Social Media Director, Global Communications

KPMG LLP Canada; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

KPMG is seeking a Social Media Manager to lead their global social media strategy, enhancing the firm's reputation and engagement across platforms. The ideal candidate will have extensive experience in communications, particularly within professional services, and a strong background in social media management. This role involves overseeing a team, analyzing performance metrics, and acting as a strategic advisor to business leaders.

Qualifications

• Minimum of ten years of experience in communications, with a strong focus on social media.
• Experience within professional services or highly matrixed global organization preferred.
• Proven track record in content development.

Responsibilities

• Lead and execute the KPMG global social media strategy.
• Monitor and analyze social media performance metrics.
• Serve as an external ambassador for the KPMG brand.

Skills

Excellent communication

Writing skills

Facilitation skills

Content development

Multi-channel marketing techniques

Education

Bachelor’s degree in Communications, Social Media or Digital Marketing

Job description

Overview

At KPMG, you’ll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world.

The role within the Strategic Communications Team will drive communication approaches to protect and enhance the firm’s reputation while supporting its overall Trust and Growth ambition, leading the development and execution of our global social media strategy, and overseeing a team of currently three social media managers and coordinators.

What you will do

• Lead and execute the KPMG global social media strategy that aligns to the firms strategy, as well as have oversight and governance for all KPMGI social media channels
• Ensure KPMG use of social media extends audience awareness and reach of KPMG content, encouraging commentary and engagement for various social platforms, including but not limited to Facebook, Instagram, LinkedIn, and emerging platforms
• Lead and foster a global social media internal community, and act as a trusted strategic advisor to business leaders and member firms
• Serve as an external ambassador for the KPMG brand including the early identification of positive and negative reputational stories and ensuring that relevant stakeholders are immediately engaged
• Monitor and analyze social media performance metrics presenting analysis, insights and recommendations to internal stakeholders for channel optimization
• Stay up to date with the latest social media trends, tools, and platforms, and proactively seek new channels to market and innovate to engage with our audience in different ways

What you bring to the role

• Minimum of ten years of experience in communications, with a strong focus on social media. Ideally a professional with at least seven years of experience within professional services or highly matrixed global organization
• Bachelor’s degree from an accredited college or university or equivalent work experience/ related field (i.e., Communications, Social Media or Digital marketing)
• A commercial approach, understanding how social media activity translates to business outcomes
• Excellent communication, writing and facilitation skills are essential as is the ability to liaise, influence, challenge effectively and build relationships at senior management, peer, and team level
• Proven track record in content development and a sound understanding of multi-channel marketing techniques (ideally within professional services or related sectors); creative and innovative approach
• The ability to implement both strategic and tactical initiatives, and to manage multiple projects

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Providing you with the support you need to be at your best

Our Values, The KPMG Way

Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters

KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.

Adjustments and accommodations throughout the recruitment process

At KPMG, we are committed to fostering an inclusive recruitment process where all candidates can be themselves and excel. We aim to provide a positive experience and are prepared to offer adjustments or accommodations to help you perform at your best. Adjustments (informal requests), such as extra preparation time or the option for micro breaks during interviews, and accommodations (formal requests), such as accessible communication supports or technology aids, are tailored to individual needs and role requirements. You will have the opportunity to request an adjustment or accommodation at any point throughout the recruitment process. You will have an opportunity to request an adjustment or accommodation at any point throughout the recruitment process. If you require support, please contact KPMG’s Employee Relations Service team by calling 1-888-466-4778.