Senior Web Content Writer

Mitch Insurance Brokers; Whitby; Remote; CAD 75,000 - 100,000; Full time

Job summary

Mitch Insurance Brokers in Canada is seeking a Senior Web Content Writer to craft articles, product pages, cost guides and FAQs that explain insurance clearly and help consumers obtain quotes or connect with a broker.

You'll work with brokers to learn coverage details, interview experts, and collaborate with the SEO team to strengthen internal linking and performance. Flexible, remote work options across Canada are available.

Qualifications

• Five years of professional experience writing and editing website content.
• Strong research and critical thinking to explain complex topics clearly.
• Excellent organizational skills to manage a busy publishing schedule.
• Insurance experience is an asset but not required.

Responsibilities

• Create original articles, product pages, cost guides and FAQs explaining insurance clearly.
• Use storytelling and editorial judgment to deliver high-quality content.
• Collaborate with Mitch brokers to learn coverage details and gather expertise.
• Interview subject matter experts and clients to produce varied content.
• Partner with the SEO team to improve structure, linking and organic performance.

Skills

Content writing

Editing

Research

SEO basics

Job description

We know insurance can be complicated,that’swhy at Mitchwe’reon a missionto change the way people feel about insurance, by making it lovable.

Thisisn’tjust a tagline or marketing campaign –it’sat the heart of everything we do. We start from within, through a culture of kindness,positivityand inclusivity. We collaborate, innovateand inspire each other to solve challenges and create new opportunities. We believe in always doing the right thing for our clients and communities and know that witha great team, everything is possible.

Are you an experienced writer who loves turning complex topics into easy-to-understand, engaging content that generates leads and drives growth through organic search? Join us.

Whatyou’lldo

As our Senior Web Content Writer, you’ll create original articles, product pages, cost guides and FAQs that explain insurance in clear language, help consumers better understand their coverage options and guide them toward getting an insurance quote or connecting with an insurance broker.

You’ll use your knack for storytelling alongside strong editorial judgment, research skills and a thoughtful approach to SEO to create a high volume of new content, while also updating and improving existing online materials to ensure accuracy and strengthen performance.

You’ll collaborate with our brokers to learn the ins and outs of different coverages, and interview subject matter experts, industry partners and clients to create a wide variety of content that helps people learn more about and feel confident with their insurance choices.

You’ll also partner with our SEO team to identify opportunities, understand search intent, strengthen page structure and internal linking, and improve organic performance.

Your Qualifications

• At least five years of professional experience writing and editing website content, with a portfolio that demonstrates strong writing and the ability to create original, engaging work
• Strong research and critical thinking skills, including the ability to evaluate sources, verify information and develop original content that explains complex topics clearly using simple language
• Excellent organizational skills, with the ability to manage a busy publishing schedule, balance multiple priorities, incorporate feedback and collaborate effectively with different teams
• Insurance experience is an asset but not required

Whereyou’llwork is up to you

We believe in offering a flexible work environment that allows you to decide where you work best. Whether you prefer to be in our Durham Region office or work remotely from anywhere in Canada, the choice is entirely yours.

Compensation

$75,000 - $100,000 annually

Come join us

We have somevery bigplans and are on an exciting path to the future. If you want tohelpbring game-changing ideas to life and make a difference, then join us on our mission to make insurance lovable.

Mitch is an equal opportunity employer, andwe’recommitted to building an inclusive,diverseand inspiring environment for all employees. If yourequireany specific accommodations during the recruitment process, please let us know andwe’llbe happy to work with you to meet your needs.