SEO & Organic Visibility Strategist - Remote

Pages Jaunes Solutions Numériques et Médias Limitée; Canada; Remote; CAD 60,000 - 90,000; Full time

Job summary

Yellow Pages is seeking a Remote SEO & Organic Visibility Strategist to contribute to the growth of local SMBs across Canada. You will build, manage, implement, and optimize a portfolio of SEO campaigns, delivering high-quality results on time and within budget.

Responsibilities include audits, strategy development, on-page and off-page optimization, keyword research, and KPI tracking. Must be bilingual, with 2–5 years of agency experience and a marketing degree.

Qualifications

• Daily interactions with clients and professionals at national level; bilingual in French and English.
• College or University degree in Marketing or equivalent experience.
• 2 to 5 years in a similar role; agency experience preferred.
• Knowledge of SEO and search marketing best practices; Google Analytics Certification.
• Strong analytical, organizational and communication skills; team player.

Responsibilities

• Perform initial SEO audits and current optimization state assessments.
• Develop realistic plans and objectives for client campaigns.
• Create detailed SEO strategies for client presentations.
• Execute on-site and off-site optimization strategies.
• Conduct ongoing keyword and competitor research and tracking.
• Ensure projects are scoped, briefed and delivered on time and budget.
• Manage communication and expectations with clients.
• Understand client business to align campaigns with goals.
• Brief the campaign team on business objectives and requirements.
• Review QA of documents before delivery to clients.
• Track campaign performance using analytics tools to meet KPIs.
• Coordinate with internal/external partners to meet objectives.
• Keep up-to-date with SEO trends through training and events.

Skills

Bilingual (French/English)

Analytical mindset

Communication skills

Team player

Organizational skills

Education

College or University degree in Marketing or equivalent experience

Job description

SEO & Organic Visibility Strategist - Remote

Management Corporate CA

4 days ago Requisition ID: 1435

Full time - Remote - Temporary (Target 1 year) - Must be bilingual - Eastern time schedule (QC, ON, NB)

What is an SEO & Organic Visibility Strategist at Yellow Pages?

Want to contribute to the development and prosperity of local small and medium-sized businesses?

Welcome to Yellow Pages! As a Google Premium Partner and Meta Marketing Partner, Yellow Pages is a leader in digital marketing for companies across Canada.

As a SEO Specialist, you will be responsible for building, managing, implementing and optimizing a portfolio of SEO campaigns. You are accountable for the successful and efficient delivery of the campaign and quality assurance of all campaign deliverables.

Responsibilities:

• Perform initial audits of client’s websites and current state of optimization
• Develop a realistic plan & objectives for their campaign;
• Produce detailed SEO strategies for presentation to the client
• Execute on-site and off-site optimization strategies
• Conduct on-going keyword and competitor research
• Projects are scoped and briefed accurately and are delivered on time and on budget;
• Manage communication and expectations with assigned clients;
• Develop an understanding of the client's business to ensure their campaigns are delivering against identified goals;
• Briefs the campaign team on the client's business and objectives;
• Reviews and provides QA on all documents being delivered to clients;
• Tracks performance of campaigns using internal tools and Google Analytics to ensure success against stated KPI's;
• Works with internal & external partners to ensure campaign objectives are met;
• Keep up-to-date with the constantly changing world of search engine optimization through webinars, training and events.

What do you need to be a SEO & Organic Visibility Strategist at Yellow Pages?

Experience & knowledge :

• This position involves DAILY interactions with clients or internal and/or external professionals at the national level.
  Therefore, BILINGUALISM in French and English is required.
• College or University degree in Marketing or equivalent experience
• 2 to 5 years in a similar role with agency experience preferred
• Current knowledge of SEO and search marketing best practices
• Google Analytics Certification
• Ability to analyze analytics data and make data-driven recommendations
• Organizational skills and attention to detail
• Ability to manage multiple tasks and priorities
• Excellent written and oral communication skills
• Team player

Why Yellow Pages?

A dynamic and collaborative workplace where you can contribute to our story.

This is the Yellow Pages Life and what working at Yellow Pages is all about.

For more than 100 years, Yellow Pages has helped Canadian businesses connect with customers. Today, we are a digital marketing leader, with over 76% of our revenue coming from digital solutions.
Through partnerships with Google and Meta, we provide SMBs with powerful tools to grow their online presence and attract new customers.