Senior Web Content Writer

Mitch Insurance; Whitby; Remote; CAD 75,000 - 100,000; Full time

Job summary

Mitch Insurance is seeking a Senior Web Content Writer to produce clear, engaging insurance content across articles, product pages, cost guides and FAQs. You will drive organic growth by storytelling, research, and strong editorial judgment, collaborating with brokers and the SEO team to optimize performance.

You can work from our Canada-wide remote setup or join a Durham Region office; compensation ranges from $75,000 to $100,000 CAD annually, reflecting experience and impact.

Qualifications

• At least five years of professional experience writing and editing website content, with a portfolio that demonstrates strong writing and the ability to create original, engaging work.
• Strong research and critical thinking skills, including the ability to evaluate sources, verify information and develop original content that explains complex topics clearly using simple language.
• Excellent organizational skills, with the ability to manage a busy publishing schedule, balance multiple priorities, incorporate feedback and collaborate effectively with different teams.
• Insurance experience is an asset but not required

Responsibilities

• As our Senior Web Content Writer, you’ll create original articles, product pages, cost guides and FAQs that explain insurance in clear language, help consumers better understand their coverage options and guide them toward getting an insurance quote or connecting with an insurance broker.
• You’ll collaborate with our brokers to learn the ins and outs of different coverages, and interview subject matter experts, industry partners and clients to create content that helps people learn more about and feel confident with their insurance choices and partner with our SEO team to improve organic performance.

Skills

Content writing

Editing

SEO

Research

Editorial planning

Job description

Senior Web Content Writer

We know insurance can be complicated, that’s why at Mitch we’re on a mission to change the way people feel about insurance, by making it lovable. This isn’t just a tagline or marketing campaign – it’s at the heart of everything we do. We start from within, through a culture of kindness, positivity and inclusivity. We collaborate, innovate and inspire each other to solve challenges and create new opportunities. We believe in always doing the right thing for our clients and communities and know that with a great team, everything is possible.

Are you an experienced writer who loves turning complex topics into easy-to-understand, engaging content that generates leads and drives growth through organic search? Join us.

What you’ll do

As our Senior Web Content Writer, you’ll create original articles, product pages, cost guides and FAQs that explain insurance in clear language, help consumers better understand their coverage options and guide them toward getting an insurance quote or connecting with an insurance broker. You’ll use your knack for storytelling alongside strong editorial judgment, research skills and a thoughtful approach to SEO to create a high volume of new content, while also updating and improving existing online materials to ensure accuracy and strengthen performance.

You’ll collaborate with our brokers to learn the ins and outs of different coverages, and interview subject matter experts, industry partners and clients to create a wide variety of content that helps people learn more about and feel confident with their insurance choices. You’ll also partner with our SEO team to identify opportunities, understand search intent, strengthen page structure and internal linking, and improve organic performance.

Your qualifications

• At least five years of professional experience writing and editing website content, with a portfolio that demonstrates strong writing and the ability to create original, engaging work
• Strong research and critical thinking skills, including the ability to evaluate sources, verify information and develop original content that explains complex topics clearly using simple language
• Excellent organizational skills, with the ability to manage a busy publishing schedule, balance multiple priorities, incorporate feedback and collaborate effectively with different teams
• Insurance experience is an asset but not required

Where you’ll work is up to you. We believe in offering a flexible work environment that allows you to decide where you work best. Whether you prefer to be in our Durham Region office or work remotely from anywhere in Canada, the choice is entirely yours.

Compensation: $75,000 - $100,000 annually. Come join us. We have some very big plans and are on an exciting path to the future. If you want to help bring game-changing ideas to life and make a difference, then join us on our mission to make insurance lovable.

Mitch is an equal opportunity employer, and we’re committed to building an inclusive, diverse and inspiring environment for all employees. If you require any specific accommodations during the recruitment process, please let us know and we’ll be happy to work with you to meet your needs.