SEO Manager, Senior Living (Remote, Ottawa)

Blacksmith Agency LLC; Ottawa; Hybrid; CAD 98,000 - 154,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency recruiting an SEO Manager, Senior Living. You will own search for a book of senior living clients, overseeing the technical roadmap, content priorities, and the ranking narrative in client discussions.

You will lead technical SEO, keyword strategy, and content priorities with writers and AI, while driving AI search innovations and multi-location SEO where needed.

Qualifications

• 3+ years hands-on SEO with audits and fixes.
• Proficient in Search Console, GA4, Screaming Frog, and Ahrefs/SEMrush.
• Experience managing multiple clients in an agency.
• Strong English for US client calls.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema, site architecture.
• Lead keyword strategy and content priorities with writers and AI drafts.
• Improve visibility in AI search, Google AI Overviews and traditional organic results.
• Manage links, local and multi-location SEO as needed for clients.
• Provide GA4 and Search Console reporting and quarterly roadmaps.

Skills

SEO Audits

On-Page Optimization

Content Strategy

Agency Experience

English Communication

Tools

Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, Senior Living you own search for a book of senior living clients (senior living operators and home care agencies with many communities): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for senior living or similar multi-location businesses is a strong plus.