Social Media Coordinator

JotForm Inc; Toronto; Hybrid; CAD 55,000 - 75,000; Full time

Job summary

CELI and Paris Jewellers are seeking a creative Social Media Specialist to shape two distinct brand voices across platforms. You will develop content strategies, publish engaging posts, and write copy that resonates with both audiences.

You’ll manage daily social media activities for both brands, analyze performance, stay ahead of trends, and collaborate with marketing and creative teams on campaigns and launches.

Qualifications

• 2+ years of experience in social media management.
• Excellent copywriting and communication skills.
• Ability to create content that matches two distinct brand voices.
• Experience with analytics tools to track performance.
• Ability to manage multiple brands in a fast-paced environment.

Responsibilities

• Develop and execute social media strategies for Paris Jewellers and CELI.
• Manage daily social media activities: content creation, scheduling, engagement.
• Track performance metrics and optimize content for growth.
• Collaborate with marketing and creative teams on campaigns and launches.
• Engage with communities with thoughtful responses and interactions.
• Stay ahead of trends and propose fresh content ideas.

Skills

Social media management

Copywriting

Content creation

Analytics

Community engagement

Job description

CELI and Parisare hiring for a full-time Social Media Specialist.

In this role, you'll help shape the voice of both CELI and Paris Jewellers across social media. From creating content and building communities to launching campaigns, you'll play a key role in growing two distinct brands with very different personalities.

About this Role

You’ll be responsible for managing and growing the social media presence of both CELI and Paris Jewellers across all major platforms.

You’ll develop content strategies, create and publish engaging content, write compelling copy, manage community engagement, and work closely with our creative and marketing teams to bring campaigns, launches, and brand stories to life.

You’ll also track performance, identify opportunities for growth, and stay ahead of social trends to bring fresh ideas, creative thinking, and new ways to connect with our audiences.

Responsibilities

• Develop and execute social media strategies that align with the distinct brand voices of Paris Jewellers and CELI.
• Manage daily social media activities for both brands, including content creation, scheduling, and community engagement.
• Track and analyze performance metrics to optimize content and grow the audience for both brands.
• Collaborate with marketing and creative teams on campaigns and launches for Paris Jewellers and CELI.
• Engage with our communities through thoughtful responses and interactions.
• Stay ahead of trends and recommend fresh, relevant content ideas for both brands.
• Ensure consistency in messaging and brand representation across all platforms.

Responsibilities may evolve based on business needs.

What You’ll Need

• 2+ years of experience in social media management.
• Strong understanding of social platforms, algorithms, and trends.
• Excellent communication and copywriting skills.
• Ability to create and curate content that aligns with both brands' styles and values.
• Experience with analytics tools to track performance.
• Ability to manage multiple brands in a fast-paced environment.
• Passion for digital trends and community building.

Who We Are

CELI and Paris Jewellers are modern fine-jewelry brands rooted in celebrating life's meaningful moments. We’re committed to innovation, inclusivity, and creating fresh, engaging brand experiences across all channels. We’re looking for a creative and detail-oriented Social Media Specialist to manage social media for both Paris Jewellers and CELI.