SEO/GEO Director

110 DAC Group / Toronto Ltd.; Toronto; On-site; CAD 186,000 - 207,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Generous PTO

Retirement plan

Professional development

Job summary

DAC Group in Toronto is seeking a seasoned SEO/GEO Director to lead research, strategy, and implementation across client programs. You will mentor a team of SEO Strategists and Specialists while staying current on search engine and AI updates, applying marketing concepts to improve visibility and performance.

The role emphasizes planning, management of client programs, and delivering measurable SEO/GEO results for a diverse client base across industries.

Qualifications

• Minimum 4–6 years of online marketing experience in a lead SEO role, preferably in an agency.
• Strong knowledge of SEO, GEO and LLM citation processes.
• Basic knowledge of HTML, PHP, CSS; ASP.NET knowledge is a plus.
• Highly organized with the ability to manage multiple projects in a fast-paced environment.
• Excellent written and verbal communication; able to collaborate across teams.

Responsibilities

• Provide strategic leadership to the SEO team in developing and implementing plan objectives.
• Develop SEO/GEO goals aligned with client goals and objectives.
• Perform research on target audiences, brands, categories, and competitive landscape.
• Carry out full SEO/GEO audits with recommendations on structure, canonicalization, and on-page optimization.
• Report program status to accounts and clients; support client calls with subject matter information.

Skills

SEO

GEO

Analytics

HTML

PHP

CSS

ASP.NET

Team leadership

Content strategy

Keyword research

LLM/citation

Tools

Google Analytics

Bright Edge

SEOMOZ

Advanced Web Ranking

Job description

Move Your Career Forward with DAC as an SEO/GEO Director

Who We Are We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO/GEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

Position Summary

The SEO/GEO Director works with the account team to provide research, strategy, implementation, campaign management, and report on client campaigns. They plan, consult on and implement SEO/GEO best practices for a client base spanning multiple industries and verticals. Furthermore, they stay up to date on the latest search engine and AI updates and apply knowledge and experience of marketing strategy and search engine marketing concepts. The SEO/GEO Director will also lead a team of SEO Strategists and Specialists.

Key Objectives of the role:

• Develop and execute search engine optimization (SEO) and generative engine optimization (GEO) strategies and performance analysis
• Create and manage strategies for clients while working with client teams, account management and SEO team members

What You’ll Do

Planning and Management of Client Programs

• Provide strategic leadership to the SEO subject matter experts on your team, in developing and implementing plan objectives
• Develop SEO/GEO goals based on the client’s goals and objectives
• Perform research to gain a better understanding of target audience, brand, category, and competitive landscape
• Keyword and topical/thematic research to identify content gaps and opportunities for new and existing programs
• Carry out full SEO/GEO audits as required with recommendations for programs including: URL structure, Navigation Structure, Canonicalization Issues, Contextual links/interlinking, AI-readiness, HTML & XML sitemaps, Robots.text, Title, Header, Image, Keyword, and Description Tags, Social SEO recommendations
• Recommend on-page and off-page optimization based on research and program goals
• Errors and issues are troubleshot and resolved in a timely manner or escalated as necessary
• Report on program status to Account and/or client team
• Support Account team on client calls with subject matter information

Optimization

Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience, and are appropriately set up to gain visibility from LLMs Working in combination with our content strategy team, suggest content improvements with a view to improving SEO and GEO traction.

Analysis

Monitor key metrics using analytics tools (e.g. Google Analytics, Authoritas, SEOclarity, and others) to assess opportunities and issues.

Industry Knowledge

Keep updated on search marketing industry by researching, networking, reading blogs, forums, and new sources. Share knowledge of SEO/GEO practices into the business via team shares and company-level thought leadership to assist in the development and recommendation of new SEO strategies. Demonstrate knowledge of SEO tools (e.g. Google Analytics, Google Webmaster tools, Bright Edge, SEOMOZ tools, Advanced Web Ranking, etc.)

Preferred Requirements

• Minimum of 4-6 years of online marketing experience in a lead SEO role, preferably in an agency environment
• In-depth understanding of the search engine ranking and LLM citation process
• Basic knowledge of HTML, PHP, CSS, and web standards. ASP.NET knowledge is a plus
• Highly organized and ability to work in a dynamic, fast-paced environment
• Self-starter with ability to manage multiple projects and prioritize tasks
• Excellent communication skills, written and verbal
• Deep experience in all elements of modern SEO/GEO
• Ability to work in a team and cross-team environment
• Proven track record of improving search rankings through application of SEO best practices
• Experience of writing and evaluating copy for SEO purposes
• Demonstrated knowledge of SEO tools (e.g. Google Analytics, Google Webmaster tools, Bright Edge, SEOMOZ tools, Advanced Web Ranking, etc.)
• Ability to manage multiple projects at one time
• Strong attention to detail, problem solving, and time management skills
• Knowledge of online marking metrics
• Strong analytical skills with demonstrated experience using analytics to identify issues and opportunities

What You’ll Get

Professional Growth:

Work with top-tier clients and cutting-edge tools in the performance marketing industry

Collaborative Culture:

Be part of a global organization that values curiosity, transparency, and innovation

Competitive Benefits:

• Competitive salary and comprehensive health benefits
• Generous PTO, wellness initiatives and parental leave
• Retirement saving plans
• Opportunities for continued learning and professional development

A supportive, collaborative, and casual work environment

How We Work

This role requires three in-office days per week. Remote work is not available for this position. This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.

DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, state, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [e-mail].

At DAC we celebrate your contributions, provide you with opportunities, and support your total well-being. Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and employee assistance support. Full-time employees are eligible to participate in the DAC benefit programs.

Salary at DAC is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $135,000 to $150,000. The estimate displayed represents the typical salary range for this position and is just one component of DAC’s total compensation package for employees.

DAC is a leading international media agency helping brands connect with customers and prospects at every stage of the customer journey, from the enterprise level right down to hyper‑local moments since 1972. Recognized by Forrester as one of the world’s most significant growth driving agencies, DAC is passionate about helping businesses build, maintain, and optimize their online presence, leveraging our expertise in – Reputation Management – Local Presence Management – Content Strategy – Paid Media – SEO & SEM – Data Analytics – Design and UX DAC’s mission is to drive impactful client results by amplifying brands to their target no matter where they are.