and Petzoic Vet Hospital are seeking a highly capable content creator and community builder to help grow our audience, strengthen brand awareness, and showcase the incredible work happening at our veterinary hospital and full‑service pet facility every day.

This is a rare opportunity to combine creativity, strategy, storytelling, veterinary medicine, pet care, and community engagement into one dynamic role.

You’ll help more local pet owners discover who we are, what we do, how we’re different, and why they should choose us.

About Us

You’ll work across:

• Petfinity – daycare, boarding, grooming, rehab, swimming, retail, events, and more
• Petzoic Vet Hospital – advanced veterinary care for all species
• Petfinity Foundation – our charitable arm supporting animals and the community

Every day brings meaningful stories, medical wins, pet transformations, memorable moments, and opportunities to connect with people who love their animals.

We’re looking for someone who knows how to turn those moments into visibility, trust, and growth.

Where You’ll Make Your Mark

Storytelling & Content Creation

• Capture photos and videos across our veterinary hospital and pet facility on a regular basis
• Create engaging content that highlights patient care, pet experiences, team expertise, and meaningful outcomes
• Turn everyday moments into stories that build trust, connection, and interest
• Use Canva or other editing tools to produce polished, high‑quality content
• Maintain a consistent posting rhythm aligned with platform best practices

Audience Growth & Brand Awareness

• Grow audience reach and brand awareness using platform algorithms, performance insights, engaging storytelling, and strategic amplification opportunities
• Use tagging, partnerships, collaborations, trends, and timely content to extend reach beyond our current audience
• Track performance metrics and refine strategy to improve engagement and visibility
• Support campaigns, promotions, and paid social initiatives with the marketing team

Community Engagement

• Build strong relationships within Calgary’s pet community
• Maintain an active presence in relevant Facebook groups and community platforms where pet owners seek recommendations and advice
• Keep a strong pulse on what is happening in Calgary’s animal, veterinary, and rescue communities, and identify opportunities to engage, support, and increase visibility
• Build connections with rescues, influencers, pet brands, and local organizations
• Support media opportunities when applicable
• Promote and capture content for events before, during, and after

Communication & Ownership

• Monitor all social media inboxes, comments, and engagement channels daily
• Respond to inquiries in a timely, professional, and helpful manner
• Prioritize urgent messages appropriately during business hours
• Maintain a warm, knowledgeable, and brand‑aligned tone

Initiative & Accountability

• Organize your day effectively and manage priorities independently
• Identify stories and opportunities proactively
• Work collaboratively with busy teams to gather information and content
• Maintain high standards of spelling, grammar, accuracy, and follow‑through
• Bring solutions, momentum, and consistency to the role each day
• Know how to grow a brand on social media
• Understand what makes content perform
• Are creative, organized, consistent, and reliable
• Notice details others miss and take pride in polished work
• Adapt easily between playful, educational, and sensitive topics
• Enjoy connecting with people online and in person
• Have a pulse on the local animal, veterinary, and rescue communities—or are motivated to get up to speed quickly
• Learn fast, take feedback well, and apply it confidently
• Take initiative, follow through, and enjoy exceeding expectations
• Work effectively with minimal supervision and strong self‑direction
• Are comfortable around the realities of veterinary medicine and able to approach clinical content professionally
• Thrive in a fast‑moving environment with variety each day

Preferred Experience

• 2+ years in social media, marketing, content creation, journalism, communications, or digital strategy
• Demonstrated success in growing accounts or building engagement
• Strong writing and storytelling ability
• Experience in veterinary medicine, pet care, animal welfare, or rescue is a strong asset

This role is especially appealing for someone who understands the veterinary or pet industry and wants to apply that knowledge in a creative, growth‑focused way.

• Pay commensurate with experience
• Team discounts at Petfinity and Petzoic Vet
• On‑site parking
• Paid time off
• Creative freedom and a real voice in strategy
• A collaborative team that values big ideas and dependable follow‑through
• And you get paid to hang out in a workplace filled with animals, variety, and purpose

To Apply

Please send the following to [e-mail].

• Resume
• Portfolio or examples of accounts/content you’ve worked on
• Choose one Petfinity and one Petzoic Vet social media post and tell us how you would improve it to better build trust, engagement, or audience reach.