Social Analyst

OMD; Toronto; Remote; CAD 40,000 - 70,000; Full time

Job summary

An established industry player is seeking an entry-level Analyst to join their dynamic team. In this role, you will be responsible for executing and optimizing Paid Social campaigns while gaining valuable insights into the digital media landscape. The position offers a unique opportunity to develop your skills in data analysis and campaign management, working with various social media platforms. This forward-thinking company values collaboration and innovation, providing a supportive environment where you can thrive and grow your career. Join a team that believes in empowering relationships between brands and consumers through cutting-edge media solutions.

Benefits

Virtual Monthly Town Hall Meetings

Full complement of health benefits

Flex Work Arrangement

Extra time-off days around long weekends

Rewards & Recognition program

Qualifications

• Entry-level position focused on Paid Social campaign execution and optimization.
• Strong technical understanding of Excel and PowerPoint is essential.

Responsibilities

• Coordinate campaign plans and strategies with team members.
• Analyze campaign performance data and report insights to clients.
• Perform quality checks to ensure accuracy of campaign setups.

Skills

Data Analysis

Campaign Management

Excel

PowerPoint

Social Media Platforms

Education

Post-secondary education (diploma or degree)

Tools

Google Ads Editor

Google Analytics

Kenshoo

Marin

Omniture

Job description

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At OMD, we believe marketing has always empowered strong relationships between people and brands. Today, steering these relationships through modern media ecosystems not only presents massive opportunities for more powerful connections, but it also comes with more complexity and risk than ever before. We are a team of integrators and subject matter experts united across disciplines and armed with globally leading technology to humanize data and decode culture - driving more powerful customer relationships and better results for our clients.

Our commitment to bring this unique value proposition to the forefront of our client service model provides our teams and clients with focused consumer insights, elevated media solutions, and ultimately better business outcomes.

Purpose of the role:

This entry-level position will be responsible for ensuring that all Paid Social deliverables are executed on time and of a high quality, including campaign set-up, management, optimization, and reporting. This position’s primary focus is on data analysis and execution with an opportunity to work on more advanced Paid Social campaign responsibilities and other responsibilities in related media such as Programmatic, Paid Search, etc. The key to success, and foundation for future growth, is being organized and aware. The Analyst position encompasses active learning through participation in order to absorb as much digital media knowledge as possible.

Your Responsibilities:

1. Coordinate with team members to develop campaign plans and strategies
2. Compile and organize campaign data to report to clients
3. Analyze campaign performance data to write insights for ongoing client reports
4. Utilize campaign management tools to execute campaigns and improve overall performance
5. Daily budget pacing
6. Identify optimization tactics & perform basic optimizations
7. Develop interest targets following Hearts & Science and client-specific best practices
8. Have a thorough understanding of all of the Social platforms (Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest)
9. Upload and launch campaigns in appropriate platforms
10. Perform thorough quality checks to ensure accuracy of set up
11. Input campaign billing information into Prisma billing system
12. Recognize technical issues and escalate appropriately
13. Monitor client, competitor, and industry changes
14. Perform various other duties as assigned

Key Qualifications:

1. Post-secondary education is required, either diploma or degree
2. Strong technical understanding of basic Excel and Powerpoint skills
3. Experience in an account management, internship or account support role focused on delivering and optimizing paid social marketing and/or other interactive advertising campaigns is an asset
4. Understanding of agency ad-serving or social campaign management tools is a plus; Google Ads Editor, CM, Google Analytics, Kenshoo, Marin, Omniture, Ad Parlour

Finally, OMD is a great place to work with friendly and dynamic team members who work hard but play hard too! Of course, we are all working from home and staying very well connected. Some perks we offer are:

• Virtual Monthly Town Hall Meetings
• Full complement of health benefits (My FlexBenefits@OMD)
• Flex Work Arrangement (Remote working, flex hours)
• “Special Days” (extra time-off days around statutory long weekends)
• Rewards & Recognition program when you go above and beyond the call of duty

OMD is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

Seniority level

Entry level

Employment type

Full-time

Job function

Analyst and Advertising

Industries

Advertising Services and Technology, Information and Media