Social Media Coordinator

Water Treatment Equipment Co; Brampton; Hybrid; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Dental care

Extended health care

Life insurance

Vision care

RRSP match

Paid time off

Paid holidays

Culligan training

Job summary

Culligan is seeking a Marketing Administrator to support digital marketing initiatives, social media strategy, and sales enablement from our Cambridge, ON location. The hybrid role combines content creation, calendar management, and campaign analytics to grow local market engagement and maintain a strong customer presence.

The position emphasizes brand-aligned writing, cross-functional collaboration with sales and operations, and proficiency with Canva or Adobe tools alongside Salesforce for CRM

Qualifications

• Foundational knowledge of marketing principles and digital platforms.
• Ability to produce clear, brand-aligned written content.
• Strong organizational and project management skills.

Responsibilities

• Develop and publish high-quality organic content across Google, Facebook, Instagram, and other platforms with brand consistency.
• Lead social media content calendar planning, monthly themes, promotions, and community campaigns.
• Monitor performance and deliver KPI-driven insights to improve engagement and conversions.
• Manage customer interactions across social channels with timely, professional responses.

Skills

Content creation

Social media management

Brand alignment

Communication

Organization

Tools

Salesforce

Canva

Adobe Creative Suite

Job description

Position Profile

The Marketing Administrator is responsible for supporting and executing digital marketing initiatives, social media strategy, and sales enablement efforts across the organization. The Marketing Administrator plays a key role in enhancing Culligan’s digital presence, supporting local market growth, and maintaining strong customer engagement.

Primary Duties And Responsibilities

• Develop and publish high quality organic content across Google, Facebook, Instagram, and additional social platforms, ensuring all visual and written assets align with brand standards and are consistently maintained across dealer locations.
• Lead the planning, management, and execution of the internal social media content calendar, including monthly themes, promotional initiatives, and community focused campaigns.
• Support digital operations through content scheduling, platform oversight, and performance monitoring to advance organizational engagement objectives.
• Manage customer interactions across all social channels, providing timely, professional responses to inquiries and comments to uphold a positive online reputation.
• Evaluate social media performance for organic and paid initiatives, delivering KPI driven insights and strategic recommendations to enhance engagement and conversion outcomes.
• Prepare comprehensive reporting on digital campaign

Sales & Marketing Support

• Facilitate and host webinars for the sales team, serving as the primary resource for local social content planning, training, and best-practice guidance.
• Ensure full compliance with Culligan brand guidelines across all marketing and communication materials.
• Provide administrative support for local events, trade shows, and community partnerships, including logistics and administrative coordination.
• Maintain an organized inventory of printed marketing assets to support sales initiatives and field needs.
• Act as the central contact for sales literature development and ordering, ensuring accuracy, consistency, and timely delivery.
• Conduct market research to identify local sales opportunities and support lead-generation efforts.
• Provide sales and marketing support for area Sales Managers, driving the sales of Culligan products and services.
• Other related duties as assigned.

Qualifications

• Foundational knowledge and proven experience of marketing principles, digital platforms, and customer engagement strategies.
• Demonstrated ability to produce clear, concise, and brand aligned written content.
• Strong organizational and project management skills with the capacity to manage multiple priorities and deadlines.
• Exceptional written and verbal communication abilities.
• Strong design sensibility with meticulous attention to detail.
• Proficiency across major social media platforms and familiarity with digital marketing best practices.
• Experience or strong working knowledge of Meta Ads Manager for paid social campaigns is highly advantageous.
• Proficiency with Canva, Adobe Creative Suite, or comparable design tools is considered an asset.
• Proven ability to adapt to shifting priorities, manage tight timelines, and operate effectively in a fast-paced environment.
• Demonstrated success collaborating with cross functional teams, including sales, service, and operations.
• Familiarity with CRM systems; Salesforce experience is a significant advantage.
• Strong proficiency with Microsoft 365, shared drives, and content management platforms.
• A proactive, solutions-oriented approach and a collaborative,

Other

• Position is a hybrid role. Minimum 1 day per week in our Cambridge, ON Head office.
• Travel to our branches across Canada on a ad hoc/as needed basis
• Drivers license and ability to drive to our locations within Ontario
• Able to lift boxes and marketing materials

Physical Demands 1

• Sedentary physical demand level
• Hand and finger dexterity required
• Occasional standing and walking around the office required
• Limited bending, light lifting, stretching, twisting, or climbing is required

Physical Demands 2

• Medium strength - lifting of up to 40 lbs
• Hand and finger dexterity is required
• Movement - stooping/bending, stretching, twisting, and reaching from various heights

We Offer

• Compensation
  • Employee referral bonus
  • Annual performance review (potential pay increase)
• Benefits
  • Dental care
  • Extended health care
  • Life insurance
  • Vision care
  • Employee assistance program
  • RRSP match (after three months)
• Work/Life Balance
  • Monday through Friday
  • Paid time off
  • Paid holidays
• Training
  • Paid Culligan training
• Direct Career Tracks: We love to promote from within!
  • Office Manager
  • Sales Representative
  • Management
• Additional Perks
  • Employee discounts
• Supportive Workplace
  • Non-toxic work environment
  • Open door policy with management
  • Company lunches, dinners, and parties!

Our Mission

• As the leading quality water expert, Culligan is committed to help individuals, families and communities in need of clean, safe water.

Our Values

• Courage to do the right thing. We value and embrace diversity and respect every individual. We act ethically in our business practices, and we make sustainability a key focus of everything we do.

We welcome applications from women and men including members of visible minorities, Indigenous peoples, and persons with disabilities.

Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process.

We are committed to maintaining a barrier-free workplace where all employees can contribute to their fullest potential.

Great tasting water. Brighter future. Bigger job opportunities. Culligan is making a real difference in the lives of people all over the world by providing better, cleaner water through our suite of innovative products and exceptional customer service. Join the Culligan team.

Culligan provides healthy, delicious water for our customers in their homes, offices, businesses, and industrial facilities around the world. Our complete line of water softeners, water filtration systems, commercial and industrial water treatment solutions, drinking water systems, whole-house filtration systems and bottled water delivery options set the standard in the water treatment industry.

This location is independently owned and operated. Your application will go directly to the owner, and all hiring decisions will be made by the management of this location. All inquiries about employment at this location should be made directly to the location owner, and not to Culligan Corporate.