Social Channels and Platform Manager, Prime Video International

Amazon; Toronto; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

RRSP

DPSP

Paid time off

Job summary

Amazon Prime Video is seeking a Social Channels & Platforms Manager in Toronto to define strategic direction for key social platforms and orchestrate editorial plans with cross-functional teams.

You will manage daily social handles, optimize organic boosts, monitor performance, and collaborate with agencies to deliver best-in-class content across channels. The role emphasizes data-driven decision making and fast adaptation to platform changes.

Qualifications

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building and optimizing multiple, simultaneous marketing campaigns.
• Experience managing or working within cross-functional marketing and creative teams.
• Experience in social media management for fast-paced brands with 1MM+ social media followers.
• Experience with Social Platforms strategy and optimization.
• Experience managing social media and/or paid social media agencies.
• Experience leveraging social media analytics and publishing tools.

Responsibilities

• Manage day-to-day Prime Video social media handles, overseeing editorial plans and problem solving.
• Allocate organic boosting budgets optimally.
• Define the strategic approach to social platforms.
• Be agile, shifting quickly to respond to performance signals, platform algorithm changes and new features.
• Orchestrate with internal teams to ensure the best content is provided for social handles.
• Manage social media agency and oversee platform planning and management.
• Partner with social platforms to identify new opportunities and develop innovative activations.
• Track, analyze and report results on a weekly, monthly, and quarterly cadence.
• Unblock issues, provide escalation management, anticipate and make recommendations for trade-offs, and meet delivery timelines.

Skills

Data-driven marketing

Social media management

Cross-functional collaboration

Campaign management

Agency management

Analytics tools

Tools

Excel

Tableau

Job description

Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming. As Social Channels & Platforms Manager you will define the strategic direction for assigned social platforms, while being quick to adjust operations to optimize results. You will be the guardian of editorial plans, orchestrating with multiple stakeholder teams to ensure the best content is provided.

Key Responsibilities

• Manage day-to-day Prime Video social media handles, overseeing editorial plans and problem solving
• Allocate organic boosting budgets optimally
• Define the strategic approach to social platforms
• Be agile, shifting quickly to respond to performance signals, platform algorithm changes and new features
• Orchestrate with internal teams to ensure the best content is provided for social handles
• Manage social media agency and oversee platform planning and management
• Partner with social platforms to identify new opportunities and develop innovative activations
• Track, analyze and report results on a weekly, monthly, and quarterly cadence
• Unblock issues, provide escalation management, anticipate and make recommendations for trade-offs, and meet delivery timelines

Required Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience in social media management for fast-paced brands with 1MM+ social media followers
• Experience with Social Platforms strategy and optimization
• Experience managing social media and/or paid social media agencies
• Experience leveraging social media analytics and publishing tools

Preferred Qualifications

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process

Benefits

Health insurance (medical, dental, vision, prescription, basic life & AD&D), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other wellness resources.

4+ years of professional marketing experience; experience with data and metrics, Excel or Tableau, multi-campaign management, cross-functional teams, social media management for brands with 1M+ followers, social platform strategy and optimization, agency management, and social media analytics tools