Social Media Content Producer

Veritas Inc.; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading company in Toronto is seeking a nimble and creative Social Media Content Producer. This role involves producing organic and paid content across various brand channels, focusing on short-form videos for platforms like TikTok and Instagram. The ideal candidate will have strong storytelling instincts and thrive in a fast-paced environment, managing both creative and technical aspects of production.

Qualifications

• Strong grasp of social and creator culture.
• Experience in producing short-form content.

Responsibilities

• Lead content creation from concept to delivery.
• Manage creator relationships and production planning.
• Oversee on-site production logistics.

Skills

Storytelling

Social Media

Content Production

Tools

Premiere

CapCut

Job description

Overview

The driving force behind Meat & Produce is creating a new and collaborative way to meet with our teams, our clients and our partners (influencers and creators) in order to co-produce impactful ideas, experiences and content. Our approach will pave a new path to connecting with our consumers by giving the people who know our brands and our audiences best a voice at every step of the way. Collaboration and a “maker” culture is at the heart of everything that we do—this requires an ability to inspire others to bring the best out of each one of our team members and partners.

Responsibilities

We're looking for a nimble and creative Social Media Content Producer with a strong grasp of social and creator culture and production experience that leans short-form and social-first, grounded in storytelling and production principles. You will produce organic and paid content across brand channels, leading content and production trends to enable high-performing content on TikTok, Instagram Reels, and YouTube Shorts.

You should have sharp storytelling instincts, the ability to transform client requests into engaging content, and thrive in a fast-paced, collaborative environment. You will own both the creative and technical sides of production, from shooting on an iPhone, directing creators, to editing in Premiere or CapCut, bringing ideas to life from start to finish. This is a client-facing role.

Key Responsibilities:

• Lead content creation from concept to delivery, translating media plans, content strategies, and social trends into technical requirements for various social platforms to produce branded short-form videos meeting KPIs.
• Develop pre-production materials including shot lists, scripts, storyboards, location and talent sourcing, prop/wardrobe selection, schedules, and call sheets.
• Manage creator relationships and support production planning, including briefing, asset delivery, coordination, supply orders, and invoicing.
• Shoot and edit short-form videos aligned with brand guidelines and platform specifications.
• Direct talent and creators remotely and on set; support voiceovers and on-camera performance.
• Oversee on-site production logistics, including coordination with crew, talent, and content capture as needed.
• Manage project timelines, deliverables, and budgets with strong organizational skills.
• Handle post-production workflows: editing, reviews, revisions, and final delivery.
• Collaborate with internal teams (accounts, finance, media) and external partners (clients, creators, vendors).
• Stay updated on social platform updates, trends, and best practices to inform content strategy.

Agency Corporate Responsibilities

• Understand and commit to the agency's mission, vision, and values.
• Participate in agency activities and working groups.
• Engage in training and industry memberships to enhance skills and knowledge.
• Identify new opportunities to increase value for clients.
• Participate in remote and in-person team initiatives, brainstorms, and events.