Social Media Coordinator

Love Ur Curls®; Mississauga; Vor Ort; CAD 40.000 - 60.000; Vollzeit

Zusammenfassung

Love Ur Curls® is seeking a creative, social-first Social Media Coordinator to grow and engage our curl-loving community through authentic, platform-native storytelling. You’ll own day-to-day social content execution across Meta, TikTok, Pinterest and YouTube, from trend spotting to filming, editing, publishing and performance analysis.

You’ll also collaborate with Marketing, Brand and creators, staying ahead of culture and optimizing content for each platform while four days in-office in

Qualifikationen

• Hands-on experience creating and editing social-first photo/video content.
• Strong short-form video editing skills for TikTok/IG Reels; CapCut required.

Aufgaben

• Create platform-native content across Meta, TikTok, Pinterest and YouTube with a focus on short-form video.
• Ideate, plan, shoot and edit high-quality content using phone or pro equipment.
• Be comfortable on camera and direct creators to capture authentic content.
• Stay connected to social trends and identify relevant opportunities for the brand.
• Edit TikTok and Reels content with strong pacing, hooks and overlays.
• Sweat assets by repurposing content across channels (organic, paid, email).
• Develop content calendars and tailor creative to platforms and goals.
• Write hooks, captions, CTAs and on-screen copy for each platform.

Kenntnisse

Social-first content creation

Short-form video editing (CapCut)

On-camera presence

Portfolio of platform-native content

Canva design

TikTok/Instagram culture fluency

Copywriting hooks/captions

Sweat the asset mindset

Tools

CapCut

Canva

Adobe Creative Suite

Jobbeschreibung

LUS Brands ("Love Ur Self") is the Toronto-based company behind Love Ur Curls® and Love Ur Curls Kids (LUCK™) a hair care brand on a mission to simplify curl care and help people embrace their natural curls.

Since launching in 2017, we've sold 10+ million bottles worldwide and built a passionate global community around our belief that you are more than a hair type. Today, we continue to innovate with high-performing, science-backed products that help people care for and style their curls Your Curls, Your Way™.

We're looking for a creative, social-first Social Media Coordinator to grow and engage the Love Ur Curls® community through culturally relevant storytelling and compelling short-form content.

Reporting to the Brand Manager, you'll own day-to-day social content execution across our key platforms, from trend spotting and ideation through filming, editing, publishing and performance analysis. You'll be hands-on both in front of and behind the camera, bringing the Love Ur Curls brand to life through content that feels authentic, relevant and native to each platform.

This is a role for someone who is deeply immersed in social culture and understands what makes people stop scrolling. You're constantly spotting new trends, formats, sounds, hooks and storytelling opportunities and you know how to translate them into content that feels right for the brand.

This full-time role is based in Mississauga, with four days in office and occasional flexibility based on project needs.

Please include examples of social-first work, such as live posts, personal channels or accounts you have grown, with your application.

WHAT YOU'LL DO

• Create platform-native content across Meta, TikTok, Pinterest and YouTube, with a particular focus on short-form video that grows and engages our community.
• Ideate, plan, shoot and edit high-quality photo and video content using a phone or professional equipment, taking ideas from concept to final cut.
• Be comfortable on camera and act as a brand personality when needed, while also directing creators, team members and community members to capture authentic content.
• Stay deeply connected to social trends, pop culture, beauty and emerging content formats. Identify trends early and determine which ones are relevant opportunities for the brand.
• Edit TikTok and Reels content with strong pacing, hooks, transitions, text overlays, sound and platform-native storytelling.
• Think beyond the original asset. Take a single shoot, campaign, creator video or piece of content and identify multiple ways to "sweat the asset" across organic social, Stories, paid social, email, web and other channels.
• Develop content calendars, schedule posts and tailor creative work to each platform while aligning with marketing, product and brand goals.
• Write engaging hooks, captions, CTAs and on-screen copy that are appropriate for each platform and audience.
• Curate, edit and amplify user-generated content, identifying strong creator content and finding opportunities to extend its life across channels.
• Partner with creators and external partners to brief, review and optimize social-first content.
• Track content performance, audience behaviour, reach and engagement; use insights to test ideas, improve storytelling and inform future content.
• Help grow and engage the Love Ur Curls community through thoughtful community management, including responding to comments, conversations and audience feedback in the brand voice.
• Proactively identify new content opportunities rather than waiting for a brief. Bring ideas, test new formats and continuously look for ways to make the brand more relevant in culture.
• Collaborate closely with Marketing, Brand, PR, E-commerce and external partners to ensure social content supports broader business and campaign objectives.

WHAT YOU BRING

• Hands-on experience creating and editing social-first photo and video content, from ideation and shooting through to final delivery.
• Strong short-form video editing skills, particularly for TikTok and Instagram Reels. Experience with CapCut or comparable editing tools is required.
• Confidence and natural ability in front of the camera, with the ability to create engaging content without feeling overly scripted or polished.
• A strong portfolio or social channels demonstrating platform-native storytelling, creativity, community engagement and an understanding of what drives performance.
• Strong Canva skills and an eye for design, composition and visual storytelling.
• Deep understanding of TikTok and Instagram culture, trends, formats, sounds and creator behaviours. You are someone who naturally stays up to date with what is happening on social.
• Strong copywriting instincts, particularly around hooks, captions, CTAs and on-screen text.
• A "sweat the asset" mindset - you naturally look for ways to maximize every piece of content and turn one asset into multiple content opportunities.
• Experience working with creators, UGC or influencer content is an asset.
• Experience using social analytics and insights to improve content strategy and creative performance.
• Proficiency in Canva, CapCut and/or Adobe Creative Suite; familiarity with Meta, TikTok, Pinterest and YouTube.
• A passion for beauty, hair, culture and community-led storytelling, with the creativity and resourcefulness to build strong content across projects and partners.
• Highly proactive and self-directed. You can take a general objective and turn it into an actionable content idea or plan without needing every step mapped out for you.
• Comfortable working in a fast-paced, evolving environment where priorities can change and you may be working across multiple projects at once.
• Strong organizational skills and the ability to balance creativity, speed and attention to detail.
• You communicate clearly, collaborate generously and approach the work with passion, sound judgment and humility.

WHAT SUCCESS LOOKS LIKE

You're a creator at heart. You're the person your friends send TikToks to because you always know what's trending. You understand why a piece of content works, not just that it went viral.

You're equally comfortable brainstorming a concept, getting in front of the