SEO & Organic Visibility Strategist - Remote

Yellow Pages Limited; Canada; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

Yellow Pages is seeking a bilingual SEO & Organic Visibility Strategist to join our remote Canada team on a 1-year temporary basis. You will build, manage and optimize campaigns, ensuring on-time, on-budget delivery and client success.

Conduct audits, develop strategies, and drive data-driven decisions using Google Analytics and internal tools to boost organic visibility for local SMBs across Canada.

Qualifications

• Perform initial audits of client’s websites and current state of optimization.
• Develop a realistic plan & objectives for their campaign.
• Produce detailed SEO strategies for presentation to the client.
• Execute on-site and off-site optimization strategies.
• Conduct on-going keyword and competitor research.
• Projects are scoped and briefed accurately and are delivered on time and on budget.
• Manage communication and expectations with assigned clients.
• Develop an understanding of the client's business to ensure their campaigns are delivering against identified goals.
• Briefs the campaign team on the client's business and objectives.
• Reviews and provides QA on all documents being delivered to clients.
• Tracks performance of campaigns using internal tools and Google Analytics to ensure success against stated KPI's.
• Works with internal & external partners to ensure campaign objectives are met.
• Keep up-to-date with the constantly changing world of search engine optimization through webinars, training and events.

Responsibilities

• Perform initial audits of client’s websites and current state of optimization.
• Develop a realistic plan & objectives for their campaign.
• Produce detailed SEO strategies for presentation to the client.
• Execute on-site and off-site optimization strategies.
• Conduct on-going keyword and competitor research.
• Projects are scoped and briefed accurately and are delivered on time and on budget.

Skills

Bilingual (French & English)

Data-driven decisions

Communication skills

Project management

Team player

Education

College or University degree in Marketing or equivalent

Tools

Google Analytics

SEO tools (SEMrush, Screaming Frog)

Job description

SEO & Organic Visibility Strategist - Remote

Management Corporate CA

14 days ago Requisition ID: 1435

Full time - Remote - Temporary (Target 1 year) - Must be bilingual - Eastern time schedule (QC, ON, NB)

What is an SEO & Organic Visibility Strategist at Yellow Pages?

Want to contribute to the development and prosperity of local small and medium-sized businesses?

Welcome to Yellow Pages! As a Google Premium Partner and Meta Marketing Partner, Yellow Pages is a leader in digital marketing for companies across Canada.

As a SEO Specialist, you will be responsible for building, managing, implementing and optimizing a portfolio of SEO campaigns. You are accountable for the successful and efficient delivery of the campaign and quality assurance of all campaign deliverables.

Responsibilities:

• Perform initial audits of client’s websites and current state of optimization


• Develop a realistic plan & objectives for their campaign;


• Produce detailed SEO strategies for presentation to the client


• Execute on-site and off-site optimization strategies


• Conduct on-going keyword and competitor research


• Projects are scoped and briefed accurately and are delivered on time and on budget;


• Manage communication and expectations with assigned clients;


• Develop an understanding of the client's business to ensure their campaigns are delivering against identified goals;


• Briefs the campaign team on the client's business and objectives;


• Reviews and provides QA on all documents being delivered to clients;


• Tracks performance of campaigns using internal tools and Google Analytics to ensure success against stated KPI's;


• Works with internal & external partners to ensure campaign objectives are met;


• Keep up-to-date with the constantly changing world of search engine optimization through webinars, training and events.

What do you need to be a SEO & Organic Visibility Strategist at Yellow Pages?

Experience & knowledge :

• This position involves DAILY interactions with clients or internal and/or external professionals at the national level.
  Therefore, BILINGUALISM in French and English is required.


• College or University degree in Marketing or equivalent experience


• 2 to 5 years in a similar role with agency experience preferred


• Current knowledge of SEO and search marketing best practices


• Google Analytics Certification


• Ability to analyze analytics data and make data-driven recommendations


• Organizational skills and attention to detail


• Ability to manage multiple tasks and priorities


• Excellent written and oral communication skills


• Team player

Why Yellow Pages?

A dynamic and collaborative workplace where you can contribute to our story.

This is the Yellow Pages Life and what working at Yellow Pages is all about.

For more than 100 years, Yellow Pages has helped Canadian businesses connect with customers. Today, we are a digital marketing leader, with over 76% of our revenue coming from digital solutions.
Through partnerships with Google and Meta, we provide SMBs with powerful tools to grow their online presence and attract new customers.