Social Media Manager

Live Nation, Inc; Toronto; Hybrid; CAD 70,000 - 75,000; Full time

Benefits offered by this job

Health benefits

Free concert tickets

RRSP with company match

Career development

Volunteer time off

Job summary

Live Nation Entertainment is seeking a hands-on Social Media Specialist to drive organic content for venues and events across Canada. You will own posting across channels, craft copy, and coordinate with marketing to ensure timely, on-brand content during nights, weekends, and shows.

You will collaborate with cross-functional teams, analyze metrics, and implement data-driven improvements. The role requires 3–5 years experience, comfort with fast-paced environments, and availability for evenings

Qualifications

• 3-5 years of experience operating major social platforms (Facebook/Instagram/X/Youtube/TikTok).
• Proven ability to write clear, engaging copy for multiple brands.
• Experience managing content calendars and approvals at pace.

Responsibilities

• Post across multiple social channels with high visibility and fast output, ensuring approvals.
• Post night of show content for concerts and events, including evenings and weekends.
• Manage content calendar with shifting timelines and priorities across platforms.
• Write copy and pair with assets for venue brands across scenarios and channels.
• Proof content for quality and accuracy before posting.
• Create assets for campaigns and brand campaigns.
• Respond to high volume customer inquiries and DMs in real time.

Skills

Facebook

Instagram

X/Twitter

YouTube

TikTok

Tools

Google Workspace

Asana

Slack

Sprout

Canva

Job description

Job Summary: WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

THE ROLE

This is a full-time role within the social media team. In this role, you will report to the Director, Social Media, working closely with the social media and marketing teams. Your work will contribute to the areas of venue marketing, communications, and event marketing ranging from clubs to stadium level concerts across Canada. You will be part of the team responsible for organic social posting, social content development, and customer service, including night of show content capture and posting.

WHAT THIS ROLE WILL DO

• Posting across several social channels with high public visibility, and quick pace of output, always ensuring required approvals are in place
• Posting night of show content for concerts, events, venues, and festivals, including during evenings and on weekends
• Managing an extensive content calendar with shifting timelines and priorities, across multiple platforms, and working with various stakeholders
• Writing copy and pairing with assets for use for various venue brands, and across a variety of different scenarios, genres, and channels
• Proofing content and copy to ensure quality and accuracy of all assets before posting
• Generating assets for venue and brand campaigns
• Troubleshooting, escalating, and responding to a high volume of customer service inquiries and DMs
• Responsiveness on high level issues in real time, including during evenings and weekends
• Collaborating with other team members to build and execute content plans for key events and venues
• Create regular recaps and reporting to test and track metrics, and provide data-driven recommendations
• Staying current on relevant social media platforms and opportunities that would be appropriate for Live Nation Canada’s channels
• Collaborating with, and supporting, other departments and areas of the business
• Working within shared calendars, tracking documents, and project management platforms
• Participating in special projects and performing other related duties as requested

WHAT THIS PERSON WILL BRING

• 3-5 years of experience with key platforms including Facebook, Instagram, X, Youtube, Snap, Tik Tok, and other social media platforms
• While this is a 10-6 in-office role, availability to work on evenings and weekends will be required.
• Proficiency with Google Workspace, Asana, Slack, Sprout, Canva, and other workplace tools
• Basic graphic design skills including resizing and editing assets for social media
• A passion for events, marketing, and social media
• Clear and persuasive copywriting skills with the ability to adjust based on different formats, brands, and tones
• An exceptional ability to multi-task, stay organized, and manage multiple tight deadlines and high volume across a team, while staying adaptable to changing priorities and project needs.
• Strong analytical skills to create impactful reporting, identify insights, and make data-driven decisions
• A creative thinker and self-starter who thrives in a high-pressure environment and has the ability to take direction while also displaying strong personal initiative
• A positive, proactive attitude, incorporating integrity, confidentiality and discretion
• Ability to thrive within a team environment

BENEFITS & PERKS

• HEALTH: Medical, Dental and Vision benefits for you and your family, along with Employee Assistant Programs through Modern Health and ComPsych
• YOURSELF: Generous paid time off policy including holiday closures, and sick time for you and dependents, along with free concert tickets
• WEALTH: RRSP program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, and infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network, gender reassignment support

The expected compensation for this position in Ontario is: $70,000-75,000

Physical Requirements/Work Environment

Sits for extended periods of time at a computer station or work desk; stands and walks throughout the day; occasionally move about inside the office to access file cabinets, office machinery, etc.; uses hands and fingers to operate computers and office equipment for up to 8 hours each day; lifts up to 10 pounds regularly; exposed to typical office environment conditions and noise levels.

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities. Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, provincial and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by‑case basis.

We thank all candidates for their interest, only those who will be selected for an interview will be contacted.

There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.