Social Media & Content Coordinator

McMaster University; Hamilton; On-site; CAD 60,000 - 80,000; Full time

Job summary

McMaster University is seeking a Digital Media and Social Content Specialist to develop and administer the Faculty's online presence, including social media campaigns and website content. The role focuses on creating engaging multimedia content and aligning with the university's branding and strategic priorities.

The candidate will manage campaigns, analyze effectiveness, and educate faculty on best practices, while collaborating with staff to deliver timely, accessible digital communications

Qualifications

• Bachelor’s degree in digital media, communications, marketing or related field.
• Minimum 3 years of relevant experience.
• Experience developing and administering social media and digital content.
• Ability to write and procure web content from diverse sources.
• Familiarity with SEO and HTML basics.

Responsibilities

• Manage social media campaigns across Facebook, Twitter, LinkedIn and blogs.
• Develop engaging content across photos and video.
• Monitor and report on campaign effectiveness.
• Ensure posts align with branding and university strategy.
• Educate faculty and staff on social media guidelines.
• Collaborate with program staff on communication projects.
• Optimize website content for search engines.
• Ensure timely updates to websites.

Skills

Social media management

Content creation

Digital marketing

Analytics & reporting

SEO basics

Education

Bachelor's degree in Digital Media, Communications, Marketing

Tools

HTML basics

CMS/Website management

SEO tools

Job description

Schedule Monday - Friday dependent on the needed time on campus to film. Some evenings may be required

Education Level Bachelor’s Degree in Digital Media, Communications, Marketing or a related field.

Career Level Requires 3 years of relevant experience

Anticipated Start Date October 26, 2026

Job Description

General Description:

Responsible for developing and administering social media and digital content presence; Creates, implements, tracks and monitors the Faculty's online communication strategy. Contributes to the maintenance and development of websites.

Representative Duties & Responsibilities:

• Manage social media campaigns and presence in social networking sites including Facebook, Twitter, LinkedIn and other similar community sites, posting on relevant blogs and seeding content into social applications as needed.
• Understand the target audience for each social media account, help to develop and post engaging, relevant and timely content in a variety of media including photographs, video that support Faculty, Department and Program goals.
• Monitor the impact of social media and digital programs, and analyze, review, and report on effectiveness of campaigns in order to make adjustments for maximum results.
• Monitor social media including trends and applications.
• Develop and implement appropriate policies and procedures related to social media, online digital presence to complement social media campaigns and the delivery of campus-wide messaging, ensuring that all posts and activity complements the University’s overall strategic plan and stated priorities.
• Maintain and update the Faculty’s social media guidelines.
• Design and deliver social media and digital campaigns to achieve outreach goals.
• Work with faculty and staff to generate online and social media content and reach desired audiences.
• Educate faculty and staff on the guidelines as well as best practices for social media.
• Analyze current electronic initiatives and strategies for effectiveness of the programs.
• Explore new media channels to engage with audiences.
• Gather web site and digital material from a variety of sources; edits, proofs and posts content.
• Write and procure from available sources web site and digital content related to news, research, events, recruitment, and activities postings.
• Ensure that all web site content is uploaded to the site on a timely basis, refreshed and updated.
• Ensure information and design flow adheres to branding specifications and is conducive to a user friendly find and view pattern.
• Rework existing web sites, styling and content coding to provide minor alterations.
• Help to optimize website content for the Faculty, by utilizing search engine optimization best practices and by implementing keyword content strategies.
• Evaluate all content for its value in search engine optimization according, but not limited to, key word frequency, key word density, and formatting.
• Convert content, images, and forms into standard compliant HTML coding.
• Develop new functionality, original designs, elements and code to enhance existing web sites.
• Plan, schedule, and monitor own work within short time horizons.
• Maintain records and prepare documentation related to activities including resources such as web pages and databases.
• Create communication, marketing, and dissemination tools and content for diverse audiences in print and electronic formats.
• Gather information and help to create presentations for diverse audiences within specified guidelines.
• Collaborate with program staff to plan, coordinate, and implement various communication projects.
• Provide recommendations on the future development of communication strategy structure, function, and activity.
• Communicate with various members of the community to explain the background roles, functions, activities, products, and services of the program.
• Participate in regular staff meetings and provide specialized communication information.
• Write a variety of documents such as correspondence, procedure manuals, reports, and minutes.
• Collect, verify, and input data into a variety of spreadsheets and databases.
• Update and maintain information on websites.
• Remain current with frequent changes to software and multi-media mediums.

Supervision:

• Provide direction to others in how to carry out work tasks.
• Ensure adherence to quality standards and procedures for short-term staff.

Employment Equity Statement

McMaster University is located on the traditional territories of the Haudenosaunee and Mississauga Nations and within the lands protected by the “Dish With One Spoon” wampum agreement.

The diversity of our workforce is at the core of our innovation and creativity and strengthens our research and teaching excellence. In keeping with its Statement on Building an Inclusive Community with a Shared Purpose, McMaster University strides to embody the values of respect, collaboration and diversity, and has a strong commitment to employment equity.

The University seeks qualified candidates who share our commitment to equity and inclusion, who will contribute to the diversification of ideas and perspectives, and especially welcomes applications from indigenous (First Nations, Métis or Inuit) peoples, members of racialized communities, persons with disabilities, women, and persons who identify as 2SLGBTQ+.

As part of McMaster’s commitment, all applicants are invited to complete a confidential Applicant Diversity Survey through the online application submission process. The Survey questionnaire requests voluntary self-identification in relation to equity‑seeking groups that have historically faced and continue to face barriers in employment. Please refer to the Applicant Diversity Survey - Statement of Collection for additional information.

Job applicants requiring accommodation to participate in the hiring process should contact:

To ensure an ongoing and vibrant University community that meets the needs of our students, staff and faculty and supports the University mission, ability to work on-site continues to be a requirement for most University positions. The University is supportive of exploring flexible work arrangements that effectively balance operational needs and employee interests.

Interview Experience

At McMaster University, we believe in a comprehensive and inclusive interview process. Our interview methods encompass a variety of approaches that allow our hiring teams to provide a flexible and accessible experience for engaging with our candidates. Throughout your recruitment process at McMaster, you may be requested to participate in a variety of formats, that may include in-person, virtual or recorded interviews. If you have any questions as you move through the hiring process, please reach out to [e-mail] or the HR contact associated with your position of interest.

AI Statement

McMaster and its third‑party partners may use AI tools to screen, assess, or select applicants during the hiring process. Please note that currently our recruitment platform does not use AI nor is it part of our current recommended recruitment process.