Global Social Platforms Lead - Video Streaming

Amazon; Toronto; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

RRSP

DPSP

Paid time off

Job summary

Amazon Prime Video is seeking a Social Channels & Platforms Manager in Toronto to define strategic direction for key social platforms and orchestrate editorial plans with cross-functional teams.

You will manage daily social handles, optimize organic boosts, monitor performance, and collaborate with agencies to deliver best-in-class content across channels. The role emphasizes data-driven decision making and fast adaptation to platform changes.

Qualifications

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building and optimizing multiple, simultaneous marketing campaigns.
• Experience managing or working within cross-functional marketing and creative teams.
• Experience in social media management for fast-paced brands with 1MM+ social media followers.
• Experience with Social Platforms strategy and optimization.
• Experience managing social media and/or paid social media agencies.
• Experience leveraging social media analytics and publishing tools.

Responsibilities

• Manage day-to-day Prime Video social media handles, overseeing editorial plans and problem solving.
• Allocate organic boosting budgets optimally.
• Define the strategic approach to social platforms.
• Be agile, shifting quickly to respond to performance signals, platform algorithm changes and new features.
• Orchestrate with internal teams to ensure the best content is provided for social handles.
• Manage social media agency and oversee platform planning and management.
• Partner with social platforms to identify new opportunities and develop innovative activations.
• Track, analyze and report results on a weekly, monthly, and quarterly cadence.
• Unblock issues, provide escalation management, anticipate and make recommendations for trade-offs, and meet delivery timelines.

Skills

Data-driven marketing

Social media management

Cross-functional collaboration

Campaign management

Agency management

Analytics tools

Tools

Excel

Tableau

Job description

Amazon Prime Video is seeking a Social Channels & Platforms Manager in Toronto to define strategic direction for key social platforms and orchestrate editorial plans with cross-functional teams.

You will manage daily social handles, optimize organic boosts, monitor performance, and collaborate with agencies to deliver best-in-class content across channels. The role emphasizes data-driven decision making and fast adaptation to platform changes.