SEO Manager iGaming Toronto More details

Medier Limited; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a results-driven iGaming SEO Manager to enhance their presence in the Canadian market. This exciting role involves developing and executing on-page SEO strategies, collaborating with local content creators, and optimizing content to drive organic traffic. Join a dynamic team that values creativity and data-driven insights, and help reshape marketing in the iGaming industry. If you're passionate about SEO and eager to make an impact, this is the perfect opportunity for you!

Qualifications

• 3+ years of experience in on-page SEO, especially in iGaming or sports betting.
• Strong knowledge of SEO best practices and performance tracking.

Responsibilities

• Develop and execute on-page SEO strategies for the Canadian market.
• Collaborate with content creators to optimize SEO-friendly content.

Skills

On-page SEO

Keyword research

Content optimization

Performance tracking

Collaboration

Analytical mindset

Education

Bachelor's degree in Marketing or related field

Tools

SEMrush

Ahrefs

Screaming Frog

Google Search Console

GA4

Job description

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

Medier is a leading marketing agency specializing in performance-driven partnerships and innovative marketing solutions within the iGaming industry.

As part of our exciting expansion, we’re opening a new office in Toronto this summer!

We’re now looking for a results-driven iGaming SEO Manager with expertise in the Canadian market to join our team.

Key Responsibilities:

• Develop and execute on-page SEO strategies for the Canadian market, focusing on casino, sports, and event-driven content.
• Collaborate with local content creators and the country team to plan, optimize, and structure SEO-friendly content that aligns with brand objectives and seasonal trends.
• Optimize all on-page elements to ensure top performance, including meta titles and descriptions, internal linking, schema markup, content hierarchy, and targeted keyword integration.
• Drive the ranking and promotion of generic (non-branded) keywords to boost organic traffic and enhance visibility in relevant search results.
• Perform regular on-page audits, analyzing crawlability, duplicate content, cannibalization, and content freshness.
• Identify content gaps, perform keyword research, and map keywords to landing pages to maximize reach and user intent.
• Monitor and report on performance metrics (CTR, bounce rate, rankings, etc.) using tools like Google Search Console, GA4, and third-party SEO platforms.
• Stay ahead of Google algorithm changes and industry trends specific to iGaming and sports content.
• Collaborate with the Senior SEO Specialist to align with broader SEO goals, share insights, and support cross-market initiatives.

Qualifications:

• 3+ years of hands-on experience in on-page SEO, within the iGaming or sports betting industry.
• Experience with local SEO in Canada.
• Strong knowledge of SEO best practices, content optimization, and performance tracking.
• Experience working with custom created CMS platforms.
• Proficient with SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, GSC, GA4).
• Excellent understanding of search intent, content structure, and how to drive organic traffic via content-led strategies.
• Analytical mindset with a proactive attitude and attention to detail.
• Strong collaboration and communication skills – ability to work with local and global teams.

Nice to Have:

• Familiarity with French content SEO or multilingual content management.
• Understanding of compliance requirements in iGaming markets.

Reshape marketing with us. Let’s work!

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