Social media and PR Executive

Sunbelt Rentals Careers; Kingston; On-site; CAD 50,000 - 70,000; Full time

Job summary

Join a leading equipment rental provider as a Social Media and PR Executive. In this hybrid role, you will support marketing campaigns, manage social media channels, and contribute to PR strategies. Ideal candidates will have strong writing skills and experience in social media and communications.

Benefits

Generous holiday allowance

Life assurance

Retail discounts

Recognition awards

Comprehensive pension scheme

Qualifications

• Experience in a social media, PR, or communications team, preferably in a B2B environment.
• Strong writing skills with the ability to produce clear, creative, and high-quality content.
• Ability to work independently and as part of a team.

Responsibilities

• Support the senior team in implementing the social media strategy.
• Assist in developing and executing PR strategies and campaigns.
• Create draft press releases and promotional materials.

Skills

Social Media Management

Public Relations

Content Creation

Communication

Relationship Building

Campaign Management

Tools

Office 365

Job description

About The Role

We have a fantastic opportunity to join our exciting and fast-paced Marketing and Communications team as a Social Media and PR Executive. In this role, you will support the development and delivery of our marketing campaigns.

Working within the Digital Marketing Team, you will assist in managing external communications channels, programmes, and campaigns aligned with business priorities.

As Social Media and PR Executive, your responsibilities include:

Social Media:

• Support the senior team in implementing the social media strategy to drive business growth.
• Create high-quality content tailored to each social media platform in collaboration with stakeholders across various sectors.
• Manage the social media schedule to ensure timely and relevant posts that engage target audiences.
• Stay informed on industry trends and emerging content themes to keep the brand relevant.
• Collaborate across departments to share insights and promote Sunbelt 4.0 initiatives, products, solutions, and sustainability efforts.
• Monitor and respond to comments, messages, and mentions across all social channels.
• Engage with followers, influencers, and key customers to boost brand visibility and community engagement.
• Analyze social media metrics regularly, identify areas for improvement, and prepare performance reports with recommendations.
• Lead the employee advocacy program, focusing on increasing social media engagement, especially on LinkedIn.
• Provide training on social media best practices and personal branding to team members.
• Manage paid social media advertising campaigns.

Public Relations:

• Contribute to the scheduling of external communications activities.
• Assist in developing and executing PR strategies and campaigns, building relationships with key publications across sectors.
• Create draft press releases and promotional materials.
• Support media event planning and coordination.
• Conduct competitor and industry trend research.

This role offers hybrid working arrangements—combining remote work with 2-3 days in the office at Birchwood Park, Warrington.

What we offer: Joining a successful FTSE100 company, the UK's largest equipment rental provider, with an industry-leading rewards package including generous holiday allowance (with buy/sell options), life assurance, retail discounts, recognition awards, and a comprehensive pension scheme.

About You

We will provide training and support to help you succeed. We seek candidates with the following skills and behaviors:

• Experience in a social media, PR, or communications team, preferably in a B2B environment.
• Strong writing skills with the ability to produce clear, creative, and high-quality content.
• Proficiency in Office 365, including Teams, Word, and PowerPoint.
• Ability to build effective relationships across organizations.
• Experience in running campaigns and activities.
• Enthusiasm for learning and delivering engaging communications.
• Ability to work independently and as part of a team.
• Confidence and enthusiasm, with a strong willingness to learn and expand the role.

About Us

Sunbelt Rentals is a leader in equipment rentals across the UK, Ireland, US, and Canada, with operations in Europe. We serve various sectors, including construction, industrial, energy, Film and TV, infrastructure, government, and events. Our teams turn the impossible into reality, turning 'what if' into 'what is.'

Our people are our greatest asset. We value diversity and are committed to creating an inclusive culture of fairness and respect. We prioritize health, safety, and wellbeing through initiatives like mental health campaigns, first-aider programs, and access to support services.